Luxury Goods Need To Be Repaid. The Most Expensive Luxury Is Not Necessarily The Best.

In the face of the next round of the world's top luxury goods to continue to seize the potential of the Chinese market, correct and confront luxuries is not only related to consumption tastes, but also to cultural ideas. Do you know the number of luxury brands? How do they grow? What are their characteristics? The commonness of luxury brands is a symbol of wealth and individuality, specificity and sense of distance. The formation of every luxury brand is a story with a long history.

　 Chinese performance of luxury brands

Chanel has become the most fashionable luxury brand popular among Chinese consumers.

Compared with last year, the two most popular luxury brands were Chanel and Louis Weedon. David Sadigh, founder and chief executive officer of Digital Luxury Group, explained: "Chanel's beauty products have won a lot of attention for it, while Louis Weedon is short of this category of products". At the same time, he also believes that "Louis Weedon has been over saturated in the Chinese market, so that people's interest in them has been reduced. Recently, the brand is also ready to raise prices and sell more high-end leather products to enhance market influence and brand uniqueness."

　 Big market is blocked: luxury China's hard nut to crack, luxury group gets together, and most luxury brands are sad.

If luxury goods meet Waterloo in China, then the days of some high-end fashion brands are also unsatisfactory. It is reported that UGG parent Deckers Outdoor Corporation sales decline in the two quarter, as of the two quarter of this year, Deckers Outdoor Corporation net sales fell 2.5% to 170 million 100 thousand U.S. dollars, of which UGG brand sales fell 6.9% to 100 million 400 thousand U.S. dollars.

　　 Luxury goods need to be repaid. The most expensive luxury is not necessarily the best.

At present, Chinese consumer spending on luxury goods is growing far beyond expectations. According to the current growth rate, China is expected to overtake Japan by 2014 and become the number one luxury consumer in the world. Swiss watches, French fashion brands and Italy leather products are popular among Chinese consumers. Therefore, we need to let more Chinese consumers understand luxury goods, especially middle income white-collar workers in many dazzling brands, to buy the most suitable for their own products, rather than to buy the most expensive, not the best.

　 Unwise buying behavior is still widespread.

Paul French, China's chief investigator, Mintel, a market research firm, said: "has anyone wrongly thought that Chinese consumers are mature enough to report these people's names and addresses? Even though they began to study wine tasting, they are still in the blind imitation of Western taste and show off money.

　　 Luxury is a matter of consumer taste, and more about cultural ideas. The price of many luxuries is high.

Luxury goods, regardless of their material or spiritual meaning, account for a lot of "derogatory", while people who blindly follow luxury goods are increasing at present. Luxury goods are regarded as high quality products, luxury goods are regarded as scarce goods and so on. shoes No degumming appeared for two months. He didn't know that using environmentally-friendly glue was not suitable for rainy days. Hey, luxury is not a necessity, not a durable product, nor a collection, nor a hard currency. In this lesson, those lovers should make up!

　 When investing in luxury goods, you should pay attention to small details when purchasing risks.

In foreign countries, the collection of famous watches, famous cars and famous wines has several hundred years of deep historical and cultural accumulation on the cognition of these products. However, there is a lack of such factors in China. At present, some luxury collectors in China are more of a follower. The other is collection from pure collection. But there is no real understanding of the cultural implication behind a luxury. In the eastern and Western cultural differences, the value of collection is inevitable.