O2O Let The Retail Sector Change From "Cold Bench" To "Fragrant Pastry".

< p > Mobile Internet can change people's expectations of listed companies.

This is not, originally because of the impact of the electricity supplier has long been a cold bench retail sector, because it can adapt to the trend in time to start the O2O pformation, to the Internet, especially mobile Internet closer, but instead become the A share market.

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< p > following the announcement of O2O progress of Tianhong mall, < a href= "//www.sjfzxm.com/news/index_c.asp" _xhe_href= "//www.sjfzxm.com/news/index_c.asp" > Haining Leather City < /a >, Hangzhou Jie Bai also closed on Friday, which is due to the introduction of WeChat marketing to Hangzhou Tower.

The so-called a href= "//www.sjfzxm.com/news/index_c.asp" _xhe_href= "//www.sjfzxm.com/news/index_c.asp" > O2O < /a > (online to offline) is the combination of online entry advantages and offline experience and network resource advantages [-1.15%], with a new marketing mode to promote physical store consumption.

The O2O pformation can stimulate the share price rise of listed companies, and market enthusiasm can be seen.

A few days ago, the Zhejiang SASAC has formally approved the reorganization plan of Hangzhou to release 100, and the injection of Hangzhou Tower is closer.

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< p > it is reported that this "a href=" //www.sjfzxm.com/news/index_c.asp "_xhe_href=" //www.sjfzxm.com/news/index_c.asp "Hangzhou Tower" /a "20th anniversary shops celebrate, launched the official WeChat, the slogan" 24 hours without closing. "

Even if it is not a member of Hangzhou Tower, as long as concerned about its WeChat, click on registration can get an electronic membership card, enjoy the service of ordinary membership card.

Old members can enjoy multiple VIP services by linking their physical cards with micro signals.

Hangzhou Tower said that the mall hopes to build this platform into a social interaction platform among members, which is the first step in channel marketing. Next, it will launch APP software, upgrade the official website and launch small games.

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< p > at the same time, the reporter noted that many department stores of friendship group also launched their own WeChat platform at the right time.

Nanjing China Merchants are also building its cloud central shopping platform.

In April of this year, Nanjing merchants announced that they jointly invested with the holding subsidiary company, Nanjing central department store chain Co., Ltd., and invested in the establishment of "Nanjing Yun Yun central Agel Ecommerce Ltd", with a registered capital of 50 million yuan. The online store covers the scope of the central shopping malls chain stores, the [-0.97%] products range of Yurun Food, and the extension fields such as boutique supermarkets and comprehensive supermarkets.

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< p > according to the Nanjing China business development strategy, this year will complete the blueprint plan and technology construction of e-commerce platform, and complete the complete coverage of all kinds of chain stores in central shopping malls, and complete the sales link of Yurun Food products.

Yesterday, the company's relevant person in charge told reporters that at present, some products have been sold online to consumers, although they are still in the initial stage, they also achieve small-scale income.

At present, the cloud central shopping platform includes daily sale, daily kill, hot sale and other services.

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< p > however, some traditional department stores still maintain a cautious attitude towards similar pformation.

Chongqing department store responsible person told reporters that at present, the company does not have the idea of O2O or other online business models, mainly because it has not yet figuring out this profit model, so it will not launch a similar consumption mode for the time being.

"In the future, Chongqing department stores may launch some value-added services, such as self promotion, door-to-door service, etc."

These people said.

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