"Customized Market" Price Attracts Close Attention To Men'S Shoes.

Reporters recently visited the market, found that special specifications clothing The "customized market" of shoes and shoes is extraordinarily fierce before the Spring Festival. What is different from the past is that with the change of consumer structure, customization is no longer limited to "tall", more and more businesses will set the price of customization more close to the people.

"Finally bought the leather shoes that fit well!" yesterday, the public Mr. Huang bought 3 pairs of leather shoes in Huaihailu Road at once, he told the reporter, comes out to purchase the new year's goods, passes the strange beauty shoe shop to accidentally see has the special small male shoes. "I am a 37 yard" little foot ". It is difficult to buy shoes at ordinary times. After trying it on today, I think the style size is very suitable, so I want to buy more pairs. He said.

In Chi Mei leather shoes Shop yesterday, reporters saw yesterday, the smallest size of men's shoes has 36, 37 yards, and styles are diverse, only 30 new varieties of spring. "Little men's shoes are scarce in the retail market in the Yangtze River Delta region, but we have seen many years' demand for this group of customers," he said. Chen Long, general manager of Shanghai Huaihai enterprise development limited, said that Chi Mei leather shoes had set up a "special small" exchange group on the Internet not long ago, and soon absorbed nearly 1000 people.

A shoe listed company official told reporters that large brands generally do not produce products of special sizes and specifications. "This part of the product is invested in large output and is easy to cause inventory." Customized business It is more suitable for small and medium-sized enterprises. "

Not only the men's shoes are popular, but also the down jacket has been selling very well recently. "Every year, Yoobao will have a special brand of down clothing, and from the recent sales situation, the biggest sale of 5XL down clothing is very market." Yao Guilin, the head of Yoobao, said that each feather clothing brand has different market positioning, some focus on young fashion, some focus on outdoor sports, and others do "enough articles" in the big size.

"Customize special specifications, it must be very expensive." Miss Lin told reporters that although private custom is becoming more and more common, there is still a distance from ordinary people.

In the interview, the reporters found that as more and more businesses set the price more customized to meet the needs of different customers, the private custom consumer structure is slowly changing.

According to Yao Guilin, on top of Yoobao, the large size down garment is sold at the factory direct price, the lowest is only 299 yuan. In Chi Mei leather shoes shop, the reporter saw that in the many styles of men's shoes, all kinds of price range cover a whole series, middle and high grade or sell to more than 1000 yuan, and the most intimate price is only two hundred or three hundred yuan a pair.

In order to make the price of fashion custom "close to the people", some small owners want to open shop to save costs. 85 last year, Joy opened a "joy private clothing custom shop" on WeChat. She told reporters that compared to the custom shop, the shop saved the cost of rent and other expenses. "Because the price is moderate, the order volume in the store before the Spring Festival is far better than I expected. These days, the Canadian Class added to the final" sprint "stage.

"To customize suits or coats at a store, at least double the price." Joy said that customization does not necessarily belong to high-end clothing at tens of thousands of yuan, and her store is aiming at the custom market of mid-range fashion.