The Impact Of Online Shopping Has Been The Main Reason For The Survival Of Supermarket Clothing.

< p > a lot of supermarket people admit that everywhere in the clothing store is everywhere. Today, the sales volume of clothing in supermarkets has been declining year by year, which has become the embarrassment of many supermarkets.

Under the impact of e-commerce and professional clothing stores, clothing sales in supermarkets are becoming more and more difficult.

Insiders pointed out that the supermarket clothing area is restricted by the comprehensive reasons such as the size of the business area. The high-end brand clothing manufacturers are not particularly optimistic about supermarkets, and supermarkets do not want to give up this "potential stock". Supermarket clothing has to be hard to live in the "cracks".

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< p > < strong > supermarket clothing is in the cold. < /strong > /p >

< p > "the style is not fashionable and has no characteristics.

I do not go to the supermarket to buy clothes, usually in small stores or online.

Liao Yi, who lives in Nan Bao Road, Haikou, talks about the clothes in the supermarket, shaking his head repeatedly. "Buying discount clothes in supermarkets is not as good as buying them online. The price is even cheaper."

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< p > reporters visited downtown Carrefour, big RFA and other supermarkets, and found that supermarkets have set up clothing sales area, but there are few people buying clothes on site.

Interviews found that most of the clothes sold in supermarkets were mostly simple in style, and leisure and sportswear accounted for more than half.

Some of the clothing sold by supermarkets is part of their own brands. For these clothes, supermarkets have greater autonomy. Over the quarter, broken yards and matching packages, the supermarket will be shipped in the form of "special price" when the price difference is not large. The price is often at least 20% lower than the original price.

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< p > "seasonal products are better to sell, such as shorts, swimsuits, slippers."

Chen Yu, the head of Carrefour supermarket, said that sales of textile products account for about 10% of the supermarkets, including clothing, towels, quilts and so on.

From the current sales situation, compared with last year, the entire textile sales were flat, the overall situation is not optimistic.

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< p > the staff of Guoxing store of Da Yun FA also confirmed this statement.

"In addition to some elderly clothing, the best selling product is seasonal products, and clothing sales do not bring big profits to supermarkets."

The staff said that by the impact of e-commerce and professional clothing stores, clothing sales in supermarkets are becoming more and more difficult.

Up to now, the sales of clothing in the supermarket have been flat compared to last year, but it is still at a loss to remove all kinds of operating costs.

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< p > "clothing sales account for not only a small business area but also a corresponding sales volume."

Datong warehouses responsible person reluctantly said that now everyone advocates "one-stop" consumption, supermarkets are diversifying development, selling clothing is a direction of business development.

But now the competition in the clothing market is fierce, and the performance of the supermarket clothing area is not good.

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< p > < strong > > a href= "//www.sjfzxm.com/news/index_c.asp" > style < /a > brand lack of selling point < /strong > /p >

Yang Ting, who is engaged in accounting work, said that the cheap clothes in supermarkets are cheap, but the style has no personality, stereotyped, and lack of attraction. P

You can buy some slippers and pajamas, buy fashions or go to shopping malls or stores.

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< p > Chen Yu said that the clothing operated by supermarkets is mainly located in the public group, while the low price is the biggest market competitiveness.

But some supermarket salesmen say that although the clothes sold in the supermarket basically cover the consumers of all ages, only the sales of middle-aged and old clothes are good.

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< p > reporters randomly interviewed some customers in the supermarket. Most of them said "no cold" to the clothing of the supermarket. They thought that the clothing of the supermarket was cheaper than the store or department store, but the style was more "old-fashioned".

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< p > more than one citizen said that compared with professional clothing stores, clothing sales in supermarkets are not attractive due to the lack of styles and brands, but less fitting rooms and difficult after-sale exchanges are also problems that plague many consumers.

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< p > < strong > < a > href= > //www.sjfzxm.com/news/index_c.asp > > online shopping > /a > shocks become the main cause.

< p > "the main reason is the impact of online shopping."

Chen Yu told reporters that the clothing of the supermarket is different from that of the big shopping mall. The shopping mall takes the high-end route while the supermarket takes the middle and low end routes. Therefore, the super competition does not exist. However, under the impact of online shopping, most of the people go to the shop to clean up goods, which makes the supermarket clothing business which was not good enough to encounter a bigger crisis.

Clothing and clothing of the supermarket are almost the same whether they are brand or quality, but the price of online shopping is much lower than that of supermarkets. In this way, supermarkets have to narrow their venues, and in general, their profits are less and less.

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< p > there is no big profit in clothing sales. Why does the supermarket still have to operate in the dicing area? A responsible person at dlrc supermarket explained that large supermarkets should ensure the diversification of business goods, and the supermarket's popularity and people's flow also contained unlimited business opportunities. Therefore, large supermarkets tried to seek profit growth points in various fields, and they had great market potential.

On the other hand, long term business with good quality and low price can set up the price image of the supermarket, and the supermarket can take out large space to sell clothes, or it can also cultivate the market.

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< p > another insider, who asked not to be named, told reporters that keeping the market was helpless, because supermarkets now advocate one-stop shopping and walk into a supermarket to buy all the commodities needed in life. Clothing sales is an indispensable part of the supermarket.

Because of the single style and lack of attractiveness of supermarket clothing, it is embarrassing for many supermarkets to see more people and fewer people to buy.

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< p > < strong > > a href= "//www.sjfzxm.com/news/index_c.asp" > dislocation competition < /a > intensifying experience < /strong > /p >

Wang Yiwu, an economics professor at Hainan University, said that in the era of Internet commerce, the department stores continued to be weak. The 2013 annual performance report showed that nearly 140 of the 140 key department stores and shopping centers in the country had a negative growth in sales compared with the same period last year.

Haikou supermarket clothing sales is also inevitable.

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< p > in this case, the entity supermarket must jump out of the "price war" and find another way.

Wang Yiwu pointed out that creating a unique shopping atmosphere, strengthening services, improving shopping experience are all important means to attract consumers.

Compared with the Internet business, the shopping experience of the entity store is unparalleled. Through the most authentic and true shopping service, it brings the most direct shopping experience to the public, believing that it can enhance the competitiveness and attractiveness of the entity store.

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< p > entity supermarkets can no longer regard discount as a selling point, but focus on cultural activities, creative exhibitions and scene simulation.

In addition, there are also deficiencies in the promotion of physical supermarkets.

For example, many clothing brands are mostly incomplete in their activities, refusing consumers to return goods, and simply attracting customers with low prices, lacking specific positioning.

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< p > aiming at the fact that there are many brands and monotonous styles of clothing sales in some supermarkets, experts suggest that branding is an effective way to jump out of the "strange circle" of clothing sales in supermarkets.

Businesses can take advantage of the strategy of dislocation competition to purchase products from supermarkets for bulk products, and focus on small shirts, underwear, shoes and socks with relatively small styles.

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< p > in Wang Yiwu's view, the pformation of department stores is inevitable, but the pformation mode is not the only one, "the key lies in how to better adjust according to customer needs".

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