Exploring The Growth Path Of China'S Shoe Exports

< p > data from Light Industry Association show that exports of "a" target= "_blank" href= "//www.sjfzxm.com/" > shoes "/a" were still growing, but the stamina was obviously insufficient.

Insiders pointed out that China's shoes alone win the price alone, and it is difficult to get a foothold in space, so we need to cultivate new advantages in foreign trade.

At the same time, for Vietnam's Vietnam smashing and looting incident, Chinese insiders suggested that, from the perspective of risk aversion, while looking to improve the added value of products, looking for low-cost shoes for Chinese shoes might be appropriate to consider "moving westward".

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< p > frequent trade frictions, high labor costs and fierce competition.

In recent years, although China's shoe products have opened up their own world in the international market, they still face great pressure.

In addition, the sudden changes in the situation in some parts of the country have also dealt a heavy blow to exporters.

Industry experts suggest that, as a traditional labor-intensive industry, shoe-making enterprises should focus on innovation, increase the added value of products, appropriately consider "westward migration" to get cheap labor force, and reduce the risks brought about by the turmoil in overseas countries.

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< p > < strong > high added value to enhance product < /strong > < /p >.

"P" on the status of Chinese footwear export enterprises, Bi Wenjie, general manager of Zhejiang native and animal production import and Export Group Co., Ltd. in an interview with reporters, said: "with the increasingly severe environment of foreign trade, the production and operation pressure of some Chinese shoes enterprises is increasing, the ability to eliminate the rising cost is weak, the order appears to decline, the final result is to gradually withdraw from the foreign trade field.

In addition, changes in the external market are too fast, all kinds of trade barriers are frequent, and political instability in exporting countries will cause heavy losses to footwear exporters. "

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< p > Zhang Jie, vice president of the China Light Industry Crafts Import and Export Chamber of Commerce, told reporters that footwear products are China's traditional a href= "//www.sjfzxm.com/news/index_c.asp" > export /a > products. Over the past few years, its exports have always been at the top of light industry products, but these two years have been gradually overtaken by furniture products.

Last year, footwear exports continued to grow, but the obvious aftereffect was not enough.

At present, the international political and economic situation is very complex, trade frictions are frequent and competition is becoming increasingly fierce. It is difficult to win a space based solely on price, and we need to cultivate new advantages in foreign trade.

As a result, many enterprises began to look for innovative "golden ideas" to increase the added value of export products and make some design innovations, such as the use of hand painted art to beautify the rain shoes.

"Footwear industry is our traditional industry, and it is also a dominant industry. We should push our products from the low end to the high end."

Zhang Jie said.

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< p > Fujian luozhi shoemaking technology development limited < a href= "//www.sjfzxm.com/news/index_c.asp" > Company < /a > President Chen Ying Hong agrees, he told reporters: "our company specializes in outdoor shoes, and I advocate the introduction of independent brands, the use of specialized and strong operation team to make a certain kind of shoes bigger and better, which is like concentrating on strength and improving the added value of products more quickly."

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< p > < strong > "westward migration" reduces risk < /strong > < /p >

< p > "indeed, footwear exports face many pressures. The biggest pressure we are experiencing now is the instability of the overseas market."

An unnamed footwear manufacturer told reporters.

The manufacturer's company is located in Wenzhou, Zhejiang province. In 2012, it opened its first shoe store in Vietnam, and then combined with local small businesses to process parts and components of footwear products.

"I was shocked by Vietnam's smashing of Chinese enterprises in May 13th.

Luckily, we were not directly attacked, but we had closed our stores in Vietnam, and our employees were also in a mood of resistance and unwilling to continue working with Vietnamese colleagues.

I am very helpless, but also very heartache.

He told reporters that there were two main reasons for developing Vietnam's overseas market at that time: first, for Vietnam's footwear products market, China's products were at the top end; two, the local labor cost was low, which was suitable for "relocation".

At present, his company has suspended trade in Vietnam and is considering the recent "hot shift" in the industry, which is pferring to the central and western parts of China, where labor costs in some areas are slightly higher than those in Vietnam.

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< p > data show that in 2003 ~2013, wages for Chinese shoemaker workers increased by about 3.5 times, while the central parity of RMB against the US dollar appreciated by more than 30%, and other costs increased, and profits were basically eaten up.

At present, the monthly salary of workers in the eastern coastal areas of China is about 500 dollars, while Indonesia is about 300 dollars, while Vietnam has only about 250 dollars.

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< p > from a risk standpoint, Li Peng href=, "//www.sjfzxm.com/news/index_p.asp" > Asia Footwear Industry < /a > secretary general, has also suggested that shoe enterprises can pfer to the central and western parts of China. The labor force in many areas is still abundant, and the cost of labor is not higher than that in Southeast Asia. For example, Guizhou, the monthly salary of workers is 1500~1600 yuan, which is equal to the labor cost of Vietnam. "A"

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