Jinjiang International Shoe Spinning City Pforms Business Mode To Build Service Platform

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The Xiaobian net introduces the business model of Jinjiang international shoe spinning City to build a service platform.

More and more data show that the footwear industry is facing the most severe challenges in history. Before that, the sales mode of Jinjiang's "brand capital" growth miracle is becoming the constraint factor on its pformation and upgrading.

Based on this, Jinjiang international shoe spinning City starts from changing business models and building service platforms, and earnestly completes the urgent needs of pformation and upgrading of service industries and enterprises, so as to achieve global and global market influence.

Industry is in urgent need of business mode change.

In recent years, the development of footwear industry in Jinjiang has entered a period of stagflation in the post Olympic era.

This has the influence of the market environment and the problems of the enterprises themselves, but the more crucial factor lies in the restriction of the original business mode.

Earlier, shoes and clothing enterprises spread the sales network nationwide through advertising and building agents at various levels, and promoted the market through the form of order meeting, and achieved great economic benefits.

But behind this model, there is also a huge pressure and risk of operating costs.

In this regard,

Chen Qiyao, a management consultant, points out: "the key lies in the overall profit rather than unit gross profit".

He further analyzed: "take shoes and clothing industry as an example, many enterprises continue to lay sales network, but in this process, the unit gross profit of products has not increased; and with the increase of labor cost, the proportion of direct labor in the production cost of products has been increasing, and the profit margins have also been reduced.

At the same time, in order to obtain sales volume, terminal stores attract consumers through discount, promotion and so on, and further reduce the gross profit of unit products. Under the background of increasing advertising costs and fixed costs, the wider the sales network is, the more shops will open. Instead, it may become a heavy burden on enterprises, resulting in the deadlock of "more losses" and the ability of enterprises to cope with market changes.

In the industry, there is not a few people who have a clear understanding of this situation.

Ding Ronghua, President of Chen Dai chamber of Commerce, told reporters: "take Chen Dai's shoes and clothing enterprises as an example, no matter whether its main sales channels are franchised stores, e-commerce or direct battalions, there are some problems that can not be ignored.

The most typical example is that there is no scientific plan for market sales, only by selling two orders annually, and by increasing the order quantity continuously, the sales volume of enterprises can be increased.

In this way, the market will work at a high speed, but when the market is not good, the lag of the information from the factory to the sales terminal will cause a lot of inventory.

"I think we need to break the deadlock in the footwear industry, and we need a change in business mode."

Chen Qiyao said, "the sales mode of traditional shoes and clothing industry actually depends on channels, rather than strict channels.

The former can be regarded as a sales channel, while the latter is an integrated service platform including freight flow, Qian Liu and information flow.

Only by opening the sales channel can we improve the gross profit of the product and make the company profitable.

"Hundred million shops" project assistance

Enterprises open up market

In order to help Jinjiang's enterprises open up the market quickly, Jinjiang international shoe spinning City has launched the "100 million shop" project recently to help enterprises achieve effective docking with the major shopping malls in the country and help them develop the market.

Xu Cheng Zhu, general manager of Jinjiang international shoes textile city limited liability company, introduced to reporters: "100 point" is about to pick 100 large complexes like Wanda (Wanda shop) square from these more than 8000 chain store super stores, and hold four to six sales meetings every year in their atrium and Plaza.

And "Wan Dian" is the establishment of two dimensional code sales wall at the entrance of 8000 super stores and large retailers in the country.

For enterprises, it no longer requires great efforts to find sales channels and orders.

After grafting through our platform, we will enlarge the market to the whole country by covering the whole retail market in the whole country.

Shopping malls are equally happy to see such a pattern.

"The shopping mall itself has this demand, and the learning of Wanda, which is piled up, makes the complex real estate development mode, resulting in the phenomenon of serious homogenization of" thousand shops and one side ", which makes the commercial real estate competition pressure more and more big. At the same time, under the existing mode, the shopping mall does not purchase itself, has no pricing power, can only attract consumers through occasional sales promotion activities, and is in the passive two landlord state.

Therefore, they are willing to take part in this activity.

At the same time, these large shopping malls themselves have a high reputation and influence in the local market, and are more likely to win the recognition and trust of consumers.

That is to say, we are now able to drain online sales to offline production through offline drainage to the line, and after establishing corresponding influence in different places.

Chen Qiunan, deputy general manager of Jinjiang international shoes textile city trading company, told reporters.

Buy the world to sell the world

Business service platform

However, efforts made by Jinjiang international shoe spinning City to serve the pformation and upgrading of local enterprises are more than that.

The name is Jinjiang international shoe spinning City, that is, the location will be enlarged to the global level.

To do this is not an easy task and requires resource integration and channel docking in many aspects.

"First, Jinjiang international shoe spinning City aims at planning and service of the whole industry chain, bringing together all the links of the whole industrial chain, forming a regional development advantage, and creating an upgraded version of Yiwu trade city.

For purchasers, it is to build such an impression in the whole country: to buy shoes and spin products will come to Jinjiang international shoes spinning City.

The second step is to import foreign buyers to the city of shoe spinning, and follow the buyers to attract sellers to follow up, thus forming the concept of "buying the whole world to sell the world".

Xu Zhu said.

According to the project plan, the first thing is to establish a global sourcing center, which includes large and domestic purchasers and retail enterprises to enter the centralized office area of shoe spinning City, and establish a direct docking channel with the shoe spinning City and manufacturing enterprises. Secondly, there will be four to six display and sale meetings for 8000 famous chain stores super stores and large retailers each year, and build product docking platform for buyers and manufacturers at home and abroad.

Chen Qiunan told reporters: "for foreign brands, they have advantages in design, research and development, and the footwear and clothing industry in Jinjiang has built up a nationwide sales network covering hundreds of thousands of years after years of construction, which has a strong attraction to foreign brands (attraction stores).

At present, we have approached and discussed cooperation with many international brands and introduced them to the shoe spinning City.

We will also do some soft services, such as international brand intellectual property pactions, the introduction of design institutions.

This can really enhance the R & D and design capabilities of local enterprises, and truly enhance the taste and quality of local products.

At the same time, we will build a database for local enterprises to facilitate the purchase of domestic and foreign purchasers.

In addition, we also cooperate with the major e-commerce platforms, such as shop No. 1 to make a buyer's network, upload the local enterprise information and new products, so that buyers can buy them, and some of their needs and orders will be targeted to the corresponding enterprises.

These measures and services are aimed at building a global and global business service platform to help enterprises and industries develop.

"M2R" mode opens sales channel

Not only that, in order to solve the development dilemma of enterprises, but also promote the pformation and upgrading of industries, Jinjiang international shoe spinning City has launched the "M2R" mode to provide a new business mode for enterprises.

The so-called "M2R" mode is the direct access mode between manufacturing and retail.

The products of terminal demand are directly sent to the manufacturer through the shoe spinning City, and the finished products of the manufacturer are directly delivered to the sales terminals through the shoe spinning City, which deducts many links and expenses generated in the middle, thus improving the profitability of the enterprises.

Chen Qiunan said.

In order to understand how this mode works, the reporter consulted Chen Qiyao. He said, "the main characteristics of the" M2R "direct access mode are two: first, to improve the profit and risk allocation structure of the current order system; two, to shorten the channel level and speed up the turnover of capital flow and logistics.

Popularly speaking, it cuts down many links in the middle, and reduces the cost of time and capital, so as to ensure the profits of enterprises.

Among them, the main task of shoe spinning City is to develop channel resources, establish sales channels, conduct sales forecast analysis, logistics and distribution, and guide the manufacturing enterprises to change production plans and formulate marketing strategies in time by analyzing the data of sales terminals.

At the same time, with the help of the middle point of shoe spinning City, the capital flow and logistics of both sides can achieve rapid circulation and turnover, which can achieve daily knots and weekly knots and ease the operating costs of enterprises.

"I think that this new model can bring direct and effective help to the development of footwear industry."

Ding Ronghua told reporters: "now is a big division of labor society, professional matters must have professional people to do.

In the past, factories had to do their own work from production to sales. Because of their difficulty in analyzing market demand, they were somewhat gambling in the market, and the risks were very high.

And the shoe spinning City will wrap these links, so that the enterprise can easily go into battle and concentrate on product and internal management.

Jinjiang International

The introduction of this model is inseparable from its positioning.

"Jinjiang international shoes spinning City" is a government platform and a wholly owned government enterprise. Compared with economic benefits, we will pay more attention to social benefits, that is, upgrading the footwear industry in Jinjiang.

Therefore, we can give profits to both ends: manufacturers and retail terminals, which is also an important factor to ensure the operation of M2R mode.

Xu Zhu said.