Industry University Research Cooperation Helps Jinjiang Shoe Enterprises Open Up New Markets

Here World clothing The shoemaking net of the shoe and hat net introduces the production, study and research cooperation to help Jinjiang shoe enterprises open up a new market blue ocean.

As a pillar industry in Jinjiang, the footwear industry has reached an important juncture of transformation and upgrading. How to innovate products and how to break through the market? Shoe enterprises Bosses worry about the problem at night, but because of their own research strength, technical level and other factors, to achieve breakthroughs, it is far from enough to rely solely on their own efforts. In recent years, domestic research institutes have been stationed in Jinjiang, and the public service platform (general store), which is dedicated to serving the common and key technologies of the industry, has been built up, which has injected new impetus to the transformation and upgrading of the traditional shoe enterprises.

　 Low grade raw materials "transform" high-end products

In the director's office of Jinjiang Yuen Tai Leather Co., Ltd., the reporter saw a brand-new leather material on the desk. Several technicians are holding it to study the relevant technical parameters. Director Ke Guomin told reporters slightly excitedly that this is the first achievement of the cooperation between the enterprise and the China leather and footwear industry Research Institute (Jinjiang) Co., Ltd. It took only 1 months or so to complete all the links from proofing to production. This speed has amazed many of the same behaviors.

Holding this newly developed product, Ke Guo told reporters that the special process of embossing and waxing is used in this leather. The advantages are: first, there is no flexibility to avoid changing the pattern of leather, so the pattern of this product is very good. Secondly, the surface of the product has the feeling of burnishing and burning, which is more suitable for making high-grade bags. According to the introduction, this product is mainly modeled on the development of high-end products in Italy. Despite the quality of high-end products, the product is actually made from low-grade raw materials, which is 10% more profitable than ordinary products. At present, the product has been market-oriented.

Yin Yuetao, director of R & D center of China leather and footwear industry Research Institute (Jinjiang) Co., Ltd., told reporters that after the successful product development of the company's cooperation with enterprises, they can smoothly push the products to downstream shoemaking factories or bag factories through the influence of research institutes and other channels, which will play a certain role in promoting the life cycle of products.

Help shoe companies open up new blue ocean

In addition to cooperating with leather enterprises, China leather and footwear industry Research Institute (Jinjiang) Co., Ltd. has also worked with many shoe manufacturers in Jinjiang, and step by step Footwear Co., Ltd. is one of them.

Wu Jinglin, general manager of Ping Xian shoe industry Co., Ltd., told reporters that the original intention of developing the product is to consider that there is no domestic standard for the production of a more professional maternity shoes. After the cooperation with the leather and footwear industry Research Institute of China, the company has overcome many technical difficulties with its professional R & D strength and team, so that the idea originally existed in the mind has gradually become a reality. This process is very exciting for Wu Jinglin.

He said that the shoe industry focused on casual men's shoes for more than ten years, and began to set foot in women's shoes last year. The project with the China leather and footwear industry research institute is expected to open up a new market blue ocean for the company. Wu Jinglin said that the market environment in the past two years is not very good, and the competition in shoes and clothing industry is very intense. Moreover, the phenomenon of homogenization competition is very serious, so few enterprises can make their own characteristics. So he was wondering whether he could walk out of a new way and find out a blank spot in the market to achieve breakout. Strengthening the cooperation between industry, University and research is undoubtedly an important step.

It is learnt that the China leather and footwear industry Research Institute (Jinjiang) Co., Ltd. is a limited liability company jointly funded by the China leather and footwear industry research institute and 8 shoe making tanning and related enterprises in Jinjiang. It is a public platform for the leather and footwear industry in Jinjiang, with a technical training center, a research and development center, and a standard testing center. Design Promotion center. Since its operation in November last year, the company has provided nearly 40 enterprises in our city.