Window Dressing Techniques For Clothing Stores: Unique Style

Clothing shop decoration skills: a clothing store display design focuses on clothing window design, and the focus of clothing window design is how to create creative windows.

Someone once compared the shop to a book, comparing the shop window to the cover of the book.

If the cover of a book is designed to be unattractive, will the reader open the book to read it? Of course, the answer is No.

The window design of clothing store decoration focuses on window design, and the key point of window design is how to make creative windows.

The most successful window design should not only catch the sight of travellers, but also express the quality and connotation of clothing brands.

When decorating display designers in clothing shops, they often focus most of their energy on making a distinctive window design. This is understandable. However, those who are puzzling display designers often get the inspiration from the window design and pform them into the design points we usually call.

Some display designers are racking their brains while doing window design, but the ideas they want to come out do not conform to the brand style and marketing objectives.

The inspiration of clothing shop window design does not need unwarranted meditation. It mainly comes from three aspects: first, it comes directly from the theme of fashion trends; second, the product design elements that come from the brand; and third, the marketing plan that comes from the brand season.

fashion

Each year, it is published by the popular trend research office, which is generally divided into several themes.

For example, the French NellyRodi design office releases the trend of spring, summer and autumn and winter two times a year, which is usually divided into 4-8 themes. Each theme has its distinctive characteristics, including elements such as style, color, fabric and style.

We only need to choose the theme suitable for the brand style, and extract some of the elements into the decoration design points of the clothing store.

The marketing plan of the season can be divided into time periods, including the new product listing plan and some key holiday marketing strategies.

In these key periods, such as spring clothes listing, May 1 Labor Day, autumn dress listing, national day and Spring Festival, brands will need to have targeted focused display designs.

At this time, the display designer will clearly remind every passing customer of the new product's listing and the coming of the festival through the seasonal brand clothing and clothing window display design.

The inspiration of design can be found from the characteristics of these time periods.

It is necessary to clearly reflect the characteristics of the time period, but also new and not conventional.

Do well

The decoration is a part of the success of the shop. But to make a long-term profit, we should not only choose a good source of goods, but also learn to observe and summarize. According to the local market conditions, we should work out the most correct way of operation, so that you can harvest full wealth.