Setting Up An Independent Brand And Taking The Way Of Fashion

Whether it is the production mode of snow leopard, or Kai Yang's business model, there are few such innovative enterprises in Haining.

The brand building of Zhejiang nuzhi Garments Co., Ltd. is also an innovation.

Like snow leopard and Kaiyang, at present, Nuo has opened several brand stores in Haining China Leather City.

The office buildings, tables and chairs, carpet decorations that go into Nuo are full of fashion, and a fur carpet in the corridor attracts journalists to linger.

On the shelves of chairman Wu Luming's office, apart from books and various fashionable perfume, leather pillows and pillows placed on the sofa are not only fashionable but also luxurious.

Wu Luming told China Leather net reporter that second years after the founding of Haining China Leather City, nozhi began to make fur, and that year also settled in Haining China Leather City.

Initially, the enterprise began to make fur, and only then began to make fur wear in 2003. Unlike snow leopards and Kaiyang, Nuo mainly made women's clothing.

Wu Luming tailor came into being. When he was a child, he began to help people design and make clothes, and he never forgot about his experience.

"Leather clothing was only a warm clothing, no fashion."

Wu Luming recalled that leather clothing design was rather old-fashioned and unchanged.

Like most of Haining's enterprises, OEM is the main reason for enterprises to start making leather goods. Wu Luming said that domestic brands and world-famous luxury brands had cooperation with them.

In 2005, it began to create its own brand "nuozhi". Wu Luming said that the OEM continued to retain, while making OEM and making its own brand.

He said that the pformation of Nuo was relatively early, from processing to manufacturing, and then to creation. Basically, it was done by its own team instead of copying.

Wu Luming introduced that Nuo has a perfect design team, the product independent design achieves 80%, "I also know the design".

In independent design, Wu Luming, for example, "for example, a Brand Company gave us this year's color system, they want to use which colors, want.

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We were told that, based on years of tacit cooperation, we also understood their style and began to design.

In terms of design style,

Introduction, mainly referring to the trend of Europe and Milan, but also will pay attention to some brand fashion in Korea.

However, in Wu Luming's view, the Korean fashion design concept is not independent, in fact, follow the European fashion style.

He said that the trend of Korea is generally three months faster than that of the domestic market. He thinks it is because South Korea is closer to Europe in terms of fabric and color trends.

Wu Luming said that at present, apart from Haining, Novo opened only a flagship store in Zhaoyuan, and its own brand sales accounted for 30%.

In the future, noo will also hope to set up its own flagship store in the first tier cities in China, and will also make adjustments to reduce the number of OEM and increase the production of its own brands in the future.

In the future, Wu Luming also wants to upgrade the advanced customization to a higher level and implement "one to one" service.

He said that the consumers would feel that which fabric and which color suit themselves, the designer will design the pattern on the spot, then make the sample and produce it. This way will be seen in the flagship store and factory store that will be opened in the future.