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Semir Children'S Industrial Chain Integration Effect Is Obvious, Steady Growth Of Performance.

2014/12/17 12:36:00 37

Children'S BrandLeisure BrandBrand Integration

Semir Costumes:

Children's brand

Steady growth

Leisure brand

Resumption of high growth rate: the two order meeting in spring and summer of 2015 has ended. Barbara has increased by more than 20%. Semir's spring orders have increased by 14%, and summer orders have increased by 20%.

The company is located in the two largest sub sectors of the market space: casual wear and children's clothing. It is estimated that the sales of Semir brand terminals will reach 300-500 billion in the next three to five years, and the terminal sales of Barbara brand will exceed 20 billion. At present, the channel adjustment has ended. We expect that the company's revenue growth will return to the high growth track in the next three years.

The introduction of electricity providers for the brand, acquisition of early education

Brand integration

Children's industrial chain: in terms of electricity providers, the company launched the first half of 2014 in the first half of the year to launch a special brand for "brand to buy", so as to create a cost-effective way of exploding money and vigorously develop online businesses, and reduce costs through off-season production and standardized mass ordering. Currently, shirts (sold as more than 60 thousand pieces by December), thin feather and jeans and so on are highly competitive products.

In terms of children's industry, the company proposed to build a children's industrial cluster this year, extending to children's education, culture and entertainment.

In July, it announced the acquisition of 70% stake in Yu Han Shanghai. It has three brands: Genius baby, little earth and happy Chinese. Among them, genius baby is a comprehensive quality early childhood course for children aged 3-6, and little earth is a training course for 3-12 year olds, and happy Chinese is a Chinese course for foreigners.

Future Ltd will also conduct a comprehensive layout of children's industrial chain in children's games, animation, toys and other fields. We believe that the domestic children's industrial chain has not yet been born with a large scale strong brand. Semir will use capital advantage to open up and down the industrial chain through mergers and acquisitions and share participation, and will gain greater synergy in the medium to long term.


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