Xi Long Long Walks In The Front Line Of Sports Brand

In 2014, the State Sports General Administration vigorously implemented the national fitness program. It is estimated that 40% of the people will actively participate in all kinds of sports activities by 2020, and sports consumption demand will rise sharply. China's outdoor sports brand has grown by more than 40% per year, and has become one of the fastest growing subdivision industries. The sports retail market has great potential for development. However, outdoor brand With the increasingly fierce competition, many sports brands are trying to build high-end image and positioning of the brand, and find a breakthrough in the high-end market.

Many people say that sports brand is a foregone conclusion, and the old brand is the top. The market has always been the survival of the fittest. Xi De Long is regarded as a new sports brand. Its brand was founded in 2001. In the past 14 years, it has always been pursued by a new person, adhering to the principle of "quality first" and the pursuit of sports.

Young people will become the mainstream consumer groups of sports brands. This is why they are aware of this. Therefore, they always advocate "lifestyle, vitality, freedom, innovation" leisure experience. With young people as the goal, young people's vitality as the design concept, continuous improvement in product research and development, pursuit of excellence, efforts to improve the image of enterprises and brands, and always walk in the forefront of the industry.

There are two directions for the development of sports brand: one is the direction of personality. tide Cool, many styles, colorful colors, and the other is specialization, such as basketball equipment, running equipment and so on. At present, young people are becoming more and more independent. They have their own standards of "beauty" and "individuality".

The founder and chairman of the Institute, Lin Shui pan, pointed out that along with the development of economy, people's awareness of sports fitness has been improving. In the future, China's professional sports will gradually transform to the national fitness. Therefore, both the product and the culture have put forward new requirements for the sports industry. And Xi Long lung is following this trend, vigorously implementing the national fitness culture, and around the national fitness research and development related fitness equipment, in the market has made positive response.

Under the national fitness program of the General Administration of sport, we can foresee the huge growth of the sports brand market in the future. Xi De Long has a high degree of foresight, focusing on the development and support of the national fitness business from the early stage, and has made great achievements. I believe that with such historical opportunities, Xi long long will follow China. sport industry Sustained efforts to achieve leapfrog development.