The Development Of International Niche Brands With Low Profit Margins Hindered The Entry Into The Domestic Market.

At present, the international first-line brands in the domestic market have become saturated.

In the context of rising consumer spending, China's fashion industry needs new strength.

Compared with domestic enterprises, international brands are more able to get in touch with the latest trend and the ability to control popularity is stronger than domestic enterprises, and cooperate with them.

Suppliers will also provide references for them.

As an international buyer, we must have a long-term vision.

I believe that through long-term cultivation and promotion, these foreign brands will gradually be recognized by consumers.

By then, Chinese buyers who imported these foreign brands would benefit a lot.

According to my observation, consumers who buy small international brands have the ability to consume international luxury goods. They choose niche brands to highlight their differences.

This group is different from the salaried class. The salaried class may be more willing to pay the same price for buying the first string of big season goods, which is related to consumption ability and psychology.

Our target consumer groups are mainly artists or business executives.

In view of such a high-end market, our clothing single price positioning in 2000~8000 yuan.

The most important thing for a competent buyer is to help clients maximize their profits.

When I was purchasing, I mainly looked at the cost performance of brand clothing, and analyzed the material, workmanship and applicable occasions, and divided the product demand according to the consumer's consuming ability, and worked out a reasonable and guaranteed price for our profits.

"Some foreign clothing costs are high, fame is small, and prices are hard to push up."

Wuhan Rui Mu

Li Xiaoxu, a buyer of limited company

I buy 4 times a year, two of which are abroad. The goal is to buy high street women's clothing in Europe and America.

I don't think the buyers at this stage are very good at this stage.

There are several reasons. Of course, the most important thing is that it is related to the economic situation. If the environment is not good, the price of our products will not be raised, and the profit rate will be low.

Second is the extrusion of online shopping centers such as Taobao. Another reason is that the plagiarism and homogenization in the clothing circle are too serious.

This phenomenon is more prominent in the domestic market. It is possible that a new brand will be released just after a big brand has been released, and then there will be an enterprise proofing according to the same style, but the material and printing level of the fabric should be worse.

The cost of purchasing abroad is relatively high.

In addition to customs fees, import duties, value-added tax and business tax are to be taken into account.

A friend of mine set up a buyer's shop in SOHO, Beijing. Her clothing was basically bought from Europe, but the gross profit margin was about 1.7~2 times.

Some European brands

From fabric to style is good, but its designer or brand is not very famous, so the price we sell at home can not be raised.

There are also some large buyer shops, and their business is not very good, but they have angel investors, so the financial matters have not become the biggest problem.

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"Rely on foreign brands to attract eyeballs and sell domestic products to make money."

Zhang Junyao, a buyer of a global designer purchasing website.

The products I am currently working on are mainly accessories and some personalized clothes.

The main business mode of our website is to excavate the designer brand around the world, publish its product pictures and design ideas to the website for pre-sale. If there are Chinese buyers interested, we will place orders with foreign manufacturers.

For products with orders, we need to make a list. If there is no requirement, we can place the order directly.

Sometimes we order 1~2 orders.

The advantage of this business mode is that we do not need to build warehouses or invest a lot of money.

Our website focuses on finding more specific features.

Products, because now too many websites are doing the big name purchasing, while the overseas designer brand buying seems to be a virgin territory, so we hope to find the competitive power of differentiation here.

In addition, we need to analyze the preferences of target consumers and the psychological price they can afford.

And we must also consider the procurement cost, so as to ensure the profitability of our website.

To tell the truth, in fact, the website sells well, or can make money for the website or the product of the domestic designer brand. The price of the international designer brand is high, and the style is not entirely in line with the Chinese aesthetic, so the market is also general.

Mainly rely on these international brands to start the popularity of the website, attracting more people's attention.

I am now contacting a clothing brand in France, which is mainly made of basic T-shirts, but the printing is very characteristic.

The brand's agent in China is a Hongkong company. We also want to get in touch with the brand directly, so as to reduce the intermediate links and reduce the purchasing cost.

But for our ordering company with only a few pieces, some foreign brands will feel that it is not worth giving us the power of agency.

These factors restrict the small brands in foreign countries to delay the overall situation in the domestic market, and at the same time, the profits are low, while the domestic designer brand can not be famous because of the prejudice of the Chinese people.