Dynamic Balance Of Production And Marketing In Garment Industry

"The apparel industry has grown strongly over the past 20 years, but the demand management is very weak.

A centralized performance is the problem of consumer demand and the matching of manufacturers' production, resulting in large inventories.

Wu Shaoqiang's remarks are directly related to the other upgrading space of clothing industry -- how to balance production and market demand effectively.

It has to be mentioned how branding should balance the inventory.

In order to bypass the pressure of inventory on enterprises, Dong Wenmei ordered the T 100 store.

"We have limited the quantity of the order of each store. The order is fixed and the sale is finished.

So T 100 will not blindly produce, otherwise easy to sacrifice quality.

Relative to T 100's "conservatism", urban beauty balances inventory and replenishment through replenishment system.

Before using the IBM system, the replenishment mechanism of urban beauty is loopholes, and may even encroach on sales.

The group's vice president, Sha Shuang, has cited such an example: suppose that the actual demand of a market is 250, the A store is 100, the B store is 50, and the C shop is 100, but because the delivery system is replenished according to the order, this does not match with the market demand. The final result is that only 100 of the actual market demand of the A shop is 120, 20 items of inventory backlog exist, and only 100 of the C shops with 100 requirements.

As a result, the market demand of the 250 pieces only formed 220 total sales.

How can we break through the bottleneck of inefficiency and make inventories almost zero?

The new operation principle of replenishment system is given: headquarters can automatically replenish goods according to the sales situation of stores, and automatically push products.

It will adjust the commodity inventory distribution between stores and distribution warehouses according to the locality of each store and the attributes of different consumers, and achieve the replenishment challenge by optimizing the replenishment quantity and intelligentization of the category through the system.

It is reported that the first year of the replenishment system was extended to only 100 stores in the urban beauty market, but the inventory in the store was reduced by 50%, and the contribution rate of the store's turnover increased by 5%.

Reporters learned that Comar Nick also developed a set of automatic replenishment system, you can use data analysis real-time monitoring of Comar Nick's inventory operation.

The system sets several key data points: 7 days of inventory safety cycle, production cycle (depending on the situation of different suppliers), and the daily demand of each shoe (based on past historical sales data to calculate daily demand).

The replenishment critical point of each shoe is calculated according to the data derived from the formula (stock safety cycle + production cycle) and daily demand.

"For example, the shoe system calculates 170 pairs of data on the same day, and only 130 pairs are sold on that day. The system will automatically remind you to replenish 40 pairs."

Lin Shuangde pointed out.

The above system allows

Controlling inventory in a reasonable range is conducive to improving turnover rate of inventory.

"If the inventory is too high, the initiative of the brand will be taken away by the stock rather than the initiative of the salesperson."

Lin Shuangde thinks.

It is noteworthy that CABBEEN has quietly adjusted its business model since last year.

"Former distributors are buying out CABBEEN products, but this mode will be eliminated in the future."

Wu Shaoqiang disclosed that the pressure of inventory was

But now CABBEEN is adjusted to the selling mode, and the inventory is borne by CABBEEN.

"Distributors are most professional in retail and channels, while the national commodity circulation market is monitored by enterprises."

In Wu Shaoqiang's view, the role of the two is division of labor. After the pformation of the mode, the effect is very good.

Stores sold more than 80%, and the discount rate was good.

"In the future, we hope that the sales of stores will be increased to around 85%-90%.

Now CABBEEN's inventory pfer cycle is 180 days, and I hope it will continue to shorten in the future.