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The Baby Market Is Showing Explosive Growth, Pmitting Brand Added Value.

2015/6/9 16:04:00 55

Baby MarketBrand Value AddedBrand Strategy

Chinese parents are very willing to invest in their children. Many young parents always want to give their best products to their children. "From the market demand, there is still much room for the operation of luxury children's clothing to bring consumption to families."

Zhou Ting, President of the Institute of wealth and quality, said that children do not have the ability and right to choose children's clothing.

Baby products

All parents are making decisions.

In Zhou Ting's view, although more and more luxury goods are in the market of children's clothing, they haven't done the job well.

Although the brand has caught the parents' "willing to consume for their children", they continue to dig deeper and find consumption power from adults, but it seems that they have not grasped the meeting point of their parents' needs.

Burberry is one of the brands that introduced the children's clothing product series earlier. The reporter visited the flagship store of Jingan Kerry Center store and Beijing Yao Lai Xin Tian and so on. The products of various categories are displayed in the shop in different categories, but there is no children's clothing series in Shanghai.

Children's clothing products are often displayed in department stores.

Children's wear

Region.

The industry believes that, apart from the ordinary baby products, luxury children's clothing is a subdivision of the series of luxury clothing, brand stores can not see or rare, and to the department store's children's clothing department is very fragmented, easy to let some people with spending power to ignore, "multi line layout" is better than the current situation.

  

Foreign company executives

Lucy is definitely a big fan of luxury goods. Her child is 5 years old. "61" takes part in a kindergarten show. Instead of buying a big name for her children, she chooses an ordinary costume.

"Children do not know the brand. I do not want her to contact these brands too early, but to cultivate her ability to understand the world and understand beauty from the drops in her life."

Parents like Lucy are not very few. They will give their children the high-end parent-child activities and children's education classes, but they will never pay for the luxury goods.

This brings a new challenge to the development of children's wear series of luxury goods: at present, the overall market for luxury goods is slowing down, and more and more mature consumers are going to branding and Logo. Is it necessary to extend the brand effect to the field?

Small star group is a domestic high-end baby child service provider, the group CEO peaked before the Bottega Veneta spheno family president in China, before also served in the Hermes Hermes.

The small star has introduced the high-end child service format into the field of children's clothing management. Apart from having children's clothing, it has also extended the fields of reading, education and art.

At the height of the peak, young parents who are willing to spend money on their children are concerned about clothes, housing, travel, education and so on, rather than one aspect.

Zhou Ting believes that there are still many blanks in the high-end parent child industry. Luxury brands have much room in this effort. But compared to products, service brands are more likely to make derivatives, and luxury products are hard to get through the industrial chain based on product services.

This is also an important reason for the "good cheer" in the field of luxury children's clothing.


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