PEAK Star Strategy Upgrade Layout NBA Expand Overseas Market

In September 7th, PEAK, a sports brand from Quanzhou, Fujian, announced that NBA Rockets star Howard officially signed PEAK to become a member of the company's NBA star base camp.

The contract also officially declared the end of Howard and Adidas's contract.

Howard is the third All-Star player of PEAK company after Jason Kidd and Tony Parker.

In July this year, Tony Parker participated in the activities of PEAK Star China in Beijing and every year.

The key program of signing NBA stars in different cities in China is to launch a limited number of color matching sneakers, which are co operated by PEAK and Tmall.

The signing of the contract with Howard, PEAK also launched three alternative signatures sneakers, two of which are from the Beijing R & D center and the US design center, third of which are produced by the fans after presenting the design ideas to PEAK, and the company will decide the final appearance of the "Howard generation" sneakers according to the online voting and the Howard team's opinions.

Xu Zhihua, PEAK sports CEO, said: "PEAK will build the most internationalized, professional and most popular sports brand and basketball equipment with the two most internationalized and most popular basketball stars Howard and Tony Parker of NBA, and strive to become the top three basketball equipment brand in the world at an early date."

In order to help basketball companies to create an international image, NBA has been keeping up with the company for a long time.

In 2007, PEAK, as an official market partner with NBA China, began a 7 year cooperation, when NBA China CEO Tim Chen told the media that PEAK was more willing to continue to invest in the basketball market than Lining.

Back in 2005, the billboard with PEAK Logo appeared at the Houston TOYOTA center, the first Chinese brand to appear in the NBA arena, which was unfamiliar to Rocket fans at that time.

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After the 2014 partnership with NBA was taken away by Anta, PEAK launched the "star strategy", that is, by signing NBA star players and top events.

This year, PEAK has officially signed NBA's first star Battier since last nine years.

As of the first half of June 30th this year, PEAK reported that the company achieved operating income of 1 billion 380 million yuan, up 6.9% compared to the same period in 2014, and the net profit margin rose to 12.7% from 9.4% in the same period in 2014, of which footwear revenue was 597 million yuan, an increase of 16.4% over the same period last year, the highest in three categories including clothing and accessories, and footwear business accounted for the total.

It also increased by 3.5 percentage points from the same period last year.

In the first tier cities, Nike and Adidas, which dominate the most popular resources in NBA, are grabbing consumers from the age of 15-19.

PEAK hopes to help young fans in the two or three tier cities by selling NBA stars and sponsoring international events.

In PEAK Tmall flagship store, the highest price basketball shoes are 559 yuan, which is a red Parke series All-Star special limited edition, while the price of the Parke lightning generation is 309 yuan.

Xu Zhihua, PEAK sports CEO, said that this year's stars China's visit to cities such as Shaoxing, Wenzhou, Wuhan, Xiangyang and other cities are better places for sales.

These cities have faster economic growth and less competition than the first tier cities. This is why PEAK's most retail stores are open to two or three tier cities.

After the meeting, Howard will also travel to Beijing, Shenyang, Nanchang and PEAK headquarters in Quanzhou within a week.