Wechat Payment Is The Starting Point Of Clothing O2O.

Today, WeChat has announced a further cooperation with UNIQLO to further explore the digital service experience of garment enterprises, and advocate the concept of "fashion and wisdom", and innovate the benchmark of clothing O2O, after WeChat's payment has been connected to UNIQLO stores.

At present, about 350 UNIQLO stores nationwide have access to WeChat payment.

The user only needs to sweep the bar code or two-dimensional code in WeChat's "swipe card", and it can complete the bill in just a few seconds, which greatly simplifies the links such as payment change, credit card signing, etc.

With the continuous development of mobile Internet, the garment industry has begun to pform to O2O. However, problems such as difficulty in integration on line and online, unwillingness of entity stores, and difficult activation of online members are difficult to solve, and can not provide consumers with a smooth mobile consumer experience, which has become the "bottleneck" of many garment industry pformation.

The WeChat payment access to UNIQLO will be based on WeChat payment +

The system, while retaining customers at the same time, accurately positioning the target fans group, using WeChat's active social attributes, expanding shared and socialized market and electricity supplier experience, and further improving the customer service experience, precise marketing, and establishing industry benchmarks to lead the garment industry to upgrade business models in a mobile, data and social way.

With WeChat payment officially launched in the UNIQLO market, the two sides launched a series of "red green" big crash promotions.

With the help of WeChat's social sharing gene, combined with the brand concept of UNIQLO fashion and wisdom, we will create a new way to socialize cross border marketing, and enable users to participate deeply.

During the period from October 23rd to November 8th, consumers in UNIQLO participated in the activity of using WeChat payment card function to consume any amount, so that 100% could enjoy a random reduction, with a maximum exemption of 200 yuan.

In addition, from October 23rd to October 29th, consumers can also participate in activities online to collect vouchers of different amounts, and can pay WeChat payment in the stores from October 30th to November 8th to deduct the amount of consumption.

It is reported that in the future

Other surprise activities may be launched, including WeChat card vouchers, even Wi-Fi, shake and other social experience, and further integrate with the offline resources of UNIQLO to create a service experience of store integration.

except

Outside, HOTWIND hot air, Giordano and other fashion brands have also been connected to WeChat payment to start accelerating O2O pformation. Follow up, Daphne, Anta, Hongxing Erke, western region, ZARA will also be connected, WeChat payment online apparel industry coverage will expand significantly.

Take HOTWIND hot air as an example. Since the payment of WeChat on line in June, the proportion of WeChat's payment in HOTWIND hot store has been increasing.

The subsequent 8 yuan reduction made WeChat's share of payments significantly higher.

At present, the number of HOTWIND hot air daily WeChat payment pactions has reached 4000 strokes. The number of WeChat card members has reached 2 million, and the average daily fan growth is close to 5000. The weekly average micro fans are bound with 140 thousand members, and the data are steadily rising.

The clothing industry is paying through WeChat to accelerate the O2O layout to break through the bottleneck of pformation.