The Virtual Reality Experience Has Moved To The Store.

Virtual reality technology (hereinafter referred to as VR) has been widely used in the game industry as a booming technology in recent years.

Now, this technology is beginning to be popular among retail giants: the US fashion brand Tommy Hilfiger is following the latest technology craze, announcing the launch of the VR experience at the 5th Avenue store in New York, allowing customers to enjoy the 360 degree panoramic view of the 2015 Tommy Hilfiger autumn fashion show.

Tommy Hilfiger chose to cooperate with Holland VR R & D team WeMakeVR to launch the experience (the company has worked with IBM and London Symphony Orchestra to develop VR devices and Applications).

The Experiencers use Samsung (Samsung) GearVR equipment in the store as if they were in the front row of the Manhattan 's Park Avenue Armory' Stadium in Manhattan Park Avenue in February 16, 2015. They really feel the other audience sitting around. VR equipment will automatically adjust the best view to show the model's T stage.

It is reported that the VR experience of Tommy Hilfiger is in London.

It has been launched simultaneously and will soon be promoted in major stores around the world (including Selfridges, Paris, Milan, Amsterdam, Dusseldorf, Florence, Zurich and London department store).

Tommy Hilfiger is just one of many fashion brands that use new digital technology.

In 2014, Topshop showed the autumn fashion show for consumers in the shop window.

In September this year, Rebecca Minkoff stores sold Google Cardboard's VR glasses to facilitate customers to enjoy the autumn fashion show.

In September, French luxury goods giant LVMH dug Apple Corp executives Ian Rogers to promote the digital process.

Tommy Hilfiger refused to disclose

The specific cost, but CEO Daniel Grieder believes that this investment will be very rewarding.

The company's move is aimed at promoting sales through new technologies. This is seen from the pendulum cabinet: VR glasses are placed on the edge of the brand 2015 autumn football theme series new products, so as to facilitate the direct purchase of favorite products after the end of the consumer experience.

It's hard for ordinary customers to have a chance to go straight to the performance of the show. Such a visual experience must be more attractive than boring the clothes on the clothes rack.

Designer

In an interview, he said, "we use VR technology to move a unique fashion show to a retail store. Customers can immerse themselves in the real world and really appreciate the dynamic beauty of clothing.

This is much more interesting and persuasive than traditional shopping methods. "