Innovative Design Is More Prominent In Home Textile Products.

According to the National Bureau of statistics, in the first 4 years of 12th Five-Year, the main business income of textile enterprises above designated size increased by 11.77% annually, the total profit grew by 79.48%, the average annual growth was 15.75%, and the completion of investment was 67 billion 559 million yuan, an increase of 176.59% over 2010, with an average annual growth of 28.96%.

The scale advantages of the backbone enterprises in the home textile industry further emerged. In 2014 alone, the total business income of the 5 enterprises listed on A shares exceeded 14 billion yuan.

The home textile industry has achieved stable and healthy development as a whole.

The industrial layout has been improving, the channel innovation has been diversified, the brand construction has been progressing smoothly, the personnel training has achieved success, the technological innovation, the design research and development have been greatly improved, the industry standard has been constantly improved, the internationalization level has been enhanced, and the function of the exhibition platform has been enhanced significantly.

He said: "the gratifying achievements during the '12th Five-Year" are closely related to the structural adjustment of the industry.

Over the past few years, the home textile industry has gone through a complicated and difficult period.

In the early 12th Five-Year, during the "11th Five-Year" period of rapid growth inertia, the whole industry maintained a relatively high speed of development. In 2012, the economic situation at home and abroad became complex and the cost of production factors climbed.

The home textile association has also set up the Specialized Committee, a Chinese home textile industry association, and has worked with the circulation branch of the China Textile Association. It has continuously organized the three China Gold textile award selection program, and has selected a number of outstanding representatives in the field of home textile marketing.

In addition, the home textile association held the "China Home Textile Marketing Forum" for two consecutive years. It invited the responsible persons of the well-known e-commerce platform home textile department and the excellent representatives of the traditional channels to share their wisdom and experience, so as to explore new ways for enterprises to better adapt to the changing needs of the consumer market.

At the same time, home textile products business is also growing rapidly from scratch, domestic enterprises have "electric shock" to achieve the marketing market "bend overtaking".

In recent years, the online sales situation of the enterprise has been booming, and the brand strength has gradually grown. It has not only created a new home textile miracle, but also brought more business opportunities to the layout and effective integration of the home textile brand.

In 2014, the total business volume of home textile industry reached 82 billion 900 million yuan. In 2015, Tmall's "double 11" Shopping Festival, the total sales volume of Luo Lai, mercury and fuanna reached 181 million yuan, 158 million yuan, and 128 million yuan respectively.

Yang Zhaohua stressed that with the changing consumption mode, traditional consumption channels are facing more challenges.

Good products also need channels to complete the two pformation, products sold.

It can be a commodity, otherwise it's stock.

Therefore, the industry continues to innovate channels, and actively cooperate with the relevant industries, circulation channels tend to be diversified.

The home textile industry continues to integrate and expand in the channels, and emerging new forms of lifestyle such as fashion living hall and large household.

For example, the blue silk feather tries to integrate the development of O2O online and offline channels, and rolls Lai upgraded to "home".

"To" big home "pformation, fuanna proposed" small IKEA "development mode.