How Many Wonderful Stories Did You Deduce From The Wholesale Clothing Market In 2015?

Looking back to the 2015 year, the garment industry is also going upside down, twists and turns, but without losing its bright future.

And derived from the clothing industry.

The industry also produced many wonderful stories in 2015.

With the penetration of e-commerce in recent years, clothing wholesale platforms such as pre shop and post factory have sprung up.

At the same time, with the rising rents and the recognition of the terminal stores to the brand, the apparel wholesale market has also changed the overall pattern of the wholesale apparel industry.

Then, what changes have been made in the wholesale clothing industry in 2015? Here, the author summarizes the key words of 2015 of the major wholesale clothing industry, and collate them for reference.

First, the rise of e-commerce platform

In the past year, we have to admit the impact of e-commerce on the apparel industry.

Whether it is clothing retail platform, or clothing wholesale platform, mushroomed as a rapid development.

Take the Polytron Technologies Inc around Zhejiang as an example. Before and after the technology, the clothing wholesale business platform is the carrier of operation.

In a short span of five years, it is highly efficient to integrate production and marketing chain with information technology, so as to promote enterprises to improve their experience management efficiency. With the operation idea of "platform shortening production and marketing chain, business integration and purchase and sale", according to the mode of "online operation + offline service", it is undoubtedly the most direct interpretation of the wholesale clothing platform of the former shop.

In 2014, the fourth years after the development of the former shop, it was awarded the title of high and new technology enterprise, and became the pioneer of garment wholesale industry.

With the help of the Internet,

Two, the backlog of stocks

Since 2015, the consumption demand of domestic apparel in the apparel industry is still in the doldrums, and clothing inventory is still high.

The reasons for the formation of clothing inventory are analyzed, including the blind production of garment manufacturers, the default of foreign trade orders and the special factors such as season, popularity and geographical location.

According to relevant reports, since the Internet entered the wholesale clothing industry, the clothing wholesale industry to inventory effect is remarkable, the industry as a whole has established sales inflection point, online channel growth is rapid, 2016 clothing consumption is expected to grow steadily.

The reason for this is that "Internet + clothing wholesale" not only shortens the distance between manufacturers and businesses, but also makes clothing supply and demand information more efficient and effective.

Take the above shop front factory platform as an example, it has built a fast response and efficient fashion wholesale mode of flexible supply chain. It always pays attention to the market dynamics of clothing, and avoids the backlog of inventory under the premise of guaranteeing the wholesale sale rate of garments.

Three, brand investment fever

With the expansion of consumer groups, the improvement of people's consumption consciousness and the awakening of brand awareness among the major garment manufacturers, garment manufacturers gradually come out of the price mire and create high-end brand image.

Take the many garment factories that are located in the shop behind the factory as an example.

In order to gather quality businesses and create brand effect, the former shop has held two large-scale brand investment promotion sessions in 2015, including "T stage show" and "offline negotiation and exchange".

To seize the market heights with brands.

In the past, the factory successfully held the two brand investment fair. The clothing manufacturers, the terminal clothing shops responded enthusiastically to the investment promotion, and the industry's enthusiasm for brand investment promotion. Brand investment promotion is undoubtedly another fast way to activate the wholesale clothing sales.

Brand promotion will become a booster for garment manufacturers to create their own brands.

The future clothing wholesale industry is even more changeable and still has a long way to go.

In summing up the wholesale clothing industry in 2015, we also hope to find some tracks of clothing wholesale, so that we can have some thoughts and improvements on the coming 2016 and future garment wholesale industry.