How Can We Create High-Quality Brands Recognized By The Market?

When Chinese consumers crazily "sea wash", when online consumption continues to surge, China clothing Enterprises are facing unprecedented pressure of transformation. How can we shape the quality brand recognized by the market? Enterprises are standing at the crossroads of transformation. The more critical time is, the easier it is to generate speculation and awakening. Clothing people also begin to realize the power of brands, and feel that any external mode can not be shaken - the importance of products and services.

Some economists predict that 2015-2017 years will be the most difficult winter for China's economy. "There is no place to make money," the street peddler also had a deep sigh. China's economic situation and market are also bleak.

Striking and predicament are the best criteria for testing the vitality of an enterprise's core. Time goes on and people look ahead. But if you want to take a good road, you might as well go back and see that gains and losses in the past often have more important reference value for the future. Chinese clothing in "China Brand Forum" brand Forum brand In the past, what did entrepreneurs think of the past 2015?

Xia Guoxin, chairman of Ge Li Si: great changes have taken place in a short span of three years. The advent of mobile Internet has a great impact on the development of enterprise organization.

Miao Hongbing, chairman of white-collar brand: 2015, the most obvious two points: first, the way of brand promotion has undergone revolutionary changes. This kind of promotion is all the time, unrestricted, the whole world can participate in the interaction with the direct seeding; two is the transformation. fashion Slowly become a necessity for people's lives, no longer unreachable and unattainable.

Zhou Shaoxiong, chairman of the seven wolves brand: the most important thing in 2015 is the restructuring of the company, making it suitable for the Internet and suitable for the development of young people. Second is the promotion of "wolf culture" and "Wolf Totem" series.

Zhuo ya Luo Yonghui: now the competition is slow progress is retrogression. When the economic situation is not good, some people say that the market is becoming smaller and the demand of customers has slowed down. In fact, the market is constantly improving, and the needs of customers are constantly changing. How can we grasp or open up the tricks of our products to customers?

Fang Jianhua, founder of emann brand: online retail development has reached a steady growth stage. A brand needs to be very focused both online and offline. We can try to really connect the online and offline and reduce the traditional channels.

Zhang Tao, President of the Pathfinder sports department, there are two obvious trends now. One is that in a large number of industries, there are more and more serious vertical operators, which are very subdivided to satisfy people's needs. The other is that all industrial boundaries are blurred, and there is a great convergence between industries. Consumer demand is also unprecedented.

Zhou Sheng, chairman of Yi Hui Hui: I think China's economic slowdown has become a normal form in the past few years. The appearance is overcapacity, but the content of science and technology is not so high. In fact, we mostly want to have a basic quality life.

Zhang Liangyi, chairman of the small pig Ban Na: the second child policy will break out after 2017, so I think the future baby clothing should also be a big market. Therefore, customer demand and market will not shrink.

Ding Wujie, chairman of Zhuo Shang brand: the biggest feeling of 2015 is: actually, we did not dig the real needs of consumers. The supply side reform is actually upgrading consumption, products and services, which should be unique and bring him pleasure.

Karosi general manager Han Zhiqiang: today's consumers are becoming more and more professional and need for scenes. His consumption demand has changed, which is related to the change of his living standard and cultural accomplishment. This kind of stress is just a manifestation of the quality of life.