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The Second International Footwear Retail Forum Was Held At Hongkong International Convention And Exhibition Center.

2016/4/13 16:41:00 46

FootwearLeatherShoe Materials

March 31, 2016, the second international

footwear industry

The retail Forum (GFRC) is held at Hongkong International Convention and Exhibition Center.

A large number of experts from relevant fields of the global footwear industry attended and shared views with nearly 100 participants.

China

Leatherwear

The association is the sponsor of this event, China Leather Association footwear industry /

Shoe material

The chairman of the special committee, Lu Hua, was invited to attend the meeting and participated in the interaction between TPP and footwear consumption.

China is not a member of TPP, and the completion of TPP will inevitably have an inevitable impact on China's footwear exports, especially for the footwear trade exported to the United States, Canada, Mexico and Japan.

TPP national market is an important market for global footwear consumption. It is also an important footwear importing area. At present, it accounts for about 40% of China's footwear exports. With the continuous promotion of TPP, China's footwear industry is facing increasingly fierce competition. Taking the US market as an example, the market share of Chinese shoes reached the lowest level in more than 10 years last year, while the share of TPP countries, such as Vietnam, has continued to rise rapidly, and some enterprises have gradually shifted from the mainland to Southeast Asia.

Among the TPP12 members, 8 have signed the FTA with China, and China is negotiating with other member states for more forms of FTA. I believe that more countries will further facilitate bilateral or multilateral trade with China in various ways, which is good for China's footwear exports.

The impact of TPP on China's domestic consumer market is also the concern of the general assembly.

China's footwear domestic market has large capacity and great potential, and shoe sales are close to 4 billion pairs each year.

As China's footwear imports mainly come from ASEAN's Vietnam, Indonesia and European Italy, the three sources account for more than 70% of the total imports, while the former two countries are members of the China ASEAN Free Trade Area. China's import from ASEAN footwear has been fully zero tariff. Italy is a non TPP member. Because of this, the complete completion of TPP is expected to have a direct impact on the import of footwear in the near future.

However, in the medium to long term, if TPP has a greater impact on China's exports, it will have a certain impact on domestic employment in a certain period, thereby affecting the level of consumer income, and thus affecting the overall level of consumption.

After years of rapid growth, because of the large base number, and the current international and domestic economic growth is weak, China's current footwear consumption growth slightly declined, but still maintained a certain amount of growth, China is still the world's largest footwear consumer market, still the world's brand attention and force to excavate the market, at the same time, domestic brands are rapidly rising.

In the second half of last year, the RMB exchange rate depreciated rapidly, and the general assembly was also concerned about the impact of the RMB exchange rate issue on China's footwear market.

The devaluation of the RMB has a direct effect on direct exports. However, due to the strength of the US dollar, the depreciation rate of the neighboring countries is far greater than that of China. In fact, China's exchange rate is "appreciating", and the export competitiveness of China's footwear products has not improved significantly.

For imports, the depreciation of the exchange rate has raised the actual price of imports to a certain extent. As China began to substantially reduce import tariffs on some footwear in the second half of last year, the two balances were offset, and the depreciation of the exchange rate had little effect on import prices.

In fact, the current RMB exchange rate is basically stable and is expected to remain relatively stable in the near future.

The participants also discussed with Chinese leather association representatives how the foreign brands entered the Chinese market and the expected reduction of import tariffs on Chinese footwear.

In addition to TPP related topics, the conference also conducted a thematic discussion on consumer trends and online sales in the new millennium.

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