Chanel Mainland Sales Double-Digit Growth Strength Can Not Be Underestimated.

French classic luxury brand Chanel announced on Monday that it won the first battle in the battle to curb the gray parallel market.

Despite the weak demand for luxury goods in the big environment, sales of brands in the Chinese market have increased.

Last year, Chanel narrowed the price gap between the US European market and the Asian market, effectively preventing second-hand pactions in the parallel gray market, including all kinds of purchases, Reuters reported.

Bruno Pavlovsky, President of fashion department, said that the price reduction measures had severely hit the gray parallel market, which resulted in double-digit growth in boutique sales in mainland China.

The Chanel team introduced the external lawyers' group to supervise the two tier market.

Despite restraining the growth of parallel markets, Chanel is still not optimistic about this year's prospects.

The company forecast that sales growth will slow this year, but will not disclose specific data.

Chanel in the United States, Britain, Russia, etc.

Sales in Asia and China, Japan and South Korea are stable.

Chinese and Russians have fewer overseas purchases, but the chances of buying luxury goods in China are high.

Therefore, Pavlosky believes that although Chanel growth is slowing down, the trend is not obvious.

It is reported that Chanel just held the latest Cruise collection exhibition in Havana, Cuba on Tuesday, which is also the first large-scale fashion show held since the Cuban revolution in 1959.

Chanel is now in the world.

Less than 200, Pavlosky revealed that brands will not open stores in Cuba in a short time.

In the past few months, terrorist attacks, slow economic growth and low oil prices have greatly weakened the purchasing power of buyers from Russia and the Middle East. The global tourism market has been hit hard, and the demand for luxury goods has dropped sharply.

Pavlosky said that the decline of the rouble led to a decline in the number of Russian tourists, and Brazil's economic recession depressed demand.

In April, LVMH, the world's largest luxury group, released its first quarter data. Sales of fashion and leather goods were flat; the first quarter sales growth of Herm luxury s group of France luxury goods group slowed down.