Tencent Invested $30 Million To Invest In Bigbang, The Main Company In Korea.

Uncle bird,

To some extent, it has become a "Tencent Department" entertainer.

In May 27th, the Korean YG entertainment company, which owns the two artists, announced that it had obtained investment from Tencent and the age of microfin. Tencent invested $30 million, while the shadow era invested 5500 million dollars. The two companies have gained more than 12% equity and become the third and fourth largest shareholder of YG entertainment.

In addition, the reporter also learned from the era of micro film that the age of shadow is being discussed with YG entertainment company to establish a joint venture company.

YG is currently the second largest entertainment company in South Korea and has a good momentum of development.

The total revenue in 2015 reached 193 billion 100 million won (about 1 billion 81 million yuan), and net profit was 239 billion won (about 133 million yuan), an increase of more than 30% and 23% respectively over 2014.

The cooperation between Tencent and YG entertainment company can be traced back to December 2014.

At that time, the two companies signed a strategic cooperation agreement, and Tencent became the exclusive copyright and copyright general agent of YG music entertainment company in China.

That means listening to the songs of YG's artists can only be heard on QQ music and other platforms authorized by Tencent.

So far, in the past year and a half, the most in-depth cooperation between YG entertainment and QQ music has been the publication of the four digital albums of Big Bang, M, A, D and E.

According to QQ music.

The total sales volume of these four digital albums is close to 5 million, with a total revenue of 25 million yuan.

However, the sale of digital albums to China is obviously not enough to satisfy YG entertainment companies. They have greater ambitions for the Chinese market.

In the 1 month of this year, they began recruiting, marketing managers, executive agents and publicity specialists in China.

From the work related to these posts, we can guess that YG entertainment will soon develop its advertising endorsement, derivative development, concert and business performance in the Chinese market.

Under such circumstances, it is naturally a better choice to find a Chinese partner.

In addition to being a streaming player, QQ music is starting its own live performance.

In addition, another investor in the age of microphotography is also engaged in the sales of ticketing.

They can use their platform to help YG entertainment company promote related concerts.

YG entertainment will be able to get a lot of help from the Tencent and the age of film.

For Tencent and the age of microphotography, investing in YG entertainment companies can also help them gain more benefits in cooperation with Korean entertainment companies.

Earlier, from a person who was involved in the performing arts, he learned that in the process of a concert, the Korean entertainment company would ask for a very high proportion of the accounts, plus the high demand of the Korean side for the performance, resulting in the high cost of production, so the Chinese generally could not earn much money.

After investing in YG entertainment,

And the era of microphotography can be more deeply involved in performance projects, instead of becoming a performance executive who only makes money and does not make money.

Apart from the performance, there is more room for imagination in this cooperation. The YG entertainment company's idol training process and the mode of packaging idols are worth learning for Chinese entertainment industry.

This is probably the most valuable thing of YG entertainment company.