Anyang Builds Leading Enterprises In Textile And Garment Industry

"The industrial foundation is very good, local.

There are more than 4000, the textile and garment production capacity is very strong.

At the same time, the three textile industrial clusters in Anyang, Tangyin and Neihuang are relatively concentrated, which is conducive to the development of merchants.

Talking about the current situation of textile and garment industry in Anyang,

Li Yanling, the president of the association, was pleased.

With the good foundation of textile industry and the support of the government, can the ten companies be regarded as the new starting point for the development of Anyang textile industry towards high-end, characteristic and branding? What is the next step for the booming Anyang textile and garment industry?

There are clusters in Anyang, and lack of faucets.

Mention of the underwear produced by Pak Zhuang is unknown to Anyang citizens, but few people can answer it if they ask which brand is the most famous.

Since the 90s of last century, Bai Zhuang has become an important underwear production base.

With the completion and development of the industrial cluster area, Anyang Bai Zhuang

Industrial parks are large and small.

There are more than 300 enterprises.

But unfortunately, there are few brands that can really get the reputation.

The person in charge of Bai Zhuang Industrial Park pointed out to one of the exhibits that the product positioning of Bai Zhuang itself is the middle and low end.

Such a children's clothing is very beautiful, but the price is only ten yuan, and the profit is very thin.

He said that many enterprises and factories mostly come from workshop processing and development, and sales mode is mainly wholesale, and B2B mode is also on the electronic business platform.

Therefore, after many years of development, the size and output value of the park are not small, but few famous brands are known.

This phenomenon also exists in other industrial parks.

There are many brands of underwear manufacturers in Anyang, especially in recent years, specializing in children's knitted apparel. Many industrial clusters have been formed, but like "Tong Tai" and "English style", there are not many high-end brands in China.

Speaking of brand, Peng Yu, director of the production of Tangyin Chun Yang Garments Co., Ltd., said helplessly, Anyang is currently in the market.

Still the main products are middle and low grade products. The characteristics of the industry are scattered and full, small and numerous, lack of representative leading enterprises and big brands, and the booth is very large, but the whole industry lacks systematic planning.

It is understood that at present, registered in Anyang.

There are more than 4000 garment enterprises, 3576 self owned brand enterprises, including 1758 garment processing brands, such as fishing cats, bean beans, Jingdang paradise, Huayu, Huayang and so on. There are more than 300 famous brands.

However, as Peng Yu said, most of the "Anyang made" are middle and low end routes, basically in the two or three tier cities and wholesale markets in the south.

Enterprises have strength and lack of ideas.

At present, Anyang

The industry has occupied a certain market share in the whole country, has a fixed consumer group, and its development tends to be stable.

However, with the development of branding, differentiation and diversification of the domestic consumer market, the competition pattern of the garment market is also undergoing great changes.

Whether the running mode of Anyang knitted apparel industry has been able to adapt to the current cruel competition has become the most concerned and headache problem of many business owners.

Jingdun paradise is an infant clothing brand extended by Pengcheng knitting underwear factory of Anyang county.

In recent years, the company has always been in the front end of the industry by virtue of its rich professional experience and advanced equipment.

But when it comes to the future direction of development of the company, Zhang Anshun, chairman of the company, is puzzled.

"Most enterprises like us are" stuffy head "development until they encounter bottlenecks, one of which is the lack of brand awareness.

Zhang Anshun said.

They are all "small workshops", but now they are "small workshops" becoming "big workshops". Besides, the government does not have a strict standard for industry, so we can only go forward with hardship, as long as there is profit.

Brand building requires early investment and corresponding risks.

But the current situation is that many enterprises simply don't realize or ignore it.

Li Liuchang, Secretary General of Anyang Textile Association, said, "many business owners believe that as long as money is profitable, everyone is happy.

As for the future development of enterprises, there is no clear idea and plan.

It is perhaps a stumbling block for the upgrading of Anyang's textile and garment industry that we should focus our energies on pursuing immediate interests and satisfying the "small profits but quick turnover" and ignoring the cultivation and promotion of brands.

Industry should start again and become stronger.

At this exhibition, "angling cat" ranks the ten largest in Anyang.

In the first place, the exhibition area is very unique, and the user's Handbook and handbag are also unique.

The exhibition area displays the "Angie noir" baby clothing brand clothing.

The company's general manager, Ms. Luo, said that "Angelo noir" is a newly launched brand of the company. It mainly targeted at the middle and high-end consumer groups of 0-3 year old children. The marketing mode is mainly based on franchised stores. The company hopes to take this opportunity to penetrate the brand into the first tier cities in the country and enter the new generation of family members who advocate quality life.

On the one hand, we must refine our own characteristics, find out what we can do and what we can do; on the other hand, we must also be able to see the direction of infant knitted apparel development and integrate new ideas and technologies into our own business.

When it comes to brand building, Ms Luo knows a lot about it.

As one of the leaders of Anyang textile and garment industry, angling cat has broken its arm like a warrior many years ago. It resolutely cuts off the profitable wholesale business. It focuses on brand packaging and brand cultivation and promotion. Not only the annual sales performance is over 100 million, but also the brand awareness is rising rapidly.

"Bosses must change their minds and push themselves out.

Only if the boss's brand awareness is strengthened, can the brand of the company start.

With the support of brands, the added value of products can be improved, so that enterprises can get away from the low and middle status quo and achieve leaps. "

For Anyang

Ms. Luo has her own views on the future trend of the industry.

How to break through Anyang

The bottleneck of industrial development is the rebirth of "Anyang made" Nirvana. Li Li Chang believes that brand upgrading is crucial.

Specific to the present is to step up the improvement of the industrial chain, strengthen strategic cooperation and brand building, enhance core competitiveness, select a group of competitive brand and market influence independent brand enterprises to focus on cultivating, and strive to form a common brand, strong regional brand and domestic well-known brand structure, and promote Anyang.

The industry is developing healthily and rapidly.