Dragon Technology: Small Embroidery Machine Aiming At Big Market

Shenzhen Shan long Technology Co., Ltd. is a company based on

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The high-tech enterprises, which are mainly controlled by electrical equipment, say simply, the exquisite embroidery design on clothing is to use computer control system.

In the words of chairman Li Yaobin, decorating everything beautiful is the pursuit of their enterprises.

Widening the new "robot" as the main item

At the beginning of the company's establishment, embroidery CNC equipment has been the main product.

Product standards and quality have been recognized by more and more customers. Shan long technology is in the second place in embroidery machine industry.

Besides selling in various provinces of China, the products of Shan long technology are also exported to Southeast Asia and other places.

When we first started business, the assets of Shan long technology were about 1000000 yuan. Up to now, it is 100 million. From the establishment of the company to the present, more than ten patents have been applied, and more than 100 proprietary technology.

In 2014, complacent Li Yaobin realized that businesses needed to change: making robots.

Embroidery equipment sells well and has market support. Why do we need to build robots that are not familiar with it? Li Yaobin introduced that he really felt the needs of customers.

The cost of using embroidery machines is very high, and some washing works are pungent and dirty. No one has done it for a month, and now the recruitment of workers in the Pearl River Delta is becoming more and more difficult.

And a robot can replace seven people, which is also consistent with the market.

"Again, we have computer control technology, have the foundation of the drive, these two are the core technology of the robot."

So Li Yaobin decided to start the robot project immediately.

It has only been more than a year since the development of robots in 2014.

Their robots are equipped with advanced decelerator and teaching technology. They can teach robots how to work and learn to operate by themselves.

Some clothing and jeans manufacturers have begun to sign contracts with Shan long technology. Li Yaobin thinks that robots who are familiar with the industry will be able to occupy the market in a certain period of time.

In addition, numerical control technology has been blowout development, they also carved wood carving as the breakthrough point, developed jade carving, stone carving and other CNC engraving, and so on, their technology in the domestic first-class level.

It is understood that Shan long technology in the sewing and carving industry has been in the leading position in the domestic industry, for the robot industry, Shan long technology is the latecomer.

But the mountain dragon will rely on the familiar control system to segment the market, start with the application solutions to provide customers with turnkey projects, and gradually penetrate into other industries, adopting the business mode of controlling system sales and robot application solutions to keep pace with each other.

In addition, Shan long technology has independent research and development servo driver, intelligent management software and so on. In the future, it can effectively integrate numerical control system, robot control, intelligent application software and other products, help customers reduce labor cost and robot product cost, and seize market opportunities.

Only by "people" can we make the dragon dance.

In August 18, 2014, Shan long technology moved again. This time, it was settled in the high-tech innovation park located in Baoan District.

On the same day, the company held a grand commencement ceremony. In the words of Li Yaobin, the development of an enterprise is inseparable from the hard work of the staff. This move to a new home is another important moment in the history of enterprise development.

The workers of Shan long technology know that Li Yaobin is a boss who attaches great importance to talents and attaches great importance to training talents.

It is understood that Shan long technology attaches great importance to technological R & D investment, the company's technical personnel accounted for 40% of the proportion, the annual R & D costs more than 5 million.

The company has 67 patents in the sewing industry, and the six axis robot has declared a technology patent. In the future, it will also apply for the appearance patent, the control system patent and so on.

These achievements are naturally the result of talent recognition.

"Talent is very important to enterprises. I let my core team take up the share and make their effort to get the rewards they deserve.

In addition, I set up a team in R & D and marketing. This is not something that a few people can do. Through sincerity, let everyone work together to achieve their dreams. "

Li Yaobin said.

Speaking of corporate culture, Li Yaobin believes that Shan long technology is actually advocating hard work, pragmatism and a solid spirit. Over the years, they have been on the road of "innovation, development, service and cooperation".

He believes that the key to the development of enterprises depends on the dedication of employees.

"Enterprises have gone through a lot of ups and downs from zero start to today, and the spirit of entrepreneurship formed at the core of hard work has always been affecting generations of enterprises, and has been internalized in the hearts of generations of employees of enterprises, and it is also the greatest driving force for our enterprises to move forward."

Li Yaobin introduced the five innovations of the company in management and management: management innovation, technological innovation, marketing innovation, brand innovation, and enterprise culture innovation. At the same time, it formed a good situation of system retention and cultural retention, so as to truly "people-oriented" and promote the rapid development of the company.

Listed as the world's leading sewing machine manufacturer

At 10 a.m. on December 20, 2015, the Shenzhen City Sewing Equipment Industry Association (hereinafter referred to as the deep sewing Association) held its third second general meeting.

Nearly 200 members from the association members gathered together to spend an unforgettable day.

Li Yaobin attended the conference on behalf of his family, and won the title of director unit issued by the deep sewing Association.

On the stage, Li Yaobin shared the growth of Shan long technology with members of the association. He said that in 2000, he began to research and produce embroidery electrical control systems. The company's start-ups entered the market of embroidery electrical control products before they set up the company. They had deep accumulation of technology and accumulation of market resources.

Up to now, we have been involved in many fields such as sewing machine control system, engraving and milling equipment control system, motor drive, robot technology, management software and so on. We are committed to providing a leading industry customization control system for global users, and are the world's leading supplier of machine control system solutions.

At present, the mechanical and electrical control products of embroidery technology in Shan long technology ranks second in the industry, especially in the Southern China area, which occupies a large market share, and the company is also constantly exploring the East China market.

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The title of Shenzhen joint director is one of the industry's affirmations, while Li Yaobin is planning to gain recognition in the capital market.

He said, six or seven years ago, someone asked him to consider listing, but he refused.

"The company's own technology level can be, but at that time, I also feel that there is no listing conditions."

He said that his goal is first three new boards, and then there is a chance to change the version.

Listing has two attractions for him: first, we can let more backbone employees hold shares and work harder for the company's development through the way of share reform, because companies are good, everyone is good; two, we should get a way to finance and standardize the development of enterprises.

The main purpose of the project is to invest in robot projects, in addition to control systems, and ultimately to provide customers with solutions to the extreme.

At present, Shan long technology has five parts: embroidery machine (sewing machine), numerical control system (carving), robot, motor drive (used in many industries, good prospects), software and so on. Embroidery also needs software, software and embroidery machine.

Facing the new development form and competition pattern, they will comprehensively enhance the company's comprehensive ability to adapt to market development, firmly grasp the opportunity and continue to intensify technological innovation, and strive to build the company into the world's leading supplier of electrical control system for sewing equipment, and let the company become a respected computer controlled enterprise.