Fight Hard And Fight Hard? 996 Does Not Make You Great.

There are always various kinds of "redundancy" in the Internet industry: some people have compiled "no more than one thing" to compile a marketing event without bottom line, and finally been denounced by the people as a liar. Entrepreneurship has become unemployment. Some people are "swindling" with the eight poles and can not catch up with the hot spots. Finally, they are thankless, and hard work has become a waste of energy.

Redundant decision making is a blunder. The 58 city decided to implement a 996 member system of work and no extra overtime allowance. The reason given by the high level is that "the company is still struggling and needs to be nervous". If the plation is popular, it means that the company is still suffering from hardship and needs hard work. The form of struggle is "overtime".

The competition in the Internet industry is getting closer and more intense. Every day is a contest of "no progress or retreat". Omission can only be left behind by the market.

However, the premise of making a difference is "useful", but once the "useless action" is carried out, it will bring worse results than "omission".

Assuming that 58 has successfully implemented the "full staff 996", for such a to C trading platform, such a work system can not be much substantive help, for three reasons:

First, users' habits will not change because of your overtime.

Secondly, for the Internet industry with unclear boundaries of work and life, the work of employees can not be quantified simply by time.

Third, simply extending the time and not optimizing the work efficiency, "busy business period" can only be temporary solution.

So we saw that 58 of the employees did not start strained struggle. Instead, they made time to brush micro-blog to CEO. When CEO live broadcast, they had to turn off the comment, not only did they not improve their work efficiency, but also affected the stock price.

58 city is not an example. In this industry, too many entrepreneurs do unnecessary things and add unnecessary trouble to themselves.

More than a month ago, millet brought the crisis because of "superfluous": in order to create a new product, millet let spokesman Liu Shishi shot a group of ads, focusing on their "double lens", "ten nuclear processor" product characteristics, so we saw a very controversial text: "ten nuclear double stem head."

This copybook with no lower limit has made people remember the biggest feature of this product, but also lowered the tonality of millet to below three normal views.

Netizens appreciate copywriting with a sense of humor, which is a major breakthrough point for many small companies.

In fact, they do not need to play these "smart tricks" to prove their wit will play, because they can become "great" one day, or because of the "cost performance" rather than this so-called "false humor", which is the loss of "unnecessary" mentality to bring to oneself the crisis.

This is because many Internet people set the goal of "great" at the very beginning, opening a great company to make a great product, and I want to change the world in a great way. So there are so many "superfluous" things on the Internet to satisfy the great quality of their fantasy: they believe that they will be recognized by people and will be more easily loved by investors, so that they will finally get close to the "great" goal in their hearts.

To become such a "great" entrepreneur, it is necessary to take action and fulfill our resolve with action, but do not do unnecessary things for "greatness".

Although I am exaggerated, when I saw the news of the 58 news, the first thing I came up with in my mind was "one will make a thousand bones," because this decision is actually an unfair expression.

Not a few

I will emphasize my BAT and I hope to use my resume as an endorsement to make my career look great. But personal success does not represent the future of the whole company. The efforts of the whole team are the real judging criteria.

When it comes to entrepreneurship, when it comes to the Internet, people always talk about subversion and always talk about changing the world, as if the Internet Co must be born and great, otherwise the existence will be meaningless.

But to be fair, many times, the world does not need your greatness, nor does it have so many things to wait for you to subvert.

It is also difficult to make ordinary things happen.

Throw away those brave words that change the world and let your ideal come to the ground.

Let the company's turnover increase by 20%, the real data is better than any kind of packing that is chicken blood type; recruit more talents and cultivate the competitiveness of the whole team; change a better office environment and let the team share the bonus of development.

Give employees 15% salaries, so that they can shoulder less pressure and invest more.

Give employees more money to pay, so that they can afford a better house, so that they can be more competitive in the face of peer competition; give employees more reimbursement points to pay the fare, so that they have more time to become great.

These are ordinary little greatness in daily life.

With the accumulation of these small goals, the greatness you aspire to is not far away.

Greatness is not a goal, but this goal can only be accomplished step by step, and there is no possibility of achieving overnight success.

If we break up the great process into several small steps, we may be able to avoid the emergence of redundant decisions.

1, greatness must be one step at a time.

Different stages of development take different strategies. Overestimating their own development situation will make them more and more tired. Underestimating their own development will limit their growth space. This is the most important and basic methodology.

2, identify the easiest goals to achieve.

Do not let yourself aimlessly attempt space, give yourself a clear line, so that even in the development of deviation, also has a clear reference coordinates.

3, understand our limits.

The reality is very cruel, a company, a team sometimes can achieve a goal, because that is the limit, so understand the company's limit is not only responsible for themselves, but also for the team.

Once the company's ability is exceeded, losing control is inevitable.

Before achieving the ultimate greatness, every small goal must be resolved.

Although the term "small target" has recently been said to be rotten, it is the most practical rule for a company to grow up.

Having said so much, Mid Autumn Festival is coming. Operators may work overtime to plan the thematic activities of the Mid Autumn Festival. Product development may catch up with the new version of the Mid Autumn Festival theme. Designers may work overtime to draw up some mid autumn festival poster that can be painted in the circle of friends.

But these are superfluous things for many companies. The meaning of this festival is to eat moon cakes to accompany family members and eliminate the exhaustion from one year to the autumn. Let's set these three days' vacation as our own small goals.