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Wedding Dress Retailer Alfred Angelo Announces Bankruptcy

2017/7/18 11:27:00 93

Wedding DressBrandMarket

According to the world clothing shoes and hats net, recently, some brides in the US are having a very good heart.

Wedding dress

Retailer Alfred Angelo suddenly declared bankruptcy.

The company shut down most of the stores in the United States at a time, and now it has blown the plug on the Internet, because the company has closed the door without warning. Even the employees were forced to pack up their things on the same day, and a large number of consumers who paid the full price and did not get a skirt knew whether there was any refund. They had called the customer service for two days, but no one responded. Now there are only a few words left on the official website, which means that the company has filed for bankruptcy, and all the stores have been turned off.

Alfred Angelo was founded in 1933 by a couple, headquartered in Florida, has more than 60 stores in the United States, and has 1400 retailers worldwide, and it can be found in Canada, Europe, Japan and China.

brand

Wedding dress to meet overseas needs

market

The company also set up a production plant in Zhuhai, China, and sewed about 1000000 pieces of wedding dresses to various parts of the world every year.

The most famous dress of Alfred Angelo Bridal is the fairy tale series of wedding dress they work with Disney. The Dreamgirls in the stories of the little mermaid, Cinderella and snow white have their skirts, and are loved by many brides with fairy tales.

 Alfred Angelo

Snow white theme dress

 Alfred Angelo

Theme dress for sleeping beauty

Compared to the big names like Vera Wang, the price of Alfred Angelo is also relatively close to the people, probably less than 2000 dollars will be able to win one.

According to industry research company The Wedding Report's report, the price of Alfred Angelo is in the middle level of the wedding industry.

But like other wedding companies, Alfred Angelo needs to face the increasing number of start-ups in the wedding dress field, and the new business models such as tuxedo leasing have made it unnecessary to buy wedding dresses, forcing some traditional wedding retailers to press the price down again.

Besides, fewer and fewer people are getting married now, and the "singles" have become a social trend.

In 2014, the proportion of singletons in the United States exceeded 50% for the first time, and the puberty of young people continued to extend. This eased the tide of marriage to a certain extent.

So in the company's bankruptcy application, you can also see the extremely bad operation of Alfred Angelo, with assets of only $50 thousand, but liabilities have exceeded $50 million.

It's just that this operation is too hasty.

On social media, the bride who is going to have a wedding immediately yells that the wedding dress of the Alfred Angelo family has been booked.

 Alfred Angelo
 Alfred Angelo

However, some people seize this opportunity to promote sales, Alfred Angelo's competitors, another inexpensive wedding brand David "s Bridal" immediately said that all customers affected by the Alfred Angelo shop event offer a discount. As long as you have placed the order before the Alfred Angelo shop, you still have not received the goods. With valid receipts, you buy thirty percent off of the wedding dress at David "s" and twenty percent off of the bridesmaid dress.

More interesting reports, please pay attention to the world clothing shoes and hats net.

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