Why Are Beautiful Beholders Attractive? This Group Does Not Only Have A Face Value.

In view of the beauty of beauty group, the beauty of face and the freedom of time, the founder of Yin Chunhua has positioned the beautiful woman as the fashion direction. At present, the beautiful star has started to cover at least 30 thousand high-end middle-class women and has been concerned. The first quarter of the beautiful fashion academy has started. It is shared by the international make-up master Jin Chengyuan, the CCTV China top ten stylist, the best international designer of China Fashion Week, Xiao ran, and the global mobile photography artist Lu Gen.

(beautiful beauty leads members to participate in Shanghai Fashion Week activities)

Beauty service

The beauty tip has basically established a recognition in the hearts of users and members: beautiful beauty can help modern women to have a beautiful fashion and taste from inside and outside, beautiful eyes, interesting, and city to play.

As a new retail platform of high social skills, high visibility, personalization, fashion, original products and services, the beautiful fashion academy is responsible for exporting highly matched content to members and bringing together fashion opinion leaders.

In the future, the beautiful top class will upgrade the beautiful fashion academy in three fashion lines: fashion class, fashion creation and fashion learning.

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[beautiful fashion classroom] comprehensive growth of knowledge, learn how to improve the beauty, from inside to outside to enhance taste.

Ten months to build the pformation from outer to soul.

[beautiful fashion] you will enter the top fashion circle.

The beauty tip will serve the user by establishing a unique label of beauty.

1. The most trusted girlfriends in the three stage of modern women's pformation from external metamorphosis to inner pformation to soul pformation.

2, the cradle of fashion consumption.

3, cultivate the middle class consumer awareness of upgrading soil

(there are different interest subjects, members' activities, member services)

The original intention of the founder is to walk into the users and really do the services that users need.

Now that the community is in vogue, the beauty can be so powerful in just a few months. It is not so simple behind it. Besides the beauty of the operation principle of "content + service + community", founder Yin Chunhua's efforts and thoughts are wonderful.

Because of her female business, Yin Chunhua often thinks about women.

Of the more than 60 shops of his seven international fashion brands, nearly two thousand women visit and purchase products every day.

Yin Chunhua suddenly asked himself, "are these users just to buy their own products?" no, they want to buy a lifestyle, which is a look for fashion and beauty.

Then why do we need to stay with the users only on the goods sold? Why can't we accumulate the more than 20 years' accumulation?

They are all used to satisfy this pursuit of beauty and fashion? What are they more interested in and what aspects of their needs are not well satisfied?

In this way, Jack, the backbone of the marketing department, was dragged away from tea to chat and interviewed in depth. He spent more than a month in almost every day in the cafe.

Through interviews, Yin Chunhua is strongly aware that fashion is bound to become a trend. With people's pursuit of quality of life, consumption is constantly upgrading.

People pay attention to the essence of health and pursue physical youth. In fact, people's pursuit of happiness and happiness needs a kind of inner youth, while fashion is a kind of young people from inside to outside.

Fashion needs to turn all kinds of popular elements and information into itself, so fashion means innovation and vitality. Fashion is also defined as an artistic accomplishment, because people used to pursue brand names.

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All these are inseparable from the future development trend of personalization.

Through interviews, the elder brother also learned that users need to learn more and grow by gaining more participation, experience and service.

For this reason, Yin Chunhua founded the beautiful beauty community, hoping to spread the beauty and fashion to more female users through the beautiful fashion academy, hoping that beautiful beauty will become the most trusted girlfriend in the three stage of modern women's pformation from inside to outside.

The beautiful business model is very clear. We should make socialized marketing around content and services. Besides playing the best and the best fashion resources and services in the world, we can embody the fans' links in the community operation. Some users have risen to the level of the fans in the beautiful self built fans system.

As an ecological organization of fashion elements, it is a beautiful and sharp way to breed new people.

"This may be the scene of the track pformation of enterprises.

At least in the field of cultural industry, the new structure around IP, community and so on is being tried by multiple layers, and new opportunities have arrived, "Yin Chunhua said.