Red Dragonfly Walking On The Road -- The Mission And Pattern Under The New Situation

At present, building national brand and establishing brand confidence of domestic products are not only the direction of struggle for enterprises to enhance their own value and competitiveness, but also a goal of the times.

At the beginning of the new year, it has been known for more than twenty years.

Under the leadership of Qian Jinbo, the leader of the red dragonfly, the red dragonfly has set the vision of building itself into a "healthy and comfortable fast fashion shoe brand brand operator" with the most craftsman spirit, and has launched a new round of deployment for the new development strategy and planning of the enterprise in the new year.

The three mission opens up a new prospect.

In his opening speech on the theme of "walking on the road", Qian Jinbo suggested that under the current situation, red dragonflies must move forward towards a higher goal. They must firmly shoulder three missions: advocating ingenuity, being close to customers and accomplishments.

Nowadays, traditional enterprises are facing the pressing pressure of pformation. They are also facing the source of business opportunities along with the dividend policy of Web4.0 and the "one belt and one road" policy. Retaining a dedicated and cool ingenuity in the changing market competition is the core of the brand gene and brand vitality.

Thanks to the adherence to the concept of "making a good pair of shoes" in the past more than 20 years, red dragonfly has become one of the ranks of A share listed companies, and gradually builds up a multi-dimensional and three-dimensional brand matrix in the environment of consumption upgrading.

Create a lifestyle brand journey.

"Under the blue sky, there is a green pasture."

This is an old saying about Red Dragonfly about marketing.

Qian Jinbo believes that the brand lifeline of the new retail era is based on consumers. The pursuit of customers in the current environment must rely on an efficient and open Internet platform, with technology as the driving force to promote information, resources and talents to cooperate effectively, and build a retail system centered on consumers.

In this process, pformation thinking is the key.

The thinking of the Internet is not confined to the pattern of technology, but more is the concept of openness, equality, sharing and integration.

At present, the relationship between participants in business activities has never been so close and moving.

In this regard, Jin Bo not only stressed the mutual achievement and common progress between managers and teams, enterprises and partners, but also considered whether they could take advantage of their own advantages to push the industry to take a beneficial step in the direction of industrial Internet.

This is a reflection of the Internet thinking.

"We must shoulder the responsibility of achieving the industry, so the Red Dragonfly's brain center must look at some problems from another perspective."

Qian Jinbo said.

He hoped that in the future, we can do well in its own operation, and we can also do well in value service, and do well in the whole industry chain.

The three missions of Red Dragonfly are closely related to each other. They not only reflect their determination to develop and develop, but also feel the sense of responsibility as the leader of the industry. They also reflect Qian Jin Bo Li's vision of national brand entrepreneurs.

A new pattern of initial mind setting

Red dragonfly is "born by love, flying for dreams". This is the starting point of Qian Jinbo's initial heart.

He planned the blueprint for achieving his ideal in the light of the love of culture, people and industry.

Since he created the brand for more than twenty years, he always carries the dream and mission of inheriting Chinese shoes culture and creating famous brands of Chinese products.

Driven by the values of "making money for business is superficial and should be driven by dreams", Qian Jinbo constantly broadens his pattern.

From the development thinking of "brand opening and cultural development", we have established a museum of shoes culture, to abide by craftsmen's spirit and create a beautiful and confident lifestyle brand, and then to think about how to bring red dragonfly to the international market, becoming a business card of Chinese shoes culture. It is Jin Bo's broader brand structure.

From remembering "

It is the old saying that value and employees are wealth. To build a platform for talents, improve the mechanism for partners and fight for life, and then think about building a platform for the service industry on the basis of oneself, this is Qian Jinbo's deeper industry pattern.

The opportunity for rapid development of the times is the responsibility of every enterprise to grasp and utilize it while achieving economic and social benefits.

Under the leadership of Qian Jinbo, the red dragonfly has always been on the way to the industry. Its industry is deep and its vision is profound. In the future, it will make the brand fly higher and farther, and make achievements in the industry celebrities, famous brands and famous enterprises.