Ningbo Nekai: Every Detail Is Full Of Ingenuity.

In September 2017, at the eighteenth China Textile and clothing trade exhibition (Paris) CTAF and Paris international clothing and accessories procurement exhibition APPAREL SOURCING PARIS exhibition, the product promotion of Ningbo's Nhat Kai was impressive.

Zhou Huiming, the founder, describes the original intention of the brand creation and his love for this career, as he compares every work of Nei Kai to his own "baby".

Shortly after the conclusion of the promotion, two top European buyers took the initiative to come and try again and again.

To the workmanship version design, comfort, two customers are very satisfied.

Heard that the price is only half of the European similar products, the two buyers have some heartbeat, plan to take part of the sample clothes in their own channel trial sale for a period of time.

Nikky, Chinese Nei Kai, a Porsche suit custom brand, which was positioned in the clothing industry, was born in 2010.

Zhou Huiming, the founder of the brand, aims to make the best Western-style clothes in China.

This pformation stems from Zhou Huiming's 7 years' experience and experience in foreign trade.

In 2000, Zhou Huiming, who graduated from North America after studying abroad, could have a "iron rice bowl".

He was dissatisfied with the present situation of being too comfortable and went to Singapore and Toronto for further studies.

Because of its cold climate, Canada combined with its own advantages, starting with cashmere fabrics, developing the Canadian cashmere fabric sales market and excavating its "first pot gold" of capital accumulation, becoming the first entrepreneur of University of Toronto.

Founded its own trading company in 2003.

The first generation of garment products was cashmere coats and co operated with the Canadian Centennial brand Cardinal of Canada.

It can be said that the international layout began in Canada.

After the pformation, Nei Kai focuses on the tailored business of suits, cashmere coats and

The proportion of sales is stable at 6:4, of which 90% of the suit is from.

。

After years of development and cultivation, Nei Kai has gained a firm foothold in the United States, and has a stable market share. With its excellent quality and cost-effective, Nikky hand-made suits have successfully entered the high-end market of seven major department stores in the United States.

In the creative team of Nikky handmade suits, there are Chinese technicians who are well versed in the essence of the red gang tailors. There are also experienced designers who grew up in the UK and become famous in Canada, and Zhou Huiming, who has been heavily hired by Zhou Huiming, is widely recognized as the "great master of tailors in the world" by Sr.Franceco (Francesco).

NIKKY abandoned the mechanized production and made "pure handmade Western-style clothes" a highlight.

Nikky insists on adopting the top liner technology, which is superior to the European most high-end men's wear brand.

The strict control of materials, from fabric to accessories, all originates from the top suppliers in Italy.

Every detail of the handmade suit is full of the feeling and refinement of the team.

In 2017,

(Paris)

It has become one of the three landing exhibition projects designated by the Ministry of Commerce as the "independent brand export growth action plan".

"As an old exhibitor of Paris exhibition, Nei Kai held a series of activities such as small salon at the last exhibition. At that time, some merchants approached us on the booth and exhibited the ideal effect."

Zhou Huiming said.

"After a period of exploration, we feel that

There are some differences with the US market. Europe has more cultural background, more hundred years of brand sedimentation and more complete industrial chain.

At the same time, because culture and language are scattered, the market is more diversified.

Therefore, there is a certain difficulty for enterprises to enter the European market, and the experience of the United States can not be applied mechanically.

For this reason, we have made some plans according to the current situation and made some adjustments to the brand.

First of all, we must continue to take part in the China Textile and clothing trade exhibition (Paris) and Paris international fashion and apparel Procurement Exhibition on the basis of the quality platform of the textile and Trade Promotion Association. We will continue to understand and penetrate the needs of European markets and customers on the basis of previous work. "Zhou Huiming said they will also plan to participate in some European countries, such as Germany and Italy.

The exhibition will give a more intuitive and comprehensive understanding of the operation of European brands and the direction of the European market. At the same time, it should consider establishing cooperation with European importers or wholesalers and using existing resources to get through the channels. If the time is ripe, it also envisages a strategic alliance with local retailers and chain operators to enter the retail chain and further open up the industrial chain.