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Give The Thumbs-Up! The Front Page Of "People's Daily" In Keqiao Textile Enterprises Has Created A New World.

2019/8/13 12:25:00 7

People's Daily Keqiao Textile Enterprises

Actively develop the market, Keqiao enterprises create new world

August was a low season for printing and dyeing, but all the production lines were full of horsepower in the textile dyeing and printing workshop in Keqiao District, Shaoxing, Zhejiang. "We are working on a wholesale sale of goods to Tanzania, Kenya, Togo and other places." Pointing to the brightly colored paraffin dyed fabric in the workshop, Yu Shaobo, general manager of Zhejiang Bao textile printing and dyeing Co., Ltd., is quite excited. "This year has been full load production, and the order has been placed three or four months later."

Starting from a spontaneous "riverside cloth Street" in the 80s of last century, Keqiao district now has the textile industry with the largest scale in the country. In recent years, with the further development of the "one belt and one way" construction, a number of textile enterprises in Keqiao have actively expanded new markets and ushered in new opportunities for development.

"In view of the characteristics of African markets, we invested nearly 100 million yuan in technological transformation funds, and developed bimbad dyeing process fabrics. Once the product is listed, it is ordered to be emptied. " "Now, the company's products have been exported to more than 30 countries and regions in Africa," Yu said. In the first half of this year, the export value was about 326 million yuan, an increase of 23.6% over the same period last year.

The Keqiao textile enterprise that tasted the sweetness is far from a treasure spinning company. And the key to successful development of foreign emerging markets is innovation.

Relying on the self-developed intelligent pattern design software system, Shaoxing button textile company can automatically design 200 types of flowers in one hour. Abu, a client from Dubai, United Arab Emirates, picked 38 of them and ordered 220 thousand dollars on the spot. "In the past, the customer brought fabric samples and the company ordered the goods to be delivered." Qian Shuijiang, general manager of cloth Ting company, said, "now, according to the market demand of" one belt and one road ", we can produce thousands of flower types within one day for merchants to choose online.

Also focused on flower design innovation is the Shaoxing Chinese Textile Co., Ltd. In recent two years, Qipao is the most popular commodity in traditional Chinese clothing. The style of Chinese textile this year is mainly based on cheongsam printed fabrics. One of the simulation silk printing is also loved by foreign customers. "Linen cheongsam fabric has been very popular, each flower type is very popular, and some customers have been using it for five or six consecutive years, every month there will be a return order." Duan always told reporters proudly, and put on a popular flower style cheongsam to show us. In addition to product innovation and product quality, customer service is also one of the characteristics of Chinese textile. They not only have thousands of flower types, but also have hundreds of base cloth to meet the different needs of customers.

In addition, Shaoxing Pierre billon Textile Co., Ltd. Li also said: "Keqiao textile development, we must have a company, we must have a brand. Why did the old fabric dealers in 50s and 60s withdraw from the market one after another, because they did not innovate and did not have the chips to compete in the new market environment? He also revealed that the company invested a lot of energy every year to research and develop new products, sent designers to Italy, Hongkong and other places to investigate, so that every month there are new fabrics to market, and become the preferred products in many industries. Not only in the domestic sales situation is ideal, in the "along the way" overseas markets are very popular.

"One belt, one way" market trade Has become a new growth pole of Keqiao's foreign trade.

On weekends, the exhibition hall of Zhejiang fan's Textile Co., Ltd. is coming and going, speaking of all kinds of foreign language customer service personnel busy reception. "Most of the customers come from Indonesia, Vietnam, Turkey and other places, and the" belt and road "market has accounted for more than half of the company's export business. Fu Guangyi, general manager, said, "in the past, we had to fight for resources, fight prices, and fight labor. Now we are fighting new technologies, new ideas and new management. We are equipped with hundreds of customer service personnel to provide "one to one" service for merchants.

Under the good environment, Keqiao China Light Textile City has been actively carrying out the action of "the Silk Road Keqiao is full of the world". It has gathered Keqiao high quality textile enterprises to go deep to the countries along the belt and road, excavate new opportunities for cooperation, explore new development models, and build an efficient and mutually beneficial platform for further promoting bilateral trade exchanges and creating long-term cooperation.

This year, Keqiao district has organized more than 160 enterprises to carry out economic and trade docking activities in Morocco, Egypt, Turkey and five Central Asian countries, and has launched exhibitions in Burma, Pakistan and other countries, butting the European textile and garment market, and opening "Silk Road Keqiao Milan Museum" in Italy Milan. Shen Zhijiang, Secretary of the Keqiao district Party committee, said that he hoped to continuously enhance the cohesive force and influence of Keqiao's textile industry by developing the "one belt and one road" emerging market.

Among them, Hara Chuwen Knitting Co., Ltd., which focuses on lace fabrics, has been actively participating in a series of activities of China Textile City "one belt and one road". With the overseas exhibition group of the global textile net organization, it has gone to Burma, Italy and other countries, and has started docking with local buyers. Lin has expressed his intended intention for this year's Burma exhibition and Philippines exhibition, and hopes to gradually expand the new version of the overseas market with the development of the global textile network.

(part of people's daily, Keqiao daily, global textile network consolidation)