"The Chinese Sweater Capital" Zhejiang Pu Courtyard Silhouette: A Spinning Line Deducts The Fashion Legend.

In 1988, Chen Jiangen, a Pu Yuan people in Tongxiang, Zhejiang, began to work in woolen sweater, carrying a snakes bag and carrying a cell phone. At night, he knocked on the door of the local hotel and bought the Amway sweater for the Northeast merchants who came to buy.

At that time, Pu Yuan sweater started soon and was in the ascendant. But even if the momentum is not bad, no one, including Chen Jiangen, can expect that the Pu Yuan, which does not produce a wool, can jump to become the capital of today's Chinese sweater, and also calls the slogan of "the first town of Chinese fashion".

Over the past 40 years, from the "road market" to the international business center, from the older generation to the famous designers at home and abroad, from the OEM production to the independent design and the regional brand valuation of 3 million 150 thousand yuan, Pu Yuan has leveraged the half of the Chinese sweater production by the force of a town. Today's Puyuan sweater, not only woven the life of every Pu silk, but also carries the dream of quilting the world.

　　 Pu silk hometown "turn around" sweater weaving all

Puyuan Town, which is located in the hinterland of the Yangtze River Delta, has become a "giant town of Jiahe" in the history of "sunrise and thousands of silk". It is the origin of "the first silk" and "Pu silk" in the world.

In modern times, although the silks and satin are fading out of daily life, the people of Pu Yuan still do not lay down the "clothes" of "food, clothing, shelter and transportation". In 1976, the first sweater of Pu Yuan was born. At the same time, with the spring tide of reform and opening up, Pu Yuan's "woolen sweater Road market" spontaneously came into being.

"Pu Yuan town is next to the 320 National Road. At that time, many villagers ran to the roadside to build a booth to sell sweaters, lay a layer of film paper on the ground, or build a door plank with a wide variety of woolen sweaters on it. Drivers crossing the road would stop and have a look." Shen Qifang, mayor of Pu Yuan Town, recalls.

Beginning in the middle of 1980s, the self-employed workers in the production of Pu Yuan sweater were springing up. A group of industrial and commercial traders built a simple sweater trading market with an area of more than 4300 square meters and more than 50 business rooms built beside the 320 National Road.

"When I came back in 2000, the sweater market was also a simple shed, and there was only one noodle shop on the street." Li Haijuan, a 56 year old Taizhou native, recalled when he first came to Pu Yuan. "It never occurred to me that I would settle down here and move my whole family here, with second homes."

Li Haijuan said that after one or two years, the charm of inclusive development of Pu Yuan sweater market attracted her. "When we first came, the clothes on this side were very earthy, which was not as good as that of the north, but they did much more slowly, and the flowers became more and more fashionable. In addition, the government attaches importance to attracting more foreign operators to compete and form a virtuous circle here.

Beginning in 1992, the Tongxiang municipal government took the development and construction of the Pu Yuan sweater market as the main economic growth point for the development of the third industry, invested nearly 100 million yuan of funds, and developed 10 sweater trading areas.

　 "Branding + four seasons" to create a three-dimensional Market

With the establishment of the "home of sweater" in Pu Yuan, the sweater industry of Pu Yuan is thrived. In September 2009, during the peak season of sweater trade, millions of woollen sweaters were sold from Pu Yuan to all parts of the country every day. But at the same time, the sales volume of the sweater is increasing. Meanwhile, Pu Yuan sweater has also encountered many new problems.

Whether it was the early purchase of the retail department to do business, or the first to hire designer from the field, Chen Jiangen was called the "leader" of Pu Yuan. But when everything was going well, there was no brand to let him get beaten.

"When we first started our business together, the three brothers of our family started to take shape, and they registered" Tongxiang Pu Yuan brothers knitting garments Co., Ltd. "in the industrial and commercial bureau. After 1990, the sweaters I made were always hanging on the "brothers" card. But nearly 10 years later, a Shanghai sweater factory that registered the trademark first came to me, so that I could transfer the right of use or stop using it. Chen Jiangen said he was unwilling to hang up the brand for more than 10 years and said that he had withdrawn and withdrew. But the transfer has not been talked about for nearly 3 years.

In 2005, Chen Jiangen, who sold more than 10 years of woolen sweater, finally had his own trademark "thousand sacred Jubilee". "Sweater sweater enterprises on the upper reaches of Pu Yuan are exploring how to be strong and specialized. It's easy to do large-scale business, but it's not so easy to create brand and create famous brand. We all try our best to strive for the next step. Chen Jiangen said.

With the promotion and development of the sweater industry, a large number of famous brands such as the shallow autumn, the Holy Land Europe, the Bai Yi bird, Qian Shengxi and so on emerged in the town of Pu Yuan. In 2013, they were also approved to build the famous brand of the national wool knitting industry to create a demonstration area.

At the same time, because the sweater is a product of autumn and winter, there is a clear season. In order to solve this problem, the local government proposes that the industry change from the single sweater category to the overall clothing and apparel.

"What do you need? We do not only have knitted sweaters, but also have four seasons products. Recently, the "Pu Zhou Fashion Week" series of activities, Jiaxing color Garment Co., Ltd., director of the operation of Jiang Xiaoyu Shenzhen buyers group, full of confidence. She said that the transformation from the sweater to the whole category of clothing made the Pu Yuan sweater more energetic.

According to statistics, in 2018, Pu Yuan realized a turnover of 70 billion yuan in the woolen sweater market and 435 thousand tons in cargo turnover. In March of the same year, Pu Yuan also released the "China Pu Yuan index", and successfully won the eighty-ninth International Wool Textile Conference held in 2020, and the trend of fashion industry was constantly accelerating.

March towards "the first town of Chinese fashion"

"Build" the first town of Chinese fashion "and build" world-class knitting fashion industry cluster ". When asked about the future of Pu Yuan on the 2019 week of the fashion week, Shen Qifang, mayor, is confident.

If a worker wants to do good, he must first use his tools. Shen Qifang said that in order to achieve the goal, Pu Yuan will implement the construction of the fashion smart manufacturing area, the fashion creative headquarters area, the market core area and the ancient town tourist resort area, and promote the integration and development of the market, industry, tourism and culture.

Take the fashion smart industry area as an example, for a long time, sweater production is regarded as a traditional industry, but in Pu Yuan, intelligent manufacturing has broken the inherent impression. At the Zhejiang Tiwei Fashion Co., Ltd. in Pu Yuan, the fully formed computerized flat knitting machine has realized the 3D printing of sweater production. It only needs to wear yarn, and can be integrated into garments, without any stitching stitching marks. It is called "seamless".

With the transformation and upgrading of the industry, Pu Yuan is also constantly enriching its "fashion" label. "In 2019, Pu Yuan will hold 100 fashion events to promote Pu Yuan and build IP of Pu Yuan." Pu courtyard town Party committee secretary Su Weiming said.

As the first ancient town to flow through the Grande Canale, Jiaxing is speeding up the development and construction of ancient towns and promoting the opening of its core tourist area next year. "We must do a good job in the development strategy of" commerce + ancient town "to form an integrated industrial system of" Pu Yuan sweater "and" ancient town leisure ".

It is reported that at present, Pu Yuan town ranks eightieth in the 500 comprehensive strength of Chinese villages and towns, and ranks nineteenth in the 500 strongest investment potential of Chinese villages and towns.

"Pu Yuan square silk, 10000 Li beautiful sky." The splendid past of Pu silk made the history flourishing. Now Puyuan sweater has once again introduced the contemporary legend. Pu Yuan's "tiny place" is agglomerating the power of innovation, constantly expanding the fashion layout, weaving the vitality of a spinning line for a longer time and having a sense of the times.