What Does That Mean? It Is Not Only The Name Of Shoes, It Is Also A Major Turning Point In Nike History.

" forbid to wear "Two words, not only in the shoes ring symbolizes a legend, but also born in 1985, the AJ generation is a brilliant start.

However, for the little white shoes, many people may not really understand. "No wear" shoes The origin of the name.

What does it mean to wear?

"Forbidden to wear" is not only our popular name for this kind of shoes, but today, Miller's Amoy remittance card will explain the thick history behind "no wear".

In 1984, NIKE, who started off with running shoes, tried to enter the basketball shoes market controlled by CONVERSE and ADI. However, no superstar endorsement, no attractive technology, young NIKE seems to be not valued.

NIKE, who had no alternative but to focus on a point guard from North Carolina University, began to play a role when a costly contract was placed in front of Jordan.

Interestingly, when designer Peter Moore personally handed the first AJ to Jordan, the feedback she got was "it's really ugly." After all persuasion, Jordan put on some unique shoes at the time.

At that time, the NBA alliance stipulates that "athletes should not only wear sneakers that are unified with their jerseys, but also match them with other teammates".

Designer Peter Moore designed the first Air Jordan 1 to add black and red, which violated this rule, so the NBA alliance banned Jordan from wearing the AJ1.

At that time, Nike was also real capricious, let Jordan continue to wear AJ1, once again for him to pay the ticket, the more prohibited crossing to wear!!!

This is also the origin of the name "forbidden to wear", and it is also the reason why there is a big X in the heel of "no wearing" shoes.

After that, NBA's fine also rose from $1000 to $5000. NIKE sniffed the smell of money from the union ticket. A word "NBA can't stop you from wearing it" has brought incredible rewards to NIKE.

With Jordan's debut in the league, the four performances and the bold collocation of AJ1 itself, NIKE quickly became a leader in a sports shoe manufacturer with a small sporting background.

The influence of the Air Jordan 1 generation is really unnecessary. In the year 80s of last century, its sales volume has reached an astonishing $130 million.

AJ1 was banned from the high Gang version, and later the Chinese gang AJ1 carrying the same color scheme was called "shoes". Mini ban "

In recent years, "forbidden to wear" Air Jordan 1 has also undergone several repeated engraving, namely, 10, 13, 16 years, and this year Nike also creates a pair of "new forbidden clothes", the same amazing four seats.

Of course, the outflow is now on the market. "Forbidden to wear" AJ1 The price is all around the head, and can not be sure of authenticity. If you do not have a formal starting channel, advise you to go back.

Expanded reading:

What does it mean? One reads ancient culture and recommends several ancient shops.