Annual Meeting Of China School Uniform Industry Research Center Held In Shenzhen

On July 15, the 2020 annual meeting of China school uniform industry research center (hereinafter referred to as "center") was successfully held in Shenzhen International Convention and Exhibition Center. More than 30 industry experts and school uniform enterprise representatives from all over the country gathered together to discuss the future development of China's school uniform industry.

Zhang Deliang, vice president of Shanghai Institute of textile science, Shen Lei, Professor of textile and clothing College of Jiangnan University, Du Jinsong, associate professor of fashion art and Design College of Donghua University, Liang Huie, Secretary of the Party committee of Wuxi Polytechnic College, Wang Jiaxin, director of the clothing department of Guangdong Vocational and technical college, and Zhang Lanfang, member of the Standardization Technical Committee of China Garment Association, were employed as the Central Committee Experts are invited.

The meeting was presided over by Du Yanbing, Deputy Secretary General of China Garment Association and director of the Ministry of science and technology. In the opening speech, Yang Jinchun, executive vice president of China Fashion Association and director of school uniform industry research center, summarized the work of the center in 2019 and interpreted the white paper of China school uniform industry issued by the center this year. Yang Jinchun said that the China school uniform industry research center adheres to the third-party principles of formal, public welfare and openness, and distinguishes itself from the current chaotic utilitarian organizations and Shanzhai organizations. In China, many Shanzhai organizations and offshore associations often issue certificates and do nothing practical. There are also many utilitarian enterprises that have no positive energy as long as they have a false name. However, China Garment Association did not and will never do so in the future. School uniform is related to children's healthy growth and aesthetic education, so the school uniform research center strives to make up for the work vacancy in the subdivision field, and make the professional service standard that China clothing association should have. There are new school uniform enterprises participating in the meeting, which means that China's school uniform industry research center will start from a new starting point, gather the strengths of all parties, and jointly promote the progress of school uniform subdivision field on the basis of value recognition and industrial sentiment. In the future, the school uniform industry research center will further do a good job in industrial research, at the same time, it will do some real things in the aspects of style and technology, campus aesthetic education, standard revision, etc., so as to realize the complementary advantages and industrial chain coordination, and finally promote the development and reform of China's school uniform industry.

At the meeting, Mr. Yang Jinchun, executive vice president of Eaton Gide, issued the certificate of "executive director unit" for Eaton Gide, and jointly awarded "vice chairman unit" and "member unit" certificates to 16 enterprises including Beijing Xinyi Textile Co., Ltd. and Youka (Beijing) Technology Co., Ltd. together with Wang Fang, executive director of the center and deputy general manager of Eaton gide.

There are 16 "vice chairman units" and "member units" included in the China school uniform industry research center this time. All of them are outstanding enterprises in the clothing industry that are mainly engaged in school uniform products or will enter the field of school uniform. All of them have gone through the strict examination process of membership confirmation, application material verification and negative information inquiry.

Wang Fang, executive director of China school uniform industry research center and deputy general manager of Jiangsu Sumida Eaton Gide Brand Management Co., Ltd., shared the experience and understanding of Eton Gide in deeply cultivating the school uniform industry with the theme of "indirect path". He believes that profits should be the result of customer care, employee input, enlightened leadership and business ability, and the result of implementing successful business strategies and efficient business processes based on effective business structure, rather than by direct pursuit. Since the beginning of this year, in the face of the widespread impact of the epidemic, Eaton Gide, together with strategic partners such as 3M and DuPont, has donated 1 million protective masks and more than 8000 protective clothing to more than 600 schools in China, and launched a series of "life education" public cloud courses with dandelion education think tank. Eaton Gide has won the respect and recognition of the school for its actions of keeping students safe side by side.

Professor Shen Lei of Jiangnan University led the team to complete the research and writing of the white paper in 2019. He analyzed how to shape the competitiveness of Chinese school uniform brand from three aspects of product competitiveness, brand competitiveness and service competitiveness. Professor Shen Lei believes that Chinese school uniform enterprises have the problem of large market scale but low concentration, but it is also an opportunity for school uniform enterprises. Only by continuously improving the quality of school uniform and service in the future, can we improve the quality of school uniform.

Xiao Hongtao, vice chairman of China school uniform industry research center and general manager of Beijing Xinyi Textile Co., Ltd., introduced the enterprise's understanding of aesthetic education and campus clothing solutions with the title of "embodiment of aesthetic education concept in campus clothing products". She believes that the solution of campus clothing has actually exceeded our basic requirements for clothing, that is, safety, quality, etc. school uniform enterprises should undertake the mission of aesthetic education. Aesthetic education is how to teach children to understand and perceive beauty in the process of education, cultivate their aesthetic ability and application ability, and make the school a place for aesthetic and aesthetic creation. This is the original intention of Xinyi brand aesthetic education. Beauty is an expression of the universe. Born as a human being, loving beauty is a kind of interest. Being aware that beauty is a rhythm of life and creating beauty is a higher virtue. Our enterprises hope to do such things as creating beauty.

The meeting also discussed the current situation, prominent problems and Countermeasures of China's school uniform industry. Tang Ligang, chairman of Jiangsu Datang Textile Co., Ltd., said that in recent years, Datang textile has begun to set foot in the innovation and development of school uniform field, exploring product price, quality, service, purchasing mechanism, application of functional fabrics, etc. However, in the face of the actual dilemma of too low uniform price and unreasonable price limit documents, we hope that the center can speak on behalf of school uniform enterprises and formulate a reasonable industry reference price.

Wang Penghong, deputy general manager of Shandong Nanshan Zhishang Technology Co., Ltd., said after listening to the guests' speech that the market space mentioned in the white paper of school uniform industry has given enterprises great confidence and encouragement. Before entering the school uniform industry, Nanshan Zhishang technology company had done market research. The survey results show that parents are most concerned about the safety of school uniform materials, the beauty of the style, and the comfort of wearing, but the attention to the price is not very high.

Zhang Qinghong, general manager of Chongqing HongDoctor Clothing Group Co., Ltd., believes that under the epidemic situation, the Internet + mode can play a role in rapid remittance and solve the problem of sporadic additions and supplements. Big data marketing and brand operation will be the future direction of the school uniform industry.

Professor Wang Jiaxin of Guangdong Vocational and technical college shared his views on the field of school uniform for many years. He believes that school uniform is related to thousands of students and parents, and the issue of school uniform is a social problem rather than a separate clothing problem. Wang Jiaxin believes that the right to choose school uniforms should be returned to students and parents to reduce the intermediate circulation links. At the same time, he believes that the current situation of low prices of school uniform products, school uniform enterprises also have an unshirkable responsibility. For a long time, there is a hidden rule of "winning the bid at a low price" in the industry. In order to get the bid in the bidding activities, the school uniform enterprises keep lowering the price and vicious competition, which leads to the concession of quality and design to the price.

Professor Liang hui'e, Secretary of the Party committee and doctoral supervisor of Wuxi Institute of technology, believes that the school uniform industry is different from the general clothing industry. Schools and school uniform enterprises need to strengthen the cognition of school uniform from the aspects of its symbol, symbolism, aesthetic, social attribute and economy. Schools, enterprises and associations should strengthen cooperation to jointly promote the improvement of industrial standards and the sound development of the industry.

Vice president of Zhejiang Wanrong Clothing Co., Ltd. and vice president of Zhejiang Wanrong Garment Co., Ltd. also discussed the development of the clothing industry.

Executive vice president Yang Jinchun introduced that the China school uniform industry research center, established in 2019, is a research institution dedicated to the development of school uniform industry, which is subordinate to China clothing association. Relying on the advantageous resources of professional associations, University experts and media, the research center promotes policy implementation, technical innovation and standard improvement through the professional research of school uniform industry, and strengthens the self-discipline of school uniform industry and optimizes the market environment. The center is committed to promoting the transformation and upgrading of China's school uniform industry and technological innovation, strengthening the educational function of school uniform, and leading the transformation of Chinese school uniform industry from goodness to beauty.

At the meeting, Wang Fang, executive vice president of Yang Jinchun and executive director of the center, said that the research center welcomed more excellent school uniform enterprises to join, and linked the wisdom and strength of associations and enterprises to promote the marketization and transparency of China's school uniform industry, and "accelerate the repeal and revision of regulations concerning local protection, designated transactions, and illegal intervention in market regulation price levels" To maintain and promote fair competition in school uniform market and create a good business environment.