China Textile Intangible Cultural Heritage Conference: Boosting Intangible Cultural Heritage Consumption And Creating A Better Life

From September 20 to 22, the fourth China Textile intangible cultural heritage conference and the second Shenyang Qipao Culture Festival with the theme of "boosting intangible cultural heritage consumption and creating a better life" were held in Shenyang. This is another intangible cultural heritage feast held successfully in Zhejiang, Beijing and Yunnan. Last year, the third textile intangible cultural heritage conference was selected as "China's top ten intangible cultural heritage events", and its impact has been highly concerned by all sectors of society. This year, the fourth China Textile intangible cultural heritage conference entered Northeast China for the first time and was held in Shenyang. The conference was hosted by China Textile Industry Federation and the Propaganda Department of Shenyang Municipal Committee of the Communist Party of China, organized by the Intangible Cultural Heritage Office of China Textile Industry Federation, Liaoning textile and clothing association, Shenyang Shengjing manxiu Cultural Industry Group Co., Ltd., and the press center of China Textile Industry Federation China Textile Federation in Chaozhou, Guangdong traditional craft workstation, tongshijie (Liaoning) intangible cultural heritage Communication Co., Ltd.

Leaders of China Textile Industry Federation attended the meeting: Gao Yong, party secretary and Secretary General of China Textile Industry Federation; Wang Tiankai, former president; Chen Weikang, deputy secretary of Party committee; sun Huaibin, vice president; Hua Shan, director of industry department; Duan Hong, director of office; Ma Zhihui, vice president of China textile construction and Planning Institute.

Leaders from relevant national ministries and Liaoning provincial departments include Zhong Jianbo, deputy director of Cultural Heritage Department of the Ministry of culture and tourism, and Cao Xuejun, deputy director general of consumer goods industry department of the Ministry of industry and information technology.

Leaders from the Propaganda Department of Shenyang municipal Party Committee include Yu Zhenming, member of the Standing Committee of the CPC Shenyang Municipal Committee and director of the publicity department; an Jianye, deputy director of the Propaganda Department of the Shenyang municipal Party committee, who is in charge of the daily work; Feng Wensheng, deputy director of the Department of industry and information technology of Liaoning Province; and Xu Hongtao, the second level inspector of Liaoning Province.

Leaders from local industry associations include: Wang Zhen, President of Liaoning textile and Garment Association; Bu Xiaoqiang, President of Guangdong clothing and Apparel Industry Association; Yang Shuqiong, President of Sichuan garment (clothing) Industry Association; Liu chanying, vice president of Jiangxi textile industry association; and Hao Shuping, Liu Jianxin, and Liu dai'e, inheritors of representative projects of national intangible cultural heritage.

The conference was attended by Zhao Hong, vice president of Tianjin University of technology, Yang Yuan, President of China National Costume Research Association, Li Wei, Professor of Fine Arts College of Tsinghua University, and Bi Mantian, Consul General of German Consulate in Shenyang.

More than 200 representatives of designers, cultural and creative enterprises intangible cultural heritage workers, college teachers and students, and media reporters from all over the country attended the conference.

The 4th China Intangible Cultural Heritage Congress opens

Sun Huaibin, vice president of China Textile Industry Federation, said in his speech at the opening ceremony of the fourth China Textile intangible cultural heritage Conference on the evening of September 20 that the conference has now entered its fourth year. In the past four years, it has witnessed the development process of China's textile intangible cultural heritage, and at the same time has paid hard work, sweat and wisdom for the development of the cause. This year, we all went through a very special period. Not only that, we also face many historical nodes, especially in the sprint period of building a well-off society in an all-round way and poverty alleviation. The "13th five year plan" and "14th five year plan" meet each other. In fact, holding a conference under such a special background is not only a review and summary, but also a new history From the starting point to explore and discuss the future of the cause of textile intangible cultural heritage.

At the intangible cultural heritage conference, sun Huaibin briefly introduced the situation of the conference and presided over the meeting. He said that in addition to the announcement of the annual textile intangible cultural heritage ambassador, the opening of the Qipao Cultural Festival, the wonderful competition in the final of the cheongsam design competition and the in-depth participation of the cheongsam art awards all reflect the efforts made by all parties to promote the revitalization of the excellent traditional textile culture. At the same time, he said that the promotion ambassadors of textile intangible cultural heritage are the highlights of the annual intangible cultural heritage conference. Some of them are inheritors of intangible cultural heritage, some are entrepreneurs, some are designers, experts and scholars. It can be said that each of them has made outstanding contributions to China's textile intangible cultural heritage cause and is the leader and leader of our textile intangible cultural heritage cause. Finally, he expressed his gratitude to all parties for their support for the conference. It was because of their active participation that the conference had a good foundation and a good start.

Yu Zhenming, member of the Standing Committee of the Shenyang Municipal Committee of the Communist Party of China and director of the publicity department, said in his speech that the holding of the conference is a concrete embodiment of the spirit of the important speech made by General Secretary Xi Jinping in his speech at the headquarters of UNESCO. It is also an innovative carrier to let the technology of cheongsam and the spinning, weaving, dyeing, embroidery and printing of cheongsam fabrics become important contents of textile intangible cultural heritage In the future, Qipao will promote the development of Shenyang's cultural heritage and home furnishing, and promote the development of Shenyang's cultural heritage and home furnishing, and promote the development of Shenyang's cultural heritage and home furnishing, and promote the development of Shenyang's cultural heritage and home furnishing.

12 Intangible Cultural Heritage Ambassadors

A friendship Ambassador announced

As one of the series of brand activities of China Textile intangible cultural heritage Promotion Ambassador selection activity, its influence has been widely concerned by all walks of life.

Since 2017, the 34 selected ambassadors have made great efforts and efforts for the protection, inheritance and innovation of textile intangible cultural heritage with their own influence and the heart of public welfare, and have fulfilled their responsibilities and responsibilities with practical actions. During this conference, "Shengjing manxiu Cup" 2020 China Textile intangible cultural heritage Promotion Ambassador was ceremoniously announced at the opening ceremony. Wang Sujuan and other 12 comrades were awarded the title of China's textile intangible cultural heritage Promotion Ambassador in 2020, and Ms. Katherine von ruixingbo was awarded the title of friendship ambassador for disseminating China's intangible cultural heritage in 2020. So far, the number of promotion ambassadors of China's textile intangible cultural heritage has been expanded to 46. At the same time, there is one friendship ambassador for spreading the intangible cultural heritage of China's textile industry, and eight of them have been nominated as promotion ambassadors. They are all elites from various fields, industries and nationalities.

This intangible cultural heritage conference has been strongly supported by the relevant departments of national ministries and commissions

Zhong Jianbo, deputy director of the Department of intangible cultural heritage of the Ministry of culture and tourism, said in his speech at the intangible cultural heritage conference held on September 21 that China's textile intangible cultural heritage conference has effectively led more forces to participate in the protection of intangible cultural heritage through the selection of China's textile intangible cultural heritage Promotion Ambassador and the holding of a series of textile intangible cultural heritage exhibitions, thus enhancing the visibility, reputation and popularity of intangible cultural heritage in the whole society The Convention has made the convention an important event to revitalize the influence of China's textile industry. In this year's fight against the new crown epidemic, China Textile Federation has also played a leading role in guiding the textile industry to actively participate in the fight against the epidemic. Inheritors, promotion ambassadors and related enterprises of textile intangible cultural heritage give full play to their own resource advantages and industry advantages, and actively participate in major national strategies and important tasks such as poverty alleviation and fighting the new epidemic situation, which not only embodies the contemporary value of integrating textile intangible cultural heritage into modern life and serving the contemporary masses, but also embodies the inheritors' responsibility of facing difficulties and being willing to contribute It is a powerful force that embodies the excellent traditional Chinese culture to unite people's hearts and gather public opinions.

Cao Xuejun, deputy director of the Department of consumer goods industry of the Ministry of industry and information technology, highly affirmed the holding of the conference, and said that the Department of consumer goods would give the conference the same support in the future. When it comes to the consumption of intangible cultural heritages, it is an important source of cultural innovation and innovation to carry forward the sense of national culture and intangible cultural heritage. Especially in recent years, the combination of textile non heritage samples and modern fashion aesthetic has been highly recognized by domestic and foreign consumers and brand merchants, which has realized the market value and cultural value of textile intangible cultural heritage. For the future development of textile intangible cultural heritage, Cao Xuejun suggested: first, deepen the excavation of intangible cultural heritage cultural value, mobilize more forces to extensively participate in the mining and inheritance of intangible cultural heritage technology and culture, and perfectly integrate the classical expression of textile intangible cultural heritage with modern fashion. Secondly, we should strengthen the publicity and popularization of intangible cultural heritage consumption, strengthen the market promotion and commercial value mining, continue to do a good job in the publicity and cultivation of creative design products of textile intangible cultural heritage, and guide consumer preference, cultural identity and emotional resonance from the demand side. Third, to form a joint force to continuously promote the work of intangible cultural heritage.

Speech by industry leaders

At the 4th China Textile intangible cultural heritage conference, Gao Yong, Secretary General of the Party committee and Secretary General of the China Textile Industry Federation, made a keynote report on boosting consumption of intangible cultural heritage and creating a better life. It is pointed out in the report that the cause of intangible cultural heritage in textile industry is an important part of the development of our industry. In the face of this year's situation, the people of intangible cultural heritage of textile industry have not retreated, but have the courage to take on the responsibility and go against the trend. They showed their special contribution in fighting against the epidemic, their persistent fighting spirit in poverty alleviation, their creative enthusiasm and practical action in returning to work and production, and their wisdom in live broadcast with goods on the network platform. When consumers win the recognition, the brand will be formed. Textile intangible cultural heritage can be truly integrated into modern life, achieve creative development, innovative transformation, and bring people a better life. People's daily use is the way. Let's join hands to promote intangible cultural heritage consumption and create a better life.

Keynote speech elaborates the essence of traditional culture in depth

Hao Shuping, the national representative inheritor of Shu embroidery, a national intangible cultural heritage project, said in his keynote speech "Intangible Cultural Heritage Inheritance and poverty alleviation". In recent years, in response to the transformation plan of traditional Chinese crafts, people in the industry were called on to jointly cultivate talents of traditional crafts, exchange experiences of innovation and Entrepreneurship of traditional crafts, and explore new business models of the industry. Now, with the support of the state and the government, we have absorbed many world brands, innovative thinking, innovation of brand marketing skills, helping to overcome poverty and promoting the innovation and development of public utilities. We welcome people who love intangible cultural heritage arts and crafts and arts and crafts projects to participate in joint development with our enterprises and jointly organize poverty alleviation activities of intangible cultural heritage, so as to achieve better social and economic results The benefits of.

Li Wei, professor and doctoral director of the Academy of fine arts of Tsinghua University, delivered a keynote speech on traditional culture and design innovation. She expressed her understanding and respect for intangible cultural heritage from five aspects: concept, practitioner, originator, disseminator and force. As for the future development of intangible cultural heritage culture and Chinese brands, Li Wei said that the inheritance of intangible cultural heritage and traditional culture is not a partial imitation in one move. It should not only stay in the direct copying of Chinese traditional symbols. She said that we should settle down and thoroughly understand the connotation of Chinese traditional culture, and launch high-level brands with Chinese "birthmark" and "DNA". Li Wei has always been committed to the study and investigation of Chinese traditional culture. In the past 30 years, she has visited hundreds of traditional weaving, dyeing and embroidering craftsmen in China's ethnic areas. She has published books such as xiuniang and Research on the making techniques of Peking opera costumes. She has accumulated a large number of national costumes and pictures and materials, and has made great contributions to the promotion and inheritance of textile intangible cultural heritage. In addition, she also shared her works and solo exhibitions at home and abroad. Finally, Li Wei ended the sharing by quoting the words of international famous designer chanel, "fashion is easy to lose, style will last forever", fashion will change forever, but China's gene will never change.

Yang Yuan, chairman of China National Costume Research Association, member of National Intangible Cultural Heritage Protection Working Committee and Professor, put forward in his keynote speech "on the path of intangible cultural heritage cultural creative industrialization", that the creative transformation and innovative development of traditional culture must create a good cultural ecological environment and form innovative design industrialization and business model. One is to support inheritors of intangible cultural heritage, encourage persistence and inherit skills; the other is to strengthen innovative design and carry out commercial operation. She also pointed out that the core of cultural creativity and cultural industry is the connotation of culture and the feelings of culture. There are huge textile intangible cultural heritage resources in China's ethnic minority areas, and each nationality has a tradition of weaving, embroidery and dyeing. All of them should be developed and utilized to realize cultural poverty alleviation through industrialization. Intangible cultural heritage will promote the development of cultural creative industry and cultural tourism industry.

As the first international friend who won the title of "friendship ambassador for spreading Chinese textile intangible cultural heritage", Katherine Feng Rui Xingbo, the designer and founder of Beijing deyihua Trading Co., Ltd., has played an important role in promoting China's Xiangyun yarn and inheriting Chinese traditional skills. At the meeting, she talked about the international dissemination of China's textile intangible cultural heritage. She said that before the song and Ming Dynasties, Oriental clothing was mostly made to conform to the fabric. In modern times, influenced by Western cutting and production, clothing was made with technology as the leading factor. The reason why Rechenberg's clothing has a strong oriental color is that it just conforms to the style of the fabric, helping the fabric become a garment and making the fabric play its own color. Simplicity, elegance and generosity are natural, and the reason why it is so is the realm pursued by Chinese literati.

Special forum highlights the spirit of inheritance

In the afternoon of the same day, a special forum was also held. In the link of "promotion ambassadors talking about the development of textile intangible cultural heritage", Guo Ruiping, Professor of Beijing Institute of fashion and China's top ten fashion designer, Zhang Yi, Professor of Design School of Jiangnan University, Zheng Finland, general manager of Hangzhou Xiaoxiang Sanshan weaving Development Co., Ltd., and Wang Sujuan, founder of kaiwuchengwu culture and Technology (Shenzhen) Co., Ltd The development of intangible cultural heritage was deeply discussed, and Liu Wei presided over the link.

Li Li, deputy curator of Shenyang Imperial Palace Museum, Ji Wenbo, designer of "Golden Summit Award" of China's top ten fashion designers, Zeng Hui, director, professor and doctoral supervisor of national costume culture research center of Dalian University of technology, and Bai Jingying, President of Mongolian embroidery Association of Keyou Middle Banner in Inner Mongolia, had in-depth sharing and exchange in the link of "famous scholars talking about the road of rejuvenating cheongsam culture". Wang Zhen, President of Liaoning textile and Garment Association and Ambassador of China Textile intangible cultural heritage promotion, presided over this link.

Annual intangible cultural heritage development report released

The conference still released the report on the development of China's textile intangible cultural heritage on the annual hot spots and events concerning the intangible cultural heritage of textile industry. It is mentioned in the report that since 2020, China and the world have experienced a period of highly folded crisis, which has seriously affected the cause of textile intangible cultural heritage. In the face of such a situation, the textile intangible cultural heritage people did not shrink back, but dare to take on the responsibility. They made outstanding contributions in the fight against the epidemic, their pragmatic actions in the resumption of work and production, and their wise figures on the network direct selling platform. They were concerned about the overall situation of the country and the people's livelihood, and adhered to the historical pursuit of inheritance and development. It is reported that this year's "white paper" on the theme of the structure of some local adjustments. Some columns of the previous year have been retained, such as high-altitude, Promotion Ambassador, academic vision and book promotion. Some columns of last year have been replaced by new anti epidemic action, highlights of NPC and CPPCC, poverty alleviation, cloud trend and local style, which basically reflects the main direction, new trend and new highlights of textile intangible cultural heritage work.

China Textile Federation Intangible Cultural Heritage Office and Wuhan Textile University signed a strategic cooperation agreement to promote the development of textile intangible cultural heritage.

The Intangible Cultural Heritage Office of China Textile Federation signed agreements with Liaoning textile and Garment Association and Guangdong clothing industry association.

At the scene, the leaders of China Textile Federation awarded the license for Liaoning and Guangdong workstations of Intangible Cultural Heritage Office.

During the opening ceremony, the opening ceremony of jointly building the ancient capital of cheongsam and revitalizing traditional culture was also held.

The conference also awarded tongshijie (Liaoning) intangible cultural heritage Communication Co., Ltd. with "special contribution award".