Enterprise News: Zhang Chenghua, A "Youth Pacesetter" Of Hongdou Group, Writes The Most "Burning" Youth With Data

Data is the "accelerator" to promote the high-quality development of enterprises, and the youth is the "afterwave" to boost the high-quality development of enterprises. The acceleration generated by the combination of the two is even more amazing. Zhang Chenghua, who has just won the "May 4th Youth pacesetter" of Hongdou Group and Zhang Chenghua, head of the second operation section of Hongdou home e-commerce company, is such a representative.

Under the mechanism of selecting talents and appointing talents by red beans, one thousand nine hundred and eighty-nine She was born in charge of the store of tmall hongdou Red bean flagship store eleven The performance increased year by year. two thousand and twenty-one She led the store to sell more than three Billion yuan, two thousand and twenty-two year 1-3 In January, the sales volume exceeded 100 million yuan, even in the affected areas four In January, the industry was highly competitive, and the performance of the store she was responsible for rose 50% Over the years, the store has been stable in the same category of tmall TOP10 。

Zhang Chenghua's secret is to pay attention to the data operation. Starting from the needs of users and taking products as the core, he studies and analyzes the market and competitors from the massive data, insight into the consumption trend, and quickly adjusts and optimizes the product structure, so as to create a variety of popular products with commodity development; She is realistic and innovative, diligent in research, and constantly trying new ideas and methods to solve business problems. In the fierce competition of tmall platform, she has been keeping rising against the trend, and has gradually realized the transformation of high-end.

Only by understanding users and products can we have a market. The first thing for Zhang Chenghua to go to work every day is to look at the operation data sheet of the previous day. Through the analysis of her own store data, competitive store and industry data, she will make operation adjustment in time. By continuously focusing on data, two thousand and nineteen In 2004, she led the creation of two types of red bean antibacterial underwear for men and women, which became two popular products of tmall, and constantly iterated. At present, the sales volume has exceeded seventy Wan Group and ninety Ten thousand groups.

Youth bears the responsibility to overcome the difficulties and forge ahead with one mind. At the moment of the normalization of the epidemic situation, every enterprise has been more or less affected. Zhang Chenghua has turned the crisis into an opportunity. She has actively carried out measures such as optimizing products, live broadcasting stores and adjusting logistics, so as to greatly increase the performance of stores in the epidemic.

No struggle, no youth! Zhang Chenghua, who is gentle and quiet, has the characteristics of tough, persistent, tenacious and hard-working youth in the new era. As a senior young e-commerce businessman, she not only works overtime, but also "white and black" every time she has activities. There are no holidays, but she enjoys it because e-commerce is her favorite career. Every time she has a little achievement in her work, she has a special sense of achievement!

To cultivate party members into the backbone of the production and management of enterprises is to cultivate party members. It is because of his enthusiasm for his work, his continuous improvement in business and his strict requirements on himself, that Zhang Chenghua has won many honors, such as the group's technical pacesetter and the group's marketing model, two thousand and twenty-one year eleven In June, she became a probationary Party member with honor.

"Everything has a response, everything has a landing, everything has an explanation" is Zhang Chenghua's principle of doing things, and is also the most simple and vivid interpretation of the responsibility of young people in the new era.