Home >

Beijing Fashion Week SS2024 Press Conference Held

2023/9/10 15:59:00 0

Based on the construction of Beijing as an international consumption center, highlighting the unique style and charm of Chinese brands, and helping the global fashion industry to open and cooperate, the press conference of SS2024 Beijing Fashion Week was held in Beijing Mandarin Oriental Hotel on the afternoon of September 8. At the press conference, SS2024 Beijing Fashion Week held strategic signing ceremonies with Jingdong Group, Wangfujing Group, Yushu Tibetan Autonomous Prefecture Culture, Sports, Tourism, Radio, Film and Television Bureau, Beijing Normal University, and the School of Fashion Communication of Beijing Institute of Fashion. In the future, it will accelerate the integration of art and technology, commerce and trade, space and value with a stronger degree and a higher vision, and jointly start a new fashion journey of Rio Tinto in Beijing Fashion Week.

From September 15 to 22, with the theme of "IN Beijing Fashionable Style", SS2024 Beijing Fashion Week will hold more than 100 online and offline fashion activities at such Beijing fashion and cultural landmarks as Qianmen Street, Wangfujing Pedestrian Street, Longfu Cultural Center, Wangjing Street, Zhangjiawan Design Town, Beijing Friendship Store, Xuelian · Highlight Cultural Innovation Park, etc. As one of the key activities of the Beijing consumption season and an important part of the "Cultural and Creative Beijing" section of the 11th Beijing Huimin Cultural Consumption Season, this Beijing Fashion Week is sponsored by the Dongcheng District People's Government of Beijing, Beijing Radio and Television, Beijing Institute of Fashion, Beijing Garment and Textile Industry Association, Beijing Fashion Holdings Co., Ltd Wangfujing Group and Fangheng Group are official strategic partners.

At the press conference, leaders from Beijing Dongcheng District People's Government, Beijing Fashion Week Organizing Committee, Beijing Fashion Holding Co., Ltd., Beijing Dongcheng District Wangfujing District Management Committee, Beijing Radio and Television, Jingdong Group, Beijing Normal University, Beijing Institute of Fashion Technology and other leaders attended the event.

Tong Lizhi, Deputy District Chief of Dongcheng District People's Government of Beijing, said in his speech that the Fashion Week deeply explored and carefully selected Wangfujing, Qianmen, Longfu Temple, Xuelian Cultural and Creative Park and other sites that best represent and highlight the characteristics of Dongcheng, and carried out fashion show activities with unique charm, comprehensively demonstrating the fashion charm of the cultural Dongcheng, In the future, more support will be given to fashion creative industries, new fashion consumption models and formats will be fostered, new scenes of fashion consumption will be created, and high-quality development of regional economy will be comprehensively promoted.

Yun Tianxiang, Executive Chairman of the Organizing Committee of Beijing Fashion Week, member of the Standing Committee of the Party Committee and Deputy General Manager of Beijing Fashion Holdings Co., Ltd., said in his speech that Beijing Fashion Week, as a window for the output of fashion culture in the capital, has closely followed the development strategy of the capital city since its first session in 2016, forged its original ambition, shouldered its mission, and given full play to its cultural advantages, Continuous empowerment of the development of the capital's fashion industry has become an important driving force to promote the upgrading of the industry, activate the industrial development, and play an important role in forming new formats and new advantages for the capital's fashion industry.

Zhao Zhe, General Manager of Beijing Fashion Week Co., Ltd., introduced the overall situation of SS2024 Beijing Fashion Week from the aspects of fashion helping urban renewal, ecological show and urban space innovation integration, precise creation of fashion culture consumption scenes, and digital and intelligent transformation of fashion. At that time, the SS2024 Beijing Fashion Week with a new attitude and comprehensive upgrade will present a fashionable event in the capital.

Hu Yong, Vice President of Wangfujing Group and Head of Beijing Region, said in his speech that Wangfujing Group will work together with Beijing Fashion Week to create a fashion event of great aesthetic value and experience for consumers by taking commercial culture inheritance as the foundation, basing on the cultural construction of fashion platform, promoting fashion culture consumption, and building a dance platform to discover and show beauty, Assist the Beijing consumption season activities and play a role in the construction of Beijing as an international consumption center city.

He Chao, Vice President of Jingdong Group and Head of Jingdong Retail Fashion Business Department and Men's and Women's Wear Business Department, said in his speech that Jingdong has always been committed to providing consumers with rich fashion apparel products and high-quality services. This cooperation with Beijing Fashion Week will rely on JD's leading digital intelligence technology, solid supply chain capability and open ecology to recommend more new fashion products to consumers.

Lawrence Xu, a well-known designer, said in his speech that this cooperation with Beijing Fashion Week and Jingdong Clothing to perfectly integrate the cultural value of the central axis with fashion art is not only a new leap forward for the development of Beijing fashion trend, but also a responsibility for the inheritance of Chinese culture. It is hoped that it can add to the beauty of the central axis and inject new vitality and vitality into traditional culture.

　　 Resonance with urban context——

Ecological show, burning the capital

Based on the new theme of "IN Beijing Fashion Style", SS2024 Beijing Fashion Week will break the closed space barrier, build an ecological show with "city as the landscape", match multiple distinctive commercial and cultural blocks for different activities and release shows, and fashion footprints will spread all over Qianmen Street, Wangfujing Pedestrian Street, Wangjing Street, Zhangjiawan Design Town, Xiannongtan, Liangma River Tongzhou Grand Canal, Ice Ribbon, Yanqi Lake... realize the natural integration of fashion week and urban space landmark, so that fashion release and urban context complement each other.

Zhao Zhe, the general manager of Beijing Fashion Week Co., Ltd., and He Chao, the vice president of Jingdong Group, the head of Jingdong Retail Fashion Business Department and the men's and women's wear business department, jointly held the strategic signing ceremony between Jingdong Group and Beijing Fashion Week

On September 15, the famous designer Lawrence Xu and Jingdong Garments will bring the opening show of this Fashion Week at Qianmen Street with the theme of "Magnificent Central Axis" to show the magnificent order and grandeur of the central axis and open the splendid prelude of SS2024 Beijing Fashion Week; At the Wangfujing venue, Wangfujing Group will join hands with brands such as Ordos, Giffen, Yaying, Lucie and Love to create a night of fashion aesthetics. The local fashion brand PURE TOUCH and the Danish fashion designer brand ArtFusion Ace will bring new trends in fashion design; At the venue of Longfu Cultural Center, ATLEO "Original" SS2024 Fashion Conference, "Ai" Shanghetian - Hotan Adles Creative Design Works Conference, Ewenki Banner Entrepreneurship Project Exhibition Co designer Jin Jingyi Conference, and "The Third Pole of the Earth" Tibetan wool textile brand show will focus on trend innovation, intangible cultural heritage fashion, and bring new season trend release.

Zhao Zhe, General Manager of Beijing Fashion Week Co., Ltd., and Zhao Liping, Member of the Party Leadership Group and Deputy Director of the Bureau of Culture, Sports, Tourism, Radio, Film and Television of Yushu Tibetan Autonomous Prefecture jointly held the strategic signing ceremony between the Bureau of Culture, Sports, Tourism, Radio, Film and Television of Yushu Tibetan Autonomous Prefecture and Beijing Fashion Week

The venue of Wangjing Street covered many theme release shows, such as Chaopai, Xinrui, Fang Shi and Da Yang × More than ten fashion brand conferences, including NEX, Little Crane, SEED&SOUL, Rocco Rocco, Fashion Beijing X Vanity Space Station "Oriental Traveler", will be played in this commercial gathering area; Xuelian · Highlights Cultural Innovation Park, Xuelian and Yuxun brands are ready to launch; At the venue of Zhangjiawan Design Town, "Fashion Rhetoric", the work release of new designers from Beijing Institute of Fashion Technology will be staged brilliantly, and the Songxuecu brand jointly created by Tongniu brand and famous designer Zou You will bring new product release. At the same time, the fashion flash shows located in Xiannongtan, Liangma River, Tongzhou Grand Canal, Ice Ribbon, Yanqi Lake and other places will connect the city and the show ground at zero distance, promote the close combination of regional development and fashion symbols, contemporary fashion trends and historical and cultural landmarks, and the fashion rhythm runs through the city's context, making the capital present a vibrant new look of fashion.

Symbiosis with the digital era——

Virtual reality interaction, multiple integration

Based on the background of digital fashion, Beijing Fashion Week has always been committed to promoting the digital development of the fashion industry from a forward-looking perspective. The strategic cooperation between SS2024 Beijing Fashion Week and JD Group will also launch a series of activities with the theme of digital intelligence, aiming to update the consumption mode and ecosystem of digital culture, explore digital, diversified and international fashion expressions, and create a pioneer platform for the virtual coexistence and energy advancement of global digital fashion forces.

Zhao Zhe, General Manager of Beijing Fashion Week Co., Ltd., and Xie Ping, Executive Dean of the School of Fashion Communication of Beijing Institute of Fashion Technology jointly held the strategic signing ceremony between the School of Fashion Communication of Beijing Institute of Fashion Technology and Beijing Fashion Week Co., Ltd

During SS2024 Beijing Fashion Week, the "Beijing Digital Intelligence Fashion Forum" conducted in-depth discussions from the aspects of digital promotion of fashion industry upgrading, expansion of new consumer groups, inheritance and innovation of traditional culture, gathered different perspectives, jointly opened a new situation of fashion, and helped the prosperity and development of the global fashion industry. The 2023 Beijing Tianjin Hebei Fashion Industry Development Forum focuses on the national strategy of coordinated development of Beijing Tianjin Hebei, and discusses the changes and future direction of coordinated development of fashion industry and clothing industry in Beijing Tianjin Hebei.

The "Cloud Tide Plan" of SS2024 Beijing Fashion Week takes "RE: island reinventing the island" as the theme, and gathers Pablo Salvador Willemars (Netherlands), MORPHO STUDIO (America), Qianyi Wang (UK), Sigma Gustin, Chauncey Chen and other brands to gather in the cloud with the audience through interactive experiential online activities such as digital fashion venues and digital showrooms to enjoy the new digital fashion platform Release new energy of digital design and jointly build a digital ecological community.

In addition, JD Group makes full use of the advantages of resources inside and outside the station to broadcast the show and transform sales of SS2024 Beijing Fashion Week, enabling fashion marketing of new online consumption scenarios.

Co creation with regional culture——

Respecting classic, collaborative innovation

The theme of SS2024 Beijing Fashion Week "IN Beijing Fashion Style", through aesthetic design expression and talent selection, ultimately points to the vitality of national culture not in replacement and coverage, but in inheritance and respect. Through the convergence with the tide of the times, the co creation with regional culture, and the coordination with regional development, it breeds vitality and attraction, and bursts into style and brilliance.

Yun Tianxiang, Executive Chairman of Beijing Fashion Week Organizing Committee, member of the Standing Committee of the Party Committee and Deputy General Manager of Beijing Fashion Holdings Co., Ltd., and Zhang Hongzhong, Dean of the School of Journalism and Communication of Beijing Normal University jointly held the strategic signing ceremony between Beijing Normal University and Beijing Fashion Holdings Co., Ltd

SS2024 During the Beijing Fashion Week, the modern fashion series "Three Rivers Originate, 'Jade' See Beijing" - the theme show of Beijing Yushu Cultural Exchange Month will also be unveiled, which is innovatively developed by Bangjin Meiduo, Daga Zhuoma, Ling Gezhu, Tuogong Ama, Tibetan artist Yushu brand and the design team of the Academy of Fine Arts of Tsinghua University, Inject innovative factors into the inheritance and development of the Chinese national culture.

In addition, the "Fashion Hebei Day" · Xinji Fur Press Conference jointly held with the Hebei Provincial Department of Industry and Information Technology will also give full play to the advantages of the platform of Beijing Fashion Week, gather the brands of Kania, Lan Angel, Paen and Saint Danlu to jointly launch, work together to accelerate the transformation and upgrading of the textile and clothing industry in Beijing Tianjin Hebei, and lead the new trend of the fur industry; The selection activity of Beijing Tianjin Hebei Top 100 Young Fashion Designers, "Fashion · Evolution" - Sino Italian Youth Future Fashion Design Competition, Beijing Professional Etiquette Competition and Fashion School Uniform Show will also be held at the same time. With the spirit of pioneering and innovating, we will build a bridge to drive the development of domestic and foreign fashion industries with Beijing as the center.

Share with fashion consumption——

Activate commerce and lead business

Focusing on the development goal of building Beijing into an international consumption center city, SS2024 Beijing Fashion Week has merged WEEK UP Fashion Exhibition, Fashion Beijing Exhibition and Beijing Fashion Week International Video Exhibition into "Beijing Fashion Week Fashion Expo" for the first time after seven years of precipitation. At that time, it will strongly attract high-end brands at home and abroad to gather, drive key business districts, promote the national consumption boom, let fashion benefit the people, and let design move towards life.

Yun Tianxiang, Executive Chairman of Beijing Fashion Week Organizing Committee, member of the Standing Committee of the Party Committee and Deputy General Manager of Beijing Fashion Holdings Co., Ltd., and Hu Yong, Vice President of Wangfujing Group and Head of Beijing Region jointly held the strategic signing ceremony between Wangfujing Group and Beijing Fashion Week

The first Beijing Fashion Week Fashion Expo will be held in Beijing Friendship Store from September 16 to 20. The Expo brings together WEEK UP Fashion Exhibition, Fashion Beijing Exhibition, International Video Exhibition and other advantageous resources, works with more than 100 fashion brands, young designers, intangible cultural heritage and innovative cultural enterprises, and cooperates with Beijing Normal University Education Foundation, Mantianxing National Culture Communication Public Welfare Fund, WHITE NOISE and other institutions to bring diversified exhibition contents, and create a collection of fashion, art, culture, communication A complete fashion industry ecological chain closed loop integrating transactions.

The innovation activity of SS2024 Beijing Fashion Week, "Topology Bull" Carnival, will also be unveiled in Zhangjiawan Design Town from September 15 to 17. With the theme of "Mid Autumn Festival · Walking in Space", it has gathered fashion shows, space life experience exhibition, Mid Autumn Festival creative life market, etc., and through the cooperation and development of trendy cultural and creative IP, it provides citizens with a beautiful cultural consumption experience for their urban life.

In order to further boost the peak consumption season in Beijing, brands such as Estee Lauder, COACH and Liufu Jewelry will also gather in the Wangfujing Show Experience Area, bringing immersive multi-functional exhibition spaces such as new product display, product experience, interactive clocking and leisure experience, leading the diversified innovation of fashion formats, and continuously stimulating the new vitality of fashion consumption in Beijing.

"Increase the wisdom of knowing change, master the way to change, and cultivate the courage to change". The eighth year of Beijing Fashion Week will witness that Beijing, a thousand year old ancient capital and a world famous modern city, is radiating new vitality and relaxing its new picture, while also opening up new possibilities for the global fashion industry's "all things grow together" and "beauty and common".