Home >
Humen Garment Fair: Static Exhibition And Dynamic Show Jointly Draw New Style Of Clothing Industry Chain
The 2024 World Fashion Conference will be held in Humen from November 20 to 22, and the 27th China (Humen) International Fashion Fair and 2024 Great Bay Area (Humen) Fashion Week will be held in Humen from November 21 to 24, realizing the linkage of "three conferences".
During the "Three Conferences", the static exhibition at the Humen Clothing Trade Fair and the dynamic show during the Great Bay Area (Humen) Fashion Week will comprehensively display the unique supply chain of the clothing industry in Humen, promote the in-depth connection between domestic and foreign guests and the resources of the Humen clothing industry, and promote the Humen clothing industry to achieve higher quality and more sustainable development in the world.
NEWFOUND: Integrating Traditional Culture and Promoting Oriental Aesthetics
In today's global fashion stage, oriental aesthetics is attracting more and more people's attention with its unique charm. For more than ten years, Dongguan Newfang Garments Co., Ltd. (hereinafter referred to as NEWFOUND) has skillfully integrated oriental elegance with modern design, committed to being the pursuer and leader of oriental aesthetics and fashion, and created a series of costumes with unique oriental characteristics and displaying female charm.
Fang Sujuan Reginafang, the founder and chief designer of NEWFOUND New Fashion, loved beauty since childhood and began to design clothes at the age of 10. After finishing her major in fashion design, she was determined to create a clothing brand that could show the charm of oriental aesthetics with love for oriental culture and keen insight into fashion. In 2006, she founded her own brand New Zealand in Singapore. In 2009, she moved the company's headquarters and production base from Singapore to Humen, a very mature garment industry, and soon entered the fast lane of development.
Fang Sujuan Reginafang said that NEWFOUND's clothing attaches great importance to innovation, and it will carry out pattern upgrading every two years. By integrating traditional patterns with fashion, it presents a different beauty of patterns. It is reported that at present, NEWFOUND New Zealand mainly focuses on three series of clothing, namely Oriental series, Romantic series and Fashion series, aiming to show women of different ages different unique charm. In recent years, NEWFOUND has often brought "Oriental Elegance" to various fashion stages, such as participating in China International Fashion Week and London Fashion Week, demonstrating the unique charm of China and the East through fashion interpretation, and expressing love for traditional Chinese culture.
At the upcoming "Three Conferences", NEWFOUND will bring a New Zealand Fashion Conference in Spring and Summer 2025 with the theme of "New Zealand · Oriental Fashion". (Zhang Yonghong)
Color pen: Create a characteristic children's clothing brand by leveraging Humen's advantageous resources
Colorful pen is the main children's clothing brand of Dongguan Yuhao Clothing Co., Ltd., which takes "natural art, light luxury and simple fashion" as the main style. It integrates simplicity, fashion and comfort in design, and is good at using exquisite tailoring and colorful color expression to show children's imaginations of nature. It has successively launched "seed travel series" and "wild nature series" "Surreal dopamine series", and strive to create high-quality clothes that meet the needs of children's physical and mental health.
When talking about why they chose to develop in Humen, Wu Hao, founder of the color pen brand, said that Humen, a hot land, has unique advantages for clothing development. "First of all, Humen has a particularly strong industrial cluster effect. It has a complete clothing industry chain, and the resources needed for clothing production and sales can be efficiently allocated, coordinated and shared in Humen, which lays a good foundation for enterprises to reduce costs and improve production efficiency. At the same time, Humen's superior geographical location, attraction to design and sales talents, production and manufacturing level, government policy support, brand building foundation, etc. are all advantages for developing the clothing industry. "
With the advantages of Humen in developing clothing brands, the influence and competitiveness of color pen brands have been constantly improved through making good use of local industrial cluster resources, actively introducing innovative design talents, increasing brand promotion efforts, strengthening e-commerce and digital operations, mining regional brand characteristics, optimizing business strategies and other measures. (Huang Yixuan)
Weili Garment Accessories: Based on its own superior power to be the industry benchmark
Different from garment brand enterprises with high social awareness, enterprises engaged in the production of surface and auxiliary materials are always unknown but indispensable, and some enterprises have formed strong core competitiveness. Among them, Dongguan Weili Garment Accessories Co., Ltd. (hereinafter referred to as Weili Garment Accessories), located in Humen Zhenkou Community, has made great achievements in product research and development and market development, and has grown into one of the largest interlining production and sales enterprises in China.
Weili Garment Accessories was established in 2006, with a production base in Zhenkou Community. It is an enterprise specializing in the production and operation of high-quality interlining, non-woven fabrics, embroidery accessories, etc. According to Li Wang, general manager of Weili Garment Accessories, the company's core competitiveness lies in product development and production. The main products of the enterprise include TPU high elastic non-woven fabric, non fluorescent lining, water-soluble lining and aerogel insulation cotton. Among them, TPU high elastic non-woven fabric is a product developed by the enterprise after six years, which breaks the boundary that non-woven fabric does not have elasticity, and can be widely used in sports yoga clothes and other clothing. Therefore, Weili Garment Accessories has become one of the three enterprises in the world that can produce this product. At the same time, the company's non fluorescent interlining can be widely used in baby clothes, aerogel insulation cotton can be used in cold clothing and other products. In recent years, Weili Garment Accessories has actively explored domestic and foreign markets with the help of product advantages, and has become a partner with many well-known clothing and medical product brand enterprises at home and abroad. (Huang Yixuan)
AIPALA: Use fashionable and avant-garde clothes to show a new attitude of youth
Although the new cutting-edge designer brand "AIPALA Aipala" has only been established for 2 years, it has won a good reputation in the fashion industry with its unique avant-garde design.
"AIPALA Aipala" brand is a new and cutting-edge designer brand under the well-known local service enterprise Aianqi Fashion Group in Humen. Different from the other two women's clothing brands of the group - "AIANGEL" and "MI&GO", the brand is managed by Qiu Yiting, a designer of the "post-90s" generation, and focuses on showing the new attitude of young people with unique clothing style. The design concept of "addition, subtraction, multiplication and division" that she insists on for semi professional women is intended to break the boundaries between life and the workplace, and it is not necessary to stick to the style of dress on any particular occasion. At the China International Fashion Week held in September this year, Qiu Yiting won the title of the 30th China Top Ten Fashion Designer with her outstanding clothing design works.
When talking about why she developed her own designer brand in Humen, Qiu Yiting said that her mother has been operating clothing in Humen from scratch for more than 30 years, which made her have a clear understanding of the development of Humen's clothing industry and the unique advantages of Humen's development of clothing design.
The acquisition of honor and the rapid growth of the main brand have strengthened Qiu Yiting's confidence in building her own designer brand. "In the future, I hope to bring the 'AIPALA' brand abroad, so that more people, especially the 'post-90s' young consumers can know and love my brand on a broader stage, so that more people can appreciate the style of original design from China." (Huang Yixuan)
ANOTHER ONE: Blending Eastern and Western Aesthetics to Show the Beauty
As a brand advocating the integration of eastern and western culture and aesthetic design concept, "ANOTHER ONE" has been widely recognized by the fashion industry and consumers in recent years for its "handsome, elegant and advanced" style of design.
The brand "ANOTHER ONE Annadi", which originated from Italy, a fashion industry power, was introduced to China in 2016, and Dongguan Aoying Jiyuan Clothing Co., Ltd., a subsidiary of Huli Holding Group, a local enterprise in Humen, served as the only operator in Greater China. According to Deng Xiaoming, the manager of the brand, the core of the design concept of the brand "ANOTHER ONE" is to advocate the integration of eastern and western cultures, so as to demonstrate the Italian style of "handsome, elegant and advanced".
Deng Xiaoming believes that Humen is located in the Guangdong Hong Kong Macao Greater Bay Area, which has both advantages in geography, talent and transportation, as well as the accumulation of more than 40 years of clothing industry development. It has great potential in supporting the development of fashion brands, which is also an important reason why she chose to introduce the brand "ANOTHER ONE Annadi" into Humen and take root in Humen.
After years of development, the brand "ANOTHER ONE" has gained certain influence and popularity in China. At the 2024 China International Fashion Week held in March and September this year, "ANOTHER ONE Annadi" brand won the title of "Starlight Night - Trend Leadership", and its principal Deng Xiaoming was also named the 30th China Top Ten Fashion Designer.
At the upcoming 27th China (Humen) International Fashion Fair and 2024 Great Bay Area (Humen) Fashion Week, the brand "ANOTHER ONE Annadi" will show its product power and influence through dynamic shows and static exhibitions to promote marketing and brand communication. (Huang Yixuan)
Itso Clothing: Seeking innovation and change to build the first flight camp in Dongguan
For the upcoming "Three Conferences" in Humen, Dongguan Yizhuo Garments Co., Ltd. has not only set up a booth, but also carefully prepared a press conference to present the brand concept and clothing tonality of EAll.cz Italy Australia to customers at home and abroad. Earl.cz Italy Australia is a women's clothing brand founded by Chen Zhuo, chairman of Yizhuo Garments. At present, it has more than 200 offline stores, and has a good brand image and popularity in the clothing market.
In order to continuously improve innovation and competitiveness, Chen Zhuo has also actively opened up a new track for entrepreneurship and written a story of seeking change from the new. On September 30 this year, the Dawan Aviation Flight Camp built by Dongguan Dawan Aviation Technology Co., Ltd. was officially launched at the bank of Henggang Lake, which is also the first flight camp in Dongguan. Chen Zhuo, the chairman of Dongguan Dawan Aviation Technology Co., Ltd.
She said that, as a typical representative of the new quality productivity, the low altitude economy has become hot in recent years. It has been deeply integrated with culture, tourism, education, leisure, health care and other related industries, with strong mass participation, and has become a new business type to boost regional economic development, "We hope to build the camp into a comprehensive aviation service platform integrating flight training, aviation experience, popular science education and leisure tourism, so as to boost the prosperity and development of Dongguan's cultural and tourism industry." (Bian Xin)
Guancao fiber T-shirt: Designated products of 2024 World Fashion Conference
At the 2024 World Garment Conference, delegates will see a new textile material - Guancao fiber. It is reported that Guancao fiber is a new textile material jointly developed by Humen Hall of the National Textile Fabric Museum and China Big Biological Alliance, which fills the gap in the industry and has great potential in textile application.
"Guancao, also known as Guanxiang Grass, Saltwater Grass and Triangle Grass, is a kind of salty grass that once flourished at the junction of salt and fresh water along the coast of Dongguan. Now there are artificial plants in Dongguan. The culture of Guancao has a long history, and the cultivation skills of Guancao and the weaving skills of Guancao are representative items of intangible cultural heritage." According to Xing Wanzhong, the inventor of Guancao fiber and the general manager of Humen Hall of the National Textile Fabric Museum, The test results of an internationally recognized third-party testing agency show that Guancao fiber has natural antibacterial and anti mite functions. Authorized by China Textile Information Center for China's popular fabrics, the fabrics containing Guancao fiber are functional fabrics and are allowed to hang anti-bacterial and anti mite tags on the fabrics.
Among the series of clothing products developed by Guancao Fiber, a functional T-shirt has also become the designated product of the 2024 World Clothing Conference. The packaging bags and boxes of this product are respectively printed with Humen city image series logos such as "HUMEN CHINA", "HI Humen", "Hello! Humen", and the logo of 2024 World Fashion Conference. The design is exquisite and generous. In addition to T-shirts, the inside is also equipped with product descriptions and certification tags of popular Chinese fabrics. (Bian Xin)
Initially at: "I in the universe, you are here" to explore the beauty of the five elements
On November 23, in the fashion release hall of Humen Convention and Exhibition Center, the fashion release conference of "I am in the universe, you are here" will launch the new fashionable products in autumn and winter 2024/spring and summer 2025.
At the beginning, the relevant person in charge said that the theme of this conference was "I am in the universe, you are in me", which meant that in the vast universe, at the beginning, it was like a bright independent planet, with its unique "wide cool name" as the core, it bravely broke the inherent boundaries of fashion and meticulously weaved a new experience exclusive to women in the new era, We believe that women's real charm comes from their inner firmness and self-confidence. Therefore, at the beginning, we did not only pursue visual shock, but also paid more attention to the deep connection and resonance with women's emotions.
The press conference will explore the beauty of the five elements: gold - understanding the world; Wood - the charm of the earth; Water - in gasification form; Fire - fearless soul; Earth, which bears all things, will perfectly interpret "I of the universe, rebirth and bloom".
At the beginning, it was not only a fashion brand, but also a unique interpreter and advocate of women's lifestyle. It expected that by awakening women's confidence and strength in their hearts, they would be able to show the most calm and beautiful themselves at any time and anywhere in their daily life. In the lazy afternoon, or in the moment of struggle, at the beginning, you will be your closest fellow traveler walking side by side with you to explore the ultimate art aesthetics and the peace of inner mind.
- Related reading
Visit The Live Broadcast Room Of "International Textile City": The National Style Fabrics Are Popular, And The Intangible Cultural Heritage Song Brocade Is Favored
|
2024/11/19 18:36:00
0
Focus On The Spring And Summer New Product Release Of The Great Bay Area (Humen) Fashion Week
|
2024/11/14 19:06:00
2
Down Product Creative Design Competition Shows The Infinite Charm Of Down Industry
|
2024/11/12 13:08:00
2
- Business management | Hebei Nanpi Cotton Textile Industry "Weaves" Out Of The International Chain
- Expo News | Fashion Trends The 21St "Textile Fair" Made In Dongguan Was Grandly Opened In Dalang Woolen Weaving Trade Center
- Recommended topics | Tantuo Outdoor Devotes Itself To Sponsoring Suzhou Marathon To Help Complete The Race With Hard Core Equipment
- Standard quality | Wool Textile Industry Association: 4 Group Standards Review Meetings Including Machine Washable Wool Quilt Were Held Successfully
- I want to break the news. | Taipingbird Deliberated And Passed The Proposal On Cancellation Of Wholly-Owned Subsidiaries And Subsidiaries
- Industry dialysis | Industry Observation: The Economic Operation Data Of The Clothing Industry In The First Three Quarters Of The Weak Consumer Market Is Weak
- Material chemical industry | New Material: Carbon Fiber Has Great Potential In Textile Industry
- market research | Market Observation: Short-Term Cotton Price Is In Fluctuation. Data Analysis Shows That The Future Is Not Optimistic
- Internet Marketing | E-Commerce Observation: Clothing Brand Transformation Has Achieved Remarkable Results, And Outdoor Category Popularity Continues To Rise
- I want to break the news. | 2024 Shaanxi Fashion Design Competition Held In Xi'An
- Market Situation: Pay Attention To The Weakness Of The External Market; The Price Of Cotton Yarn Falls Slightly In The Short Term
- "2024 World Garment Cooperation And Development Humen Vision" Jointly Innovate The Future
- Hebei Nanpi Cotton Textile Industry "Weaves" Out Of The International Chain
- Fashion Trends The 21St "Textile Fair" Made In Dongguan Was Grandly Opened In Dalang Woolen Weaving Trade Center
- Tantuo Outdoor Devotes Itself To Sponsoring Suzhou Marathon To Help Complete The Race With Hard Core Equipment
- Wool Textile Industry Association: 4 Group Standards Review Meetings Including Machine Washable Wool Quilt Were Held Successfully
- Taipingbird Deliberated And Passed The Proposal On Cancellation Of Wholly-Owned Subsidiaries And Subsidiaries
- Industry Observation: The Economic Operation Data Of The Clothing Industry In The First Three Quarters Of The Weak Consumer Market Is Weak
- New Material: Carbon Fiber Has Great Potential In Textile Industry
- Market Observation: Short-Term Cotton Price Is In Fluctuation. Data Analysis Shows That The Future Is Not Optimistic