The Bear In The Palace Is Very Angry.

Before and after the hot sale of Gong Xiong online (serial 1, the hot palace bear), in front of me is a pair of teddy bears, 35 centimeters tall, five joints can move and rotate.

Male bears (call it this way) wear military uniform and bear bear. They show the image of the protagonist in the Korean TV series "Palace". We call them "Gong Xiong" for short.

The palace bear is the latest design of Xia Niyan, a plush toy designer in Shenzhen.

In early July, Gong Xiong organized a chain store on Taobao. In less than 15 days, 30 places were already full.

Each order has a low order of 1300 yuan, and some have started third orders.

The owner of some chain stores told me that their customers are not only online, but also scattered around the shops, even in Taiwan, Hongkong, Malaysia, Singapore and the United States.

This phenomenon of sale surprises me: will the non selling products such as craft gifts really appear miracles on the Internet like "open sesame"?

I decided to do some research to explore the mystery of Internet sales.

The 2 part of the whole world is playing the palace. The girls first told me that the hottest TV series in the first half of the year was the palace of Korea, and the more than 20 series of soap operas would be finished in a few days.

I collected some information. Originally, the palace was adapted from the best selling comic book of Korea.

The original work began in 2002. In the same year, it won the popularity of the "Republic of Korea cartoon awards" and two new awards. In the first half of 2004, it won many popular awards including "our comics" and "Republic of Korea comics". It is one of the most influential young manga in Korea.

The palace has built up the social background. Virtual Korea has become a constitutional monarchy like Britain and Japan. It tells the story of a civilian woman getting married into the royal family.

The three starring roles of the drama are new faces (Korean young actors Yun Eunhea, Zhou Zhixun, Kim Jung-hun), but now they are popular.

Two of the three are from Korea.

Yun Eunhea is a member of the former popularity group babyvox. In the play, she plays the Beijing Caijing No.1 female, which is an innocent girl who is unsuspecting.

Another starring Jin Zhengxun is also taking the route of the song and actor. He is a member of the two member UN. So far, he has released five albums with a fixed fan group.

He played the prince's law and was the second heir to the throne.

Chinese media reports on the palace, including young romantic comedies, which are called Korean dramas that are easy to laugh, are filled with beautiful words.

In the first half of this year, the film sold to Asian markets such as mainland China, Taiwan, Hongkong, Thailand and Philippines, which generated over $1 million 600 thousand.

In July, it will be premiered by satellite channels in Japan, and the total export volume of the palace will exceed US $3 million.

All of Asia is in hot air. Young people all over Asia are talking about it. The palace drama will be popular for a year.

In the survey of the most anticipated TV series in the first half of the year, the drama ranks first in the survey of the most anticipated TV series in the first half of 2006, and it is one of the most topical Korean dramas in the 06 06.

And its sequel has been filmed.

On the front and rear of the palace bear online sale (3, props are also crazy), the famous "Palace" is not only because of outstanding actors, but also its props are crazy.

The shape of the palace has won a lot of goodwill for it.

Stylists and fashion designers made 3 sets of clothes on average during the shooting period, because most of Yun Eunhea's clothes were Hanfu or modified Hanfu.

In order to highlight Zhu Zhixun's figure, jacket, slim trousers and brightly colored knitted sweater are indispensable.

The magnificence of the court atmosphere has added a dreamy color to the girl's clothing, so that the little girls will keep their hearts on it.

Another prop of the palace is the teddy bear.

Behind every play, there will be teddy bears and the story complex.

The teddy bear itself is a symbol of loveliness and fashion. It appears as a prop in the play, and of course it adds light.

Many young people love the house and the black, collecting a lot of pictures of teddy bears in the palace.

Smart businessmen think about the following business opportunities: how to use the crazy props to evolve into commodities?

The first and last success of the palace bear online sale (4, Xia Niyan's palace bear) is the wedding dress bear.

As for the wedding dress bear, we will tell her story later.

Xia Niyan's consideration was: how can we learn from the success of the wedding bear and make the next product?