Local Agents Skillfully Weave The Sales Network. Wenzhou Has Become An International Brand Clothing Distribution Center.

Yesterday, we learned from the customs of Wenzhou that Wenzhou International Airport imported 12 million 760 thousand dollars of international brand clothing in the first three quarters of 2007. According to the latest ranking of import value, Wenzhou has become the sixth largest national garment import port after Shanghai, Shenzhen, Zhuhai Gongbei, Beijing and Guangzhou.

In recent years, the import of international brand garments at Wenzhou port has increased rapidly and has a certain scale.

In 2003, imports of international brand clothing were only $2 million 350 thousand, and this year the total import volume is expected to reach US $17 million 740 thousand this year.

"The importing body is a local brand agent in Wenzhou. It takes Wenzhou as the logistics center and sells it in a dozen stores in Wenzhou, Hangzhou, Shanghai and other parts of the country in the form of exclusive stores."

Wenzhou customs personage introduces that imported garments belong to international brands and have certain popularity. They mainly include VERSACE (Versace), ARMANI (Armani), BOSS (Boss), ESCADA (Aars Cada), D&G, TRUSSARDI (map sand land) and so on.

Local brand agents skillfully use Wenzhou airport to weave a large sales network. Meanwhile, imported garments are mainly seasonal products, and retailers also import seasonal clothing to meet the brand consumption demand of limited consumption groups.

As for the rapid growth of imports of international brand clothing, customs officials told reporters that Wenzhou enterprises have strong business opportunities to grasp the ability to make full use of strong private capital, gain the first place in international brand qualification, occupy the dominant position of marketing international brand clothing, and cover many cities across the country through franchised stores.

In particular, Wenzhou enterprises can make use of overseas Chinese relations to develop international brand clothing retail activities.