All The People Dance, Pepsi Sports, Pepsi Cola!
Pepsi Cola has always been committed to leading fashion, creating a trend, creating a young, continuous innovation, continuous breakthrough brand image. Following the great success of PepsiCo and "Pepsi for China Red" in 2007, 2008, Pepsi made great efforts to create the "love China" plan, ingenious ingenious "love China" dance, encouraging everyone to "cheer for the Chinese team" in the coming year with the most close to the young people's dance "love China" dance. In the "love China" dance, everyone's hand gestures with high thumbs are not only the 2008 best in China, but also the positive meaning of "loving China". "All the people dance, wish you Pepsi Cola", Pepsi Cola dance the "love China" dance 2008 New Year Party launched in the whole country, started the 08 Pepsi Cola refueling the first gun for the Chinese team, with the dance of passion, the thumb of dancing, conveys Pepsi's "love China" heart of innocence. Pepsi sports, as a young member of Pepsi brand family, is actively responding to the theme promotion campaign of the mother brand series. Pepsi sports Chengdu retail department, in addition to actively supporting Pepsi Cola related activities, innovating with Pepsi Cola in Chengdu, introduced Pepsi Cola sports stars into the Pepsi sports terminal and jointly organized a joint campaign of "all the people dancing, Pepsi sports, Pepsi Cola". The eye-catching coke pile and star hanging flag set off a warm spring atmosphere. At the same time, the joint purchase promotion promoted the sales of new products effectively, and promoted the brand image and achieved a win-win growth in sales. Pepsi brand is the most important and differentiated asset of Pepsi sports. Pepsi sports brand culture and brand spirit are closely related to Pepsi Cola. Through Pepsi Cola's cooperation, Pepsi Cola's brand influence can be strongly promoted, and the brand exposure and reputation of Pepsi sports will be increased. Therefore, the joint promotion of Pepsi Cola will be a long-term strategy for Pepsi sports. In the new year, PepsiCo brand will promote the Chinese team through innovative platforms such as "network, mobile communications, games, grassroots sports activities" and so on. Pepsi sports will also be involved in different ways in different ways. You will be wonderful. Let's wait and see.
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