Zhao Benshan'S "Selling Cars" To Talk About Reverse Marketing Strategy

If "Zhao Benshan" is used in the "sell off", it is a flicker marketing method. In "selling cars", "Zhao Benshan" is absolutely a breakthrough and innovation in marketing, and it is a brand new marketing thinking direction.

In the existing marketing activities, all marketing strategies from products to customers are a typical positive marketing operation, but in "selling cars", "Zhao Benshan" has boldly applied the reverse marketing strategy, that is, facing the customers who once hurt themselves to achieve re sales.

"Zhao Benshan" sold a car to give us a revelation, reverse marketing is a positive marketing innovation and supplement, as long as the strategy is proper, the same can achieve sales, to achieve "a village of bright and dark" effect.

Summarizing the reverse marketing thought embodied in Zhao Benshan's "selling cars" and combining with the author's own experience and thinking, the author believes that reverse marketing should pay attention to the following strategies:

First, identify the direction of breakthroughs.

Reverse is not a generalization, nor a complete subversion of positive marketing, but a supplement and innovation. Therefore, finding the right direction for breakthroughs is the key, which requires a deep understanding of the competition between itself and the market as well as the industry.

In "selling cars", "Zhao Benshan" why dare to "Wei Fan" for the two sale, is based on the "Wei Fan" full understanding and psychological grasp.

In addition to the "reverse selling" direction of "selling cars" for customers, there are many directions for reverse marketing, such as reverse marketing of product development and market.

Two, good at crisis management and resolution

Crisis management and resolution is an emergency management system that must be established in reverse marketing, and it has an important impact on the further development and expansion of marketing.

Reverse marketing must face a lot of resistance at the beginning, such as internal objection, customer complaints, competitors' blocking, etc., enterprises must have flexible crisis management strategies and crisis public relations capabilities, be brave enough to face the crisis and guide the crisis to develop in the right direction.

Zhao Benshan faced Wei Fan's questions and complaints, instead of escaping from them. Instead, he took the initiative to face them. He gradually grasps the psychology of Wei Fan in communication, and passive responses to active guidance, not only resolve the crisis, but also successfully achieve the two sale of Wei Fan, which is indeed a master of crisis management.