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A Shoe Factory Registered In Bishan Is Worth Tens Of Millions Of Trademarks.

2008/8/28 9:37:00 4

Men's 110 meter hurdles, the Cuban player Robles in the future is undoubtedly a powerful opponent of the Chinese flying man Liu Xiang.

But if Robles wants to apply for Robles's trademark in shoe category in China, he must ask for permission from a shoe factory in Bishan.

In 2002, a shoe factory in Bishan paid 2000 yuan to apply for "Robert" trademark.

From the point of view of trademark law, Robles and Lobos Te are similar. Whoever is first registered and the other party is unable to register.

　　璧山鞋厂注册罗伯斯特

For Bishan's Bi Cheng the Great Wall shoe factory, the excellent performance of the Olympic Cuban teenager Robles is undoubtedly the golden egg.

In a routine monitoring yesterday, Ma Yanfei, an intellectual property Commissioner, suddenly discovered that the shoemaking plant applied in 2002 and was officially registered in 2004.

"This means that in China, anyone who wants to apply for the" Robles "trademark must get the consent of the shoe factory. Otherwise, Chongqing enterprises can make an objection to reject the application of the other party.

"From the point of view of trademark law, Robles and Robert are similar trademarks. One party will be registered first and the other party will not be able to apply successfully."

"At that time, there was not much consideration in registering the trademark, but it was just pleasant."

Liao City the Great Wall shoe factory responsible person Liao said.

　　节约千万元广告费

"Having Lobos Te's trademark is equivalent to letting Robles advertise him free of charge."

Ma Yanfei said, visually, Robles and Lobos Te are almost alike.

At the Olympic Games, Cuban teenager Robles won the men's 110 meter hurdles champion, which also broke Liu Xiang's world record.

It has become a strong contender of Liu Xiang.

"According to Robles's condition, if the cost of endorsement is only twenty percent off of Liu Xiang's, it will reach about 10 million yuan.

Thus it can be seen that Bishan shoe enterprises sit on the roof and pick up tens of millions of advertising fees.

It is understood that at present, Liu Xiang's endorsement for a single brand has cost more than 12 million yuan.

In 2006, Liu Xiang's brand value exceeded 40 million yuan.

　　愿意10万元转让商标

Fortunately, the "the Great Wall" trademark of Bi Cheng the Great Wall shoe factory is unknown.

Reporters in the search engine Baidu entered the key word "Bi Cheng the Great Wall shoes factory", showing only 19 search results, and the real city and the Great Wall leather shoes factory related news is only one.

The factory's official said, for the "Robert" this series of shoes are currently produced less.

"If someone is willing to bid 100 thousand yuan, the company will consider selling the trademark."

Holding a gold rich trademark is a big surprise. Ms. Liao told reporters that because of the strategic adjustment of the company, it is necessary to develop new products, and Lobos Te is an old name and ready to give up.

It is useless to trade in a trade mark.