More Than Ten Yuan Shoes Shoes For More Than One Thousand Yuan
A mall sells one thousand and four hundred of the shoes.
"I heard that leap is going to enter Hangzhou Tower?"
Yesterday, some colleagues came to ask about it.
Jumping shoes
I have a nose and eyes, "I heard that the counter is next to LV!"
The reporter immediately confirmed to Hangzhou Tower staff, the other side confirmed: leap to enter the Hangzhou Tower is a rumor, but this is only sold for more than 10 yuan on the domestic stall.
Gym shoes
It was sold at the CELINE counter (the same as LV in the B1 building). It sold for 1450 yuan at the time and was robbed on arrival.
"This
shoes
It was a series of "Taiji" series launched by CELINE designers and leaps last year, mainly to cater for the Taiji theme of the Olympic Games.
Hangzhou Tower staff said.
As you can see from the picture, in order to highlight the big LOGO on the side, the original red, white and blue FEIYUE markings become.
shoes
To help the red and white blue line, but still retain the yellow glue color back to the ancient feeling.
In fact, what stimulates our nerves is its selling price in the CELINE counter, which sells only more than 10 yuan in the domestic price, and no one bought the brand. How did it change, selling 1450 yuan and being robbed of it?
This "
Leap storm
"It has a lot to do with actor Orlanndo Bloom, who starred in the Lord of the rings" Pirates of the Caribbean ", because he appeared in the original" leap "sneakers at the studio, triggering the" flying tide "of the Hollywood stars. At that time, it became the" tide card "of the fashion industry in Europe and America. Later, the picture of" leap "also went on the French version of fashion magazines such as ELLE and Cosmo.
Orlando's shoes are still the most classic ones, and the price is 20-80 yuan on Taobao.
"To really push the leap to the European and American markets is a foreigner who loves shoes very much."
An industry source revealed that in 2005, a foreigner fell in love with "Leaping" rubber shoes. Then he won the overseas agency power and made plans and packaging with his designer friends.
Thus, a brand-new "leap" series for the European and American markets was born.
Their names for the "new leap" series are quite Chinese, such as "Shaolin spirit", "two masters" and "monkey claw". They all love foreigners who love Chinese Kung Fu. The current special counters have spread in Europe and America, and Japanese agents have joined the ranks of selling and selling. The price is also rising. The selling price in Europe ranges from 50 euros to 120 euros (equivalent to about 500-1100 yuan / double). On Taobao, there are also a group of retailers who specialize in buying American version of the leap. The selling price is basically around 580-600 yuan.
If the Chinese manufacturers knew that the brand could be a mess in Europe and America, they would not have sold overseas ownership at a low price.
But without this foreigner, perhaps the leap will not be so successful.
According to the CELINE side, the designer of the "Tai Chi" shoes is CELINE, and many hot styles are not completed independently. It is very popular with the new French designers and Hongkong Chao brand NSBQ, while the Chinese manufacturers are more involved in the production process.
In fact, in addition to leaps and bounds, in foreign countries, there is also a "return force". On many foreign websites, we can see the improved back shoes, which are round LOGO on high and black canvas shoes. At first glance, it is thought to be Converse. It is said that there is also a "anti Converse, love back force" trend.
In fact, fashion has reincarnation. After repackaging of domestic goods, there may not be no chance. If Giorgio Armani sees a popular shoe or green uniform, it will fire.
Editor: vivi
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