Luxury Marketing: Online Fashion Charm

Luxury fashion shows usually come with T Video show, model photos and fashion products catalog.

Now the brand has introduced a more innovative network method, through the Internet to see the show dynamics, to meet people's demand for e-commerce.

At present, the traditional printed magazine advertisement is no longer the only way for fashion companies to communicate with consumers. If the brand wants to go deep into their consumers, they must learn to interact with each other through websites, Facebook pages and Twitter.

The industry believes that if the network operates well, it will bring more effective publicity than traditional marketing methods, because the network's performance is superior to that of the general media.

In network publicity, we should emphasize the design and quality of products, give full play to the strength of the brand, and the atmosphere of online shops is also very important.

In addition, we need to emphasize the concept of customized services on the Internet so that online stores can really attract more consumers.

Internet and social networking sites are among the driving forces of luxury group's growth.

After the financial crisis, consumers became more fond of shopping on the Internet.

Bain investment said that last year luxury online sales increased to 3 billion 600 million euros (about 4 billion 900 million U.S. dollars), and there is still room for growth.

In September, the number of visitors to the Gucci website reached 2 million.