How To Decorate The Shop To Attract Customers' Eyeballs
According to statistics from relevant departments, China's online shopping market is more than 250 billion, and network operators break through 63 million, which fully shows that China's e-commerce is developing rapidly, and online shop has become the direction of employment for more and more young people.
Although the online shopping market is huge, competition is also fierce. Now selling things on the Internet, customers decide whether to buy or not. To a large extent, it depends on visual judgment, because online customers can not see with their own eyes and personally touch the goods. Therefore, in addition to choosing the right source, the online shop decoration is very critical.
Anyone who has gone to Taobao knows that besides the quality and the reputation of the shop, the decoration of the shop is also a key issue. The characteristic page decoration always attracts the buyers' eyeballs, thus increasing the click rate and sales volume, and some of them even directly affect the speed of the seller rushing.
Reporters visited several crown level shops, and all sellers suggested that they should decorate their shops and make beautiful pictures of their products. This way, customers would have a very perceptual knowledge when they came to the shop. They thought it was a good thing. If you went to your shop to give people the first feeling they were very humble, there would be few people who would buy it.
I believe that most of the shop owners have spent a lot of energy on the decoration of the online shop. There are also shops specially designed for others to decorate online shops. Many shopkeepers spend money on decorating online shops.
But is the decoration of the shop really catering to the user's experience?
据笔者所知,网店的装修,其实也就是用一些专业的美工软件比如photoshop和flash动画制作软件,再加上几段html语言代码,也没什么技巧可言,只要自己稍微懂一点,也不必去花大价钱请别人装修了,网上的素材跟代码一大堆,比如鱼摆摆网店装修网就是一个淘宝网店装修的素材、模板、代码的资源网站,网站提供装修淘宝店铺的各种丰富、免费的资源以及网店装修的一些实用小工具(收藏代码在线生成、背景音乐代码在线生成等等),该网站还有一个最大的好处就是不需要注册会员即可享受免费下载服务并且可以长期使用,是淘宝网店等电子商务人士实用的网店装修资源、装修工具网站,我们只需要直接调用就可以了。
But how to decorate the shop?
I usually like online shopping, shopping a lot of online stores, but also found that some of the problems in the online shop are relatively large.
From my personal experience in online shop management, we should pay attention to several problems when opening new shop.
The decoration of a shop should not be too fancy.
Some of the online shopkeepers like to get some pretty pictures on their shop, or very glitzy Flash animations. This will only make buyers feel that your shop is garish, flashy and insecure, and will certainly not produce desire to buy.
Two decorate the shop according to the theme style of the shop.
For example, the shop selling green tea should be mainly green. The design of refreshing and simple style gives people a cool feeling. This is also more consistent with the theme of online shop, and I believe users will like it.
Three caters to the user experience.
The first thing you should think of is whether the buyer is coming to the store, and whether the layout of the store is clear at all. If the buyer can not find the goods he wants to buy for a long time, how can you retain potential customers?
Therefore, no matter from the shop column arrangement or the recommended commodity settings, you should consider the user experience in every step of decoration.
新手开网店在装修店铺之前可以多参考做的不错的网店店铺,多借鉴学习别人的装修风格等,相信经过一段时间的学习和实践就会对网店装修运用自如,网站的销售业绩也会大大提升。
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