Mckids Mcdonald's Children's Wear Brand Is Free To Join.

In response, Ms. Wu, assistant general manager of Shanghai langsai Trade Co., Ltd., said that this is a report which is "partly untrue", and Lang Sai will not charge any franchising fees to any franchising company joining McKids.

According to her introduction, Lang Sai formulating the "capital input plan" for dealers, which is the preparatory preparation for launching the market and ensuring the virtuous circle of the market. "The capital plan is necessary for any business." the most important thing is the payment of goods. The specific cost varies according to the different regions, market capacity and marketing conditions, and does not charge the franchise fee. She was puzzled by the "700 thousand yuan" mentioned in the above media reports. "This is not a specific number, but I do not know where the 700 thousand comes from."

As for the problem of excessive retail prices, Ms. Wu said that the price of Mckids's spring and summer clothing ranges from tens of yuan to 200 yuan. The location of Mckids children's clothing is medium to upper, and the factory can withstand the test of McDonald's, and the quality of clothes is very high. The price is quite reasonable.

Earlier, people in the industry said that although McDonald's and Lang Sai were very optimistic about the strong brand effect of McDonald's, but because of the "Wahaha" and "Taizi milk" and other well-known domestic brands to enter the children's clothing market did not meet the market expectations, McDonald's Mckids children's clothing market strategy and positioning accuracy need to be tested by market practice.

For the sale of Mckids in Greater China by Ms. langsai, Ms Wu is very confident: "to evaluate the future of a brand is not just about brand and design. The specific operator is very important. Shanghai Lang Sai has a team that is very familiar with the whole process of clothing, has rich experience in the garment industry process, and some brands do not possess such qualities.

Ms. Wu said that the marketing of Mckids was very successful. On the one hand, it came from the huge brand appeal. On the other hand, it also reflected the market's desire for high quality children's clothes. As a successful brand project, not only to provide consumers with high quality products, Mckids also provides business partners with broad opportunities for development, with a view to achieving a win-win outcome.

At the same time, she said that Lang Sai had a very rigorous assessment of business partners. Mckids's business partners need not only to have a certain amount of financial strength, but also to have a strong awareness of the brand and the idea of Mckids. In addition, emphasizing the business reputation of partners is also an important criterion for Mckids to choose partners.

The "pioneer" Wahaha company, which sells children's clothing across industries, also adopts the policy of "zero affiliate fee". According to Miss Guo, sales representative of Beijing, the Wahaha children's clothing now has nearly 900 franchisees throughout the country, making use of the advantages of Wahaha drinking water distribution center, and has 28 distribution centers throughout the country. "This is a great advantage, and no children's clothing manufacturer in China has so many distribution points."

Miss Guo admits, because the market positioning of Wahaha children's clothing is not allowed to start, many dealers are losing money in the first year. Now Wahaha is positioned in the mass market, coupled with the constant renovation of clothing styles, this year's turnover has reached 250 million yuan, which is the top ten brand of children's clothing in China.

Facing the competition brought by Mckids children's clothing, Miss Guo is optimistic: "Mckids will not have any impact on us. First, our brand positioning is different. Besides, Wahaha children's wear has passed the national" green certification ", and the fabric and texture are the best.