"Chengdu Made" Professional Sales Platform For Women's Shoes

　　从荷花池直达武侯直销鞋城——昨日上午，武侯直销鞋城购物直通车正式开行，这也是首个专业卖场在市内开通购物车线路。而据了解，作为我市打造“成都造”女鞋专业销售平台的武侯直销鞋城，从去年5月8日试运行至今近一年时间里，累计销售总额已达到5亿元。

Correspondingly, the overall development trend of the footwear industry in Chengdu in 2010 is good: in the first quarter, the sales revenue of footwear enterprises above Designated Size reached 2 billion 147 million yuan, an increase of 18%.

Luo Wenchuan, deputy district head of Wuhou District, said: the key reason is the market rule which is fully applied by the government.

Direct shopping through direct selling shoes city

Reporters learned that yesterday's opening of the Wuhou direct shopping mall direct line shopping line, a total of two vehicles running, the operation line from Lotus Pond to Wuhou direct shoe city, a total of 4 sites, namely: train north station, Pacific Quanxing shop, red Pai Lou, Wuhou direct shoe city.

The running time is 9: 30-17: 30.

The city residents can travel directly to the Wuhou direct shoe city at the above sites.

Before that, many routes needed to be pferred to more than two buses to arrive. "To a large extent, it is convenient for local citizens to choose direct selling cities."

"Opening the shopping through train is just one of the effective ways to promote the women's shoes made in Chengdu to expand the local market in Chengdu."

Huang Fuhao, general manager of the western shoes capital company, said that the direct selling shoes city of the Chinese women's shoes is one of the four major regions of the Wuhou international shoe capital project. It is also an important platform for building Chengdu shoes collection to display, sell and exchange.

Direct selling shoe city has signed up 135 shoe enterprises and 156 brands of various brands. Now, there are more than 70 enterprises that are preparing to enter shoe city, and the "Wuhou direct selling shoe city" has become the largest footwear wholesale and distribution center in Western China and the window to display the footwear brand of Chengdu.

In addition, in order to promote Chengdu women's shoes to expand the Chengdu market and make use of the regional brand appeal of "China's women's shoes capital", at present, the relevant authorities have established 9 "Chinese women's shoes capital" chain stores in our city.

According to the envisage, the next step will be to set up an image display store in Chengdu and even the whole province and the whole country, and display and sell Chengdu made women's shoes in the form of factory direct sale.

　　　 直奔高端的鞋业产业样本

The international financial crisis and the anti-dumping measures of some countries have great impact on the regional industry characterized by an open economy and OEM as the main mode of production. Although the footwear industry in Chengdu has recovered most of its capacity in 2010, further development still faces many difficulties.

"Under the market rule, we take the market as the leading factor, give full play to the government's lead and service functions, and strive to promote the upgrading of the entire footwear industry, thus promoting the traditional industry to move towards the high-end industry."

The high-end footwear industry mentioned by Luo Wenchuan is the overall consideration of the whole Wuhou District's pformation of the footwear industry development mode in the region.

According to the current policy, Wuhou District has no longer approved the productive enterprises in the shoe industry, but has aimed at the high-end industries that show the characteristics of modern service industries, such as R & D, brand display, trade and logistics, information services and personnel training.

In April 26th and 27th, the Dusseldorf exhibition group, the organizer of the world's three largest professional shoe exhibition, the German GDS shoe exhibition, was invited to inspect the Wuhou District women's shoes capital of China. The development of Chengdu women's shoes has been highly evaluated in recent years. The German delegation, Mr. Peter, a gold consultant and GDS shoe exhibition professional consultant, has used the "veryveryvery" series of "three gigantic" to describe the strong impact of the rapid development of Chengdu women's shoes. Peter said he would seek all-round cooperation with the footwear industry in Chengdu.

Mr. Feng Peixi, chief executive officer of Dusseldorf Exhibition (China) Limited, also attached great importance to the strength and status of Chengdu women's shoes and expressed their willingness to cooperate.

This reporter has learned that at present, Wuhou District has been consulting with network companies including Alibaba to conspire to promote the development of e-commerce for women's shoes in Chengdu. In addition, Wuhou District has reached initial intention to introduce the French designer alliance into Wuhou new town and related aspects.

On the schedule of work arrangement of Wuhou New Town Construction Management Committee and shoe capital company in 2010, the reporter saw: introducing famous commercial forms at home and abroad and international and domestic first-class brands; promoting the construction of Yanshikou Exhibition Center of China Women's shoes city; participating in international and domestic major shoe exhibitions; encouraging footwear enterprises to set up brand chain stores; constructing e-commerce platforms; introducing famous design and training enterprises at home and abroad.

A series of measures all reflect a theme: go straight to the high end!