Shishi Middle And Low-Grade Clothing Advanced To High-End, Seize The Second Tier Market.

　　威兰西公司与上海的一位代理商签订了协议，对方将在上海世博会期间主推威兰西的JIM¹S精品男装。也就在这两天，爱登堡公司与河北两家服装商场签订了入驻协议，今年开始爱登堡的“英伦风尚”和“英伦新贵”两大精品男装系列，开始进入这两家大型服装商场销售。

It is worth mentioning that merchants who signed agreements with Shishi two garment companies met at the Haibo meeting a few days ago.

"In the past, it was always thought that Shishi clothes were" low-grade goods ", but when they came to the Expo, many local brands had very good grades and selling points.

This Shanghai businessman feels so much.

Haibo actually sends a strong signal to the world: Shishi clothing is getting rid of the hat of "low-grade goods" and striving to move towards the high-end market.

Looking at this year's Haibo clothing exhibition area, the brand clothing of stone lions, such as the stone lovers, such as the fort, the west, the west, the great, and so on, have all introduced the top quality men's clothing design and quality, and are also very particular about fabrics.

JIM's 1; S men's fashion design is elegant and exquisite, and its workmanship is very exquisite. The product positioning is mainly aimed at the business people in the high end. The newly launched two major clothing series of AI dendu maintains the elegance and elegance of the British dress in its fabric design and style design, and absorbs many modern fashion elements for the needs of domestic consumers, and insists on fighting in the high-end market.

Not only that, some clothing companies such as wild leopard, gage and so on have been engaged in "ODM" brand processing. This Haibo Fair has also promoted the competitive independent brand products, showing the confidence and strength of re entering the domestic high-end clothing market, and also making customers at home and abroad look at each other with great respect.

"Stone lions and the surrounding low-grade clothing too much, to jump out of this homogenization of the" low-end competition "mire, there must be a group of pioneers dare to advance to the high-end.

Cai Dongsheng, President of the Municipal Textile and garment industry association, said: "the domestic market is very large, and the state has increased domestic demand this year. This is a great opportunity."

To effectively grasp this opportunity, we should make breakthroughs in market segmentation and product positioning, and promptly adapt to the "luxury and fashion pursuit" of consumers on clothing, because this is our weak point.

In other words, we must draw some energy and move towards the "spire" of "market Pyramid" and strive to seize the second tier market.