Fall 2010 Levi 'S Levi'S Will Launch New Global Brand

Levi's has not disclosed the name of the brand for the time being, but its pricing may be under its current or traditional clothing. According to TodGimbel, senior director of Asia Pacific business affairs at Lee Wei Strauss, although Levi's's new product is targeted at the Chinese market, it will still become one of our big brands.

In a statement to the media, TodGimbel added: "Levi's will launch a new global brand for China and other selected Asian markets this fall. The brand is designed to attract fast-growing young consumer markets that are on the rise. We have positioned the market as a 18-28 year old educated man. fashion Young jeans, but they may not be able to afford high-end jeans. We will share more details with them after the launch of the brand.

　　编者按：该牛仔服饰公司有野心计划从今年在中国开张的20家新系列服饰店发展到2015年的一千家。李维斯计划将新品牌店铺平均分配为专营店和公司拥有的商店，与此同时在百货商店中的专卖店也将展现该品牌。